Back
15.02.2024Bayer 04

Bayer Leverkusen Names Brazilian Football Icon Paulo Sergio as Official Bayer 04-Legend

Bayer 04 Leverkusen today proudly announced the appointment of Paulo Sergio, the revered Brazilian football icon and 1994 World Cup winner, as its newest Official Bayer 04-Legend. This strategic addition will support the club's growing popularity in the South American and Brazilian markets, leveraging Sergio's background as a former top Leverkusen striker and international football star specifically for media & marketing appearances while also supporting partnership projects in the region.
crop_20240209_JS_Portraitshooting_2664.jpg

With an illustrious sporting career spanning two decades, Sergio originally signed with Bayer 04 Leverkusen from Corinthians in 1993, spending four seasons with the club. During that time, he made over 120 appearances and scored 47 goals with Die Werkself and became a World Cup champion for Brazil before leaving for AS Roma in Serie A. He later captured a Champions League trophy in Munich.

"I am incredibly proud to represent Bayer 04 Leverkusen at an international level and in passionate football markets in South America," said Sergio. "The team has fantastic momentum both with its sporting performance on the field this season, but also as it continues to grow globally as one of the top brands in the Bundesliga and one of the world's most prominent clubs. With such a strong legacy of Brazilian and South American talents coming to Leverkusen in the past decades, there is a lot of excitement here around the club amongst fans and young footballers."

Paulo Sergio

Sergio was among the first of a wave of stand-out Brazilians to play in Leverkusen, a list that includes national team players Emerson (1997-2000), Ze Roberto (1998-2002) and Lucio (2001-2004). Given his stature as a former Bundesliga star, Sergio also represents the DFL in an official capacity, providing Leverkusen unique opportunities and synergies for future events to promote the German Bundesliga on the whole.

"Our Bayer 04 sporting tradition includes many exciting players that came from Brazil and South America who are now part of the history and excellence of our club, so I am pleased for the opportunity to have Paulo Sergio working alongside us regularly on strategic initiatives in the Americas," said Bayer 04 Leverkusen CEO Fernando Carro. "Sergio is a tremendous football star, but more importantly he is an incredible ambassador for the game and Bayer 04 Leverkusen with his charm, humor and character."

Leverkusen's roster currently features four South Americans including Brazilian Arthur and the only World Cup winner in the Bundesliga, starting midfielder Exequiel Palacios.

Sergio was on-hand in Leverkusen last week to meet with media and is scheduled to make appearances at watch parties and partner events for Bayer 04 in the next few months across the Americas.

Related News

Mark Flekken neuer Schirmherr des Löwenclubs
Lions Club - 08.11.2025

Hradecky's successor: Mark Flekken new patron of Lions Club

Just in time for its 30th anniversary, the Lions Club is getting a new patron: Bayer 04 goalkeeper Mark Flekken is taking over the role from Lukas Hradecky, who showed great commitment and passion for the youngest Werkself fans in recent years. The Dutchman, who is himself the father of a daughter, will accompany Lions Club events and activities and be a role model for the children with his warm and positive manner.

Show more
Kurzpässe vor #B04FCH
Bundesliga - 08.11.2025

Matchday News #B04FCH: Hoping for more success against Heidenheim on Members' Matchday

It's time for another Members' Matchday! Bayer 04's Bundesliga home game against 1. FC Heidenheim 1846 on Saturday 8 November (kick-off 15:30 CET) will see lots on offer for Werkself fans of all ages on the areas around the BayArena. Members also benefit from exclusive discounts until Sunday. More information on that, and the clash with FCH, in the Matchday News.

Show more
Frank Schmidt und Arijon Ibrahimovic vom 1. FC Heidenheim
Bundesliga - 07.11.2025

Our next opponents: With desire and passion in the fight to stay up

1. FC Heidenheim 1846 are currently bottom of the table in their third season in the Bundesliga. However, after a poor start, the underdogs from Baden-Württemberg have recently shown an upturn in form. This Saturday, 8 November (kick-off: 15:30 CET), FCH will once again be looking perform as a cohesive, combative unit at the BayArena. The lowdown on our next opponents.

Show more
Die Pressekonferenz vor dem Heimspiel gegen Heidenheim | 10. Spieltag
Werkself-TV - 07.11.2025

Hjulmand ahead of #B04FCH: ‘End the run of seven games in three weeks with a home win’

Before heading into the final international break of the year, the Werkself entertain 1. FC Heidenheim 1846 at home in the Bundesliga on Saturday, 8 November (kick-off: 15:30 CET). Ahead of the encounter on Bundesliga matchday 10, head coach Kasper Hjulmand spoke about anticipation ahead of the game in front of a home crowd after three away fixtures in a row. He also talked about player availability.

Show more
Grafik Terminierung DFB-Pokal-Achtelfinale #BVBB04
DFB-Pokal - 06.11.2025

DFB Pokal 2025/26: Round of 16 tie at Borussia Dortmund on a Tuesday evening

The fixture details for the Round of 16 ties in the 2025/26 DFB Pokal have been finalised. Accordingly, Bayer 04's away match at Borussia Dortmund will be played on Tuesday, 2 December, at 21:00 CET. This was announced by the German Football Association (DFB) today (Thursday).

Show more