Back
15.02.2024Bayer 04

Bayer Leverkusen Names Brazilian Football Icon Paulo Sergio as Official Bayer 04-Legend

Bayer 04 Leverkusen today proudly announced the appointment of Paulo Sergio, the revered Brazilian football icon and 1994 World Cup winner, as its newest Official Bayer 04-Legend. This strategic addition will support the club's growing popularity in the South American and Brazilian markets, leveraging Sergio's background as a former top Leverkusen striker and international football star specifically for media & marketing appearances while also supporting partnership projects in the region.
crop_20240209_JS_Portraitshooting_2664.jpg

With an illustrious sporting career spanning two decades, Sergio originally signed with Bayer 04 Leverkusen from Corinthians in 1993, spending four seasons with the club. During that time, he made over 120 appearances and scored 47 goals with Die Werkself and became a World Cup champion for Brazil before leaving for AS Roma in Serie A. He later captured a Champions League trophy in Munich.

"I am incredibly proud to represent Bayer 04 Leverkusen at an international level and in passionate football markets in South America," said Sergio. "The team has fantastic momentum both with its sporting performance on the field this season, but also as it continues to grow globally as one of the top brands in the Bundesliga and one of the world's most prominent clubs. With such a strong legacy of Brazilian and South American talents coming to Leverkusen in the past decades, there is a lot of excitement here around the club amongst fans and young footballers."

Paulo Sergio

Sergio was among the first of a wave of stand-out Brazilians to play in Leverkusen, a list that includes national team players Emerson (1997-2000), Ze Roberto (1998-2002) and Lucio (2001-2004). Given his stature as a former Bundesliga star, Sergio also represents the DFL in an official capacity, providing Leverkusen unique opportunities and synergies for future events to promote the German Bundesliga on the whole.

"Our Bayer 04 sporting tradition includes many exciting players that came from Brazil and South America who are now part of the history and excellence of our club, so I am pleased for the opportunity to have Paulo Sergio working alongside us regularly on strategic initiatives in the Americas," said Bayer 04 Leverkusen CEO Fernando Carro. "Sergio is a tremendous football star, but more importantly he is an incredible ambassador for the game and Bayer 04 Leverkusen with his charm, humor and character."

Leverkusen's roster currently features four South Americans including Brazilian Arthur and the only World Cup winner in the Bundesliga, starting midfielder Exequiel Palacios.

Sergio was on-hand in Leverkusen last week to meet with media and is scheduled to make appearances at watch parties and partner events for Bayer 04 in the next few months across the Americas.

Related News

Caroline Kehrer
Women - 19.03.2026

Bayer 04 Women: Caroline Kehrer and Amy Wrigge sidelined

Bayer 04 Leverkusen will have to manage without the two strikers in the immediate future. Caroline Kehrer suffered a torn ligament in her right knee and Amy Wrigge tore her cruciate ligament.

Show more
Finale DFB-ePokal
eSports - 19.03.2026

#B04eSports: Leverkusen hunger for DFB ePokal trophy

The #B04eSports players now have the next chance to win a trophy. After their elimination in the quarter-finals of the VBL Club Championship Final 2025/26, the German club championship, Marc and Sean Landwehr will compete with seven other teams in the finals of the DFB-ePokal 2026 with prize money totalling €65,000. The "highly motivated" Leverkusen team will face the defending champions FOKUS with well-known influencer Elias ‘EliasN97’ Nerlich in the quarter-finals in Frankfurt on Friday, 20 March (from 18:15 CET). The semi-finals and final will be played on Saturday, 21 March.

Show more
Ticket-Infos DFB-Pokal-Halbfinale
DFB-Pokal - 18.03.2026

Tickets for the DFB Pokal semi-final against FC Bayern

Bayer 04 host Bayern Munich in the semi-finals of the 2025/26 DFB Pokal. The tie will be played on Wednesday, 22 April 2026, at the BayArena with the kick-off at 20:45 CEST. Information on ticket sales.

Show more
Kurzpässe vor #ARSB04
Champions League - 17.03.2026

Matchday News #ARSB04: Hoping for historic achievement with strong support

Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.

Show more
Sepp-Herberger-Awards 2026
Social Commitment - 17.03.2026

'Football has enormous power': Bayer 04 receives Sepp Herberger Award in rehabilitation category

A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.

Show more