The Bayer 04 delegation will first visit the North American headquarters of Bayer AG (Consumer Health). At a town hall meeting and ensuing discussions, the employees will have the opportunity to get up close to the three trophies and take a souvenir photo. Other activities on the trophy tour include a ‘Champions night’ reception with top-class guests in Manhattan, visits to the governor of New Jersey and the Bundesliga International Americas Office on Union Square plus a range of media events.
Carro: "The historic success of last season was the result of our exceptional performances on the pitch. However, the basis for that was the work of all employees at the club. This special teamwork, that involved everybody in and around the club and in partnership with Bayer AG, made our success possible." The CEO emphasised: "We now want the whole Bayer 04 family and our Bayer colleagues worldwide to share in what has been achieved. On this trophy tour we see ourselves as ambassadors for the Bundesliga. We want to contribute to raising the visibility and profile in one of the most important foreign markets for our domestic league."
Dave Tomasi, president of Bayer North America (Consumer Health Division): "It’s an honor to welcome and host Bayer 04 Leverkusen as the first stop of their trophy tour in the Americas. The team’s accomplishments this past year have been truly inspiring, and their dedication and determination on the field truly match Bayer’s commitment to creating a better world where health and nutrition empower all. Here's to their journey of continued success and the shared values that make us all champions!"
At the end of the tour on Saturday, 14 September, Bayer 04 will hold a 'watchparty' on Bundesliga Matchday 3 that sees the Werkself take on TSG Hoffenheim in the second away game of this season. The match will be broadcast live at the Radegast Hall & Biergarten in Brooklyn, New York. In the late afternoon, the trophies will be displayed at Saturdays Football Boutique on Broome Street in Manhattan, Little Italy, before the Bayer 04 group head back to Germany.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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