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3.09.2024Bayer 04

Bayer 04 trophy tour in New York City

Double winners Bayer 04 Leverkusen are going on a trophy tour in North America this month. As champions of Germany, DFB Pokal and 2024 Supercup winners, Fernando Carro, Bayer 04 CEO, and honorary captain Jens Nowotny will be in New York City from 11 to 14 September with the three trophies.
Trophy Tour

The Bayer 04 delegation will first visit the North American headquarters of Bayer AG (Consumer Health). At a town hall meeting and ensuing discussions, the employees will have the opportunity to get up close to the three trophies and take a souvenir photo. Other activities on the trophy tour include a ‘Champions night’ reception with top-class guests in Manhattan, visits to the governor of New Jersey and the Bundesliga International Americas Office on Union Square plus a range of media events.

Carro: "raising the visibility"

Carro: "The historic success of last season was the result of our exceptional performances on the pitch. However, the basis for that was the work of all employees at the club. This special teamwork, that involved everybody in and around the club and in partnership with Bayer AG, made our success possible." The CEO emphasised: "We now want the whole Bayer 04 family and our Bayer colleagues worldwide to share in what has been achieved. On this trophy tour we see ourselves as ambassadors for the Bundesliga. We want to contribute to raising the visibility and profile in one of the most important foreign markets for our domestic league."

Dave Tomasi, president of Bayer North America (Consumer Health Division): "It’s an honor to welcome and host Bayer 04 Leverkusen as the first stop of their trophy tour in the Americas. The team’s accomplishments this past year have been truly inspiring, and their dedication and determination on the field truly match Bayer’s commitment to creating a better world where health and nutrition empower all. Here's to their journey of continued success and the shared values that make us all champions!"

Trophies

'Watchparty' in New York City

At the end of the tour on Saturday, 14 September, Bayer 04 will hold a 'watchparty' on Bundesliga Matchday 3 that sees the Werkself take on TSG Hoffenheim in the second away game of this season. The match will be broadcast live at the Radegast Hall & Biergarten in Brooklyn, New York. In the late afternoon, the trophies will be displayed at Saturdays Football Boutique on Broome Street in Manhattan, Little Italy, before the Bayer 04 group head back to Germany.

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