Bayer 04 flags, balloons in black, red and gold and a big LED screen with images of the Werkself players: What a welcome. All the players, head coach Xabi Alonso and the club management members Fernando Carro and Simon Rolfes were called onto the stage individually and then introduced with the listing of their previous sporting achievements. The Bayer AG members of staff, all wearing Bayer 04 shirts, greeted the visitors from Leverkusen with loud applause.
Fernando Carro, Bayer 04 CEO, spoke on stage to the employees at the Bayer site: "We are happy to be guests in a football crazy city like St. Louis. We also congratulate you for the club from this city playing in the MLS next year. Our club Bayer 04 belongs to Bayer AG, you work for Bayer – to that extent it's a perfect match." In response to the question of who would come to the match at the newly built CITYPARK Stadium, everybody raised their hands. Carro: “We look forward to welcoming you to the game on Wednesday."
Fernando Carro presented a gift to Jackie Applegate, CEO Crop Science North America: a shirt made up in two halves of the white jersey of St. Louis CITY SC and the red home shirt of Bayer 04.
Jackie Applegate: "It's a great day for Bayer Crop Science North America. We are happy to welcome Bayer 04 here to us in St Louis. Bayer AG has succeeded in connecting our heartland to Germany. We can't wait for the match on Wednesday." For Applegate it will not be the first Werkself match she has seen live: The Bayer manager, who worked in Germany for Bayer AG for three years, has been a member of the Bayer 04 fan club 'Alte Hasen' since 1998.
At the end of the event, the employees had plenty of time to get autographs and take selfies with the players, coaches and management.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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