The #Bayer04MexicoTour is a highlight of the celebrations of the 100th anniversary of Bayer Mexico. The delegation was led by Arturo Sanchez (president of Bayer Consumer Health Latin America) and Mikel Arriola (president of the Mexican league MX) plus the management of the top-flight Mexican clubs Deportivo Toluca und Club América.
After arriving late on Friday evening, the group from Mexico received an insight into the world of Bayer 04 over the weekend. The programme included a guided tour of the BayArena, a U19 home game at the Ulrich Haberland Stadium as well as a visit to the Kurtekotten Performance Centre. The visitors received a presentation from Thomas Eichin, head of the Bayer 04 Performance Centre, on the professional structure and way of working in the youth and women sections at Bayer 04.
"The visit to the training ground was very interesting. It was exciting to see the level here and how professional the youth and women's teams are run," said Arturo Sanchez. "The whole infrastructure is impressive and shows the ambition here to work to achieve bigger targets."
After a number of discussions at the weekend on the planned projects, Monday took the group to the German Football League (DFL) in Frankfurt where Donata Hopfen, CEO of the DFL, explained the internationalisation strategy of the Bundesliga to the visitors. The visit was rounded off on Monday night at the BayArena watching the 2-0 home win for the Werkself against Eintracht Frankfurt.
The #Bayer04MexicoTour runs from 15 to 20 May in Mexico. The Werkself will play a friendly on Tuesday 17 May at the Estadio Nemesio Diez against the Mexican top-flight side Deportivo Toluca. In addition, a number of marketing and PR events are planned in the Mexican capital, plus discussions with representatives of the Mexican league and a cultural programme including visits to community facilities.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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