Back
15.02.2024Bayer 04

Bayer Leverkusen Names Brazilian Football Icon Paulo Sergio as Official Bayer 04-Legend

Bayer 04 Leverkusen today proudly announced the appointment of Paulo Sergio, the revered Brazilian football icon and 1994 World Cup winner, as its newest Official Bayer 04-Legend. This strategic addition will support the club's growing popularity in the South American and Brazilian markets, leveraging Sergio's background as a former top Leverkusen striker and international football star specifically for media & marketing appearances while also supporting partnership projects in the region.
crop_20240209_JS_Portraitshooting_2664.jpg

With an illustrious sporting career spanning two decades, Sergio originally signed with Bayer 04 Leverkusen from Corinthians in 1993, spending four seasons with the club. During that time, he made over 120 appearances and scored 47 goals with Die Werkself and became a World Cup champion for Brazil before leaving for AS Roma in Serie A. He later captured a Champions League trophy in Munich.

"I am incredibly proud to represent Bayer 04 Leverkusen at an international level and in passionate football markets in South America," said Sergio. "The team has fantastic momentum both with its sporting performance on the field this season, but also as it continues to grow globally as one of the top brands in the Bundesliga and one of the world's most prominent clubs. With such a strong legacy of Brazilian and South American talents coming to Leverkusen in the past decades, there is a lot of excitement here around the club amongst fans and young footballers."

Paulo Sergio

Sergio was among the first of a wave of stand-out Brazilians to play in Leverkusen, a list that includes national team players Emerson (1997-2000), Ze Roberto (1998-2002) and Lucio (2001-2004). Given his stature as a former Bundesliga star, Sergio also represents the DFL in an official capacity, providing Leverkusen unique opportunities and synergies for future events to promote the German Bundesliga on the whole.

"Our Bayer 04 sporting tradition includes many exciting players that came from Brazil and South America who are now part of the history and excellence of our club, so I am pleased for the opportunity to have Paulo Sergio working alongside us regularly on strategic initiatives in the Americas," said Bayer 04 Leverkusen CEO Fernando Carro. "Sergio is a tremendous football star, but more importantly he is an incredible ambassador for the game and Bayer 04 Leverkusen with his charm, humor and character."

Leverkusen's roster currently features four South Americans including Brazilian Arthur and the only World Cup winner in the Bundesliga, starting midfielder Exequiel Palacios.

Sergio was on-hand in Leverkusen last week to meet with media and is scheduled to make appearances at watch parties and partner events for Bayer 04 in the next few months across the Americas.

Related News

Edmond Tapsoba
Bayer 04 - 23.08.2025

Werkself Magazine – Edmond Tapsoba interview: “It's the start of a new phase”

Edmond Tapsoba is one of the pillars of the Bayer 04 team. The defender is now in his seventh season with the Werkself and taking on a new role as a leader on and off the pitch. Talking to Werkself Magazine, the 26-year-old Burkina Faso international explains the increased demands placed on his position within the team, his role as a “big brother” and why the squad’s overhaul is an opportunity for him and the team.

Show more
Bayer 04-Fans in der BayArena
Bayer 04 - 22.08.2025

Up for Bayer 04: Continuing high demand for tickets & second highest ever start to jersey sales

The Werkself have completed an intensive preseason and made a successful start to the 2025/26 campaign in the DFB Pokal as the new Bundesliga season finally starts this week. And, as in the cup tie in Großaspach (4-0), head coach Erik ten Hag's team can continue to look forward to strong support from the Bayer 04 fans at the BayArena. There is continuing high demand for tickets both for match tickets and season cards. And other stats from the past weeks and months show: the fans are up for Bayer 04!

Show more
Loïc Badé
Bayer 04 - 21.08.2025

French central defender Badé joins Bayer 04 from Sevilla

Bayer 04 Leverkusen have signed the French central defender Loïc Badé. The France international joins the Werkself from top-flight Spanish club FC Sevilla. Badé has signed a contract at Leverkusen to 30 June 2030. The 25-year-old will wear the number 5 jersey in the team led by head coach Erik ten Hag.

Show more
Loïc Badé
Bayer 04 - 21.08.2025

Uncompromising defender who can read the game: Loïc Badé profile

Bienvenue à Leverkusen, Loïc Badé! Bayer 04 have signed the 25-year-old defender from FC Sevilla. The France international has signed a contract at Leverkusen to 2030 and he will wear the number 5 jersey. Bayer04.de profiles the 1.91 metre new signing who has experience in England and France as well as Spain.

Show more