Bayer 04 flags, balloons in black, red and gold and a big LED screen with images of the Werkself players: What a welcome. All the players, head coach Xabi Alonso and the club management members Fernando Carro and Simon Rolfes were called onto the stage individually and then introduced with the listing of their previous sporting achievements. The Bayer AG members of staff, all wearing Bayer 04 shirts, greeted the visitors from Leverkusen with loud applause.
Fernando Carro, Bayer 04 CEO, spoke on stage to the employees at the Bayer site: "We are happy to be guests in a football crazy city like St. Louis. We also congratulate you for the club from this city playing in the MLS next year. Our club Bayer 04 belongs to Bayer AG, you work for Bayer – to that extent it's a perfect match." In response to the question of who would come to the match at the newly built CITYPARK Stadium, everybody raised their hands. Carro: “We look forward to welcoming you to the game on Wednesday."
Fernando Carro presented a gift to Jackie Applegate, CEO Crop Science North America: a shirt made up in two halves of the white jersey of St. Louis CITY SC and the red home shirt of Bayer 04.
Jackie Applegate: "It's a great day for Bayer Crop Science North America. We are happy to welcome Bayer 04 here to us in St Louis. Bayer AG has succeeded in connecting our heartland to Germany. We can't wait for the match on Wednesday." For Applegate it will not be the first Werkself match she has seen live: The Bayer manager, who worked in Germany for Bayer AG for three years, has been a member of the Bayer 04 fan club 'Alte Hasen' since 1998.
At the end of the event, the employees had plenty of time to get autographs and take selfies with the players, coaches and management.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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