The Bayer 04 delegation will first visit the North American headquarters of Bayer AG (Consumer Health). At a town hall meeting and ensuing discussions, the employees will have the opportunity to get up close to the three trophies and take a souvenir photo. Other activities on the trophy tour include a ‘Champions night’ reception with top-class guests in Manhattan, visits to the governor of New Jersey and the Bundesliga International Americas Office on Union Square plus a range of media events.
Carro: "The historic success of last season was the result of our exceptional performances on the pitch. However, the basis for that was the work of all employees at the club. This special teamwork, that involved everybody in and around the club and in partnership with Bayer AG, made our success possible." The CEO emphasised: "We now want the whole Bayer 04 family and our Bayer colleagues worldwide to share in what has been achieved. On this trophy tour we see ourselves as ambassadors for the Bundesliga. We want to contribute to raising the visibility and profile in one of the most important foreign markets for our domestic league."
Dave Tomasi, president of Bayer North America (Consumer Health Division): "It’s an honor to welcome and host Bayer 04 Leverkusen as the first stop of their trophy tour in the Americas. The team’s accomplishments this past year have been truly inspiring, and their dedication and determination on the field truly match Bayer’s commitment to creating a better world where health and nutrition empower all. Here's to their journey of continued success and the shared values that make us all champions!"
At the end of the tour on Saturday, 14 September, Bayer 04 will hold a 'watchparty' on Bundesliga Matchday 3 that sees the Werkself take on TSG Hoffenheim in the second away game of this season. The match will be broadcast live at the Radegast Hall & Biergarten in Brooklyn, New York. In the late afternoon, the trophies will be displayed at Saturdays Football Boutique on Broome Street in Manhattan, Little Italy, before the Bayer 04 group head back to Germany.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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