Back
15.02.2024Bayer 04

Bayer Leverkusen Names Brazilian Football Icon Paulo Sergio as Official Bayer 04-Legend

Bayer 04 Leverkusen today proudly announced the appointment of Paulo Sergio, the revered Brazilian football icon and 1994 World Cup winner, as its newest Official Bayer 04-Legend. This strategic addition will support the club's growing popularity in the South American and Brazilian markets, leveraging Sergio's background as a former top Leverkusen striker and international football star specifically for media & marketing appearances while also supporting partnership projects in the region.
crop_20240209_JS_Portraitshooting_2664.jpg

With an illustrious sporting career spanning two decades, Sergio originally signed with Bayer 04 Leverkusen from Corinthians in 1993, spending four seasons with the club. During that time, he made over 120 appearances and scored 47 goals with Die Werkself and became a World Cup champion for Brazil before leaving for AS Roma in Serie A. He later captured a Champions League trophy in Munich.

"I am incredibly proud to represent Bayer 04 Leverkusen at an international level and in passionate football markets in South America," said Sergio. "The team has fantastic momentum both with its sporting performance on the field this season, but also as it continues to grow globally as one of the top brands in the Bundesliga and one of the world's most prominent clubs. With such a strong legacy of Brazilian and South American talents coming to Leverkusen in the past decades, there is a lot of excitement here around the club amongst fans and young footballers."

Paulo Sergio

Sergio was among the first of a wave of stand-out Brazilians to play in Leverkusen, a list that includes national team players Emerson (1997-2000), Ze Roberto (1998-2002) and Lucio (2001-2004). Given his stature as a former Bundesliga star, Sergio also represents the DFL in an official capacity, providing Leverkusen unique opportunities and synergies for future events to promote the German Bundesliga on the whole.

"Our Bayer 04 sporting tradition includes many exciting players that came from Brazil and South America who are now part of the history and excellence of our club, so I am pleased for the opportunity to have Paulo Sergio working alongside us regularly on strategic initiatives in the Americas," said Bayer 04 Leverkusen CEO Fernando Carro. "Sergio is a tremendous football star, but more importantly he is an incredible ambassador for the game and Bayer 04 Leverkusen with his charm, humor and character."

Leverkusen's roster currently features four South Americans including Brazilian Arthur and the only World Cup winner in the Bundesliga, starting midfielder Exequiel Palacios.

Sergio was on-hand in Leverkusen last week to meet with media and is scheduled to make appearances at watch parties and partner events for Bayer 04 in the next few months across the Americas.

Related News

Kopenhagen
Champions League - 16.09.2025

Visiting FC Copenhagen - travel tips for the Champions League match

Bayer 04 are away to FC Copenhagen on the first matchday of the league phase in the 2025/26 UEFA Champions League. The game against the Danish record champions is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. Ahead of the match, here are some travel tips from Bayer 04 partner weloveholidays for all travelling fans of the Werkself.

Show more
Tickets für die Bayer 04-Frauen
Women - 16.09.2025

Women: Advance tickets on sale for home games against Wolfsburg and Hamburg

Tickets are now on open sale for two more Bundesliga home games for the Bayer 04 Women. Every Werkself fan can now buy tickets for the matches at the Ulrich Haberland Stadium against runners-up VfL Wolfsburg and promoted club Hamburg SV. The latest information at a glance.

Show more
Faninfos Kopenhagen
Fans - 16.09.2025

Fan information for away game at FC Copenhagen

The first fixture in the 2025/26 UEFA Champions League campaign: The Werkself are away to Danish record champions FC Copenhagen in the new season of Europe’s premiere club competition. The match is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. The Bayer 04 Fan Liaison team brings you the latest information ahead of the game…

Show more
Women secure first win of the season against Union Berlin thanks to new trio | 2nd matchday
Werkself-TV - 15.09.2025

Women: TV-highlights of 3-2 win against Union Berlin

Werkself-TV shows the highlights of the Bayer 04 women's 3-2 win against 1. FC Union Berlin on the 2nd matchday of the Google Pixel Frauen-Bundesliga 2025/26...

Show more