The circumstances around the award of the World Cup to Qatar in 2010 were scandalous. The award criteria have to be significantly more transparent in the future. Qatar came out on top in the fourth round of voting in 2010 although it was the least suitable of all applications for hosting a World Cup according to FIFA's own audit reports. Out of eight new World Cup stadiums, seven were new-build projects. Football culture does not exist in Qatar. From our perspective, that is a knockout criterion for a potential World Cup host. And for that reason we believe the World Cup should never have been awarded to Qatar.
Extreme political attitudes of a host country, homophobia, the denial of freedom of expression and women's rights plus unacceptable working conditions in the country staging a World Cup are completely contrary to the basic values we stand for at this club. In this respect, Bayer 04 supports the DFB in their endeavours and in their emphatic commitment to achieve transparency and to our free and democratic value system.
Fernando Carro, Bayer 04 CEO, is a member of the board of the European Club Association (ECA). He will visit Qatar in December for a board meeting and a range of other discussions. The Spaniard takes the following position: "Questions ignored in the award of this tournament twelve years ago on the human rights situation, on equality and the freedom of expression in the host country will justifiably accompany this World Cup. We now need to work towards making the award criteria for a World Cup significantly more transparent in the future. I will campaign for that in the name of Bayer 04."
As a club, we also look at this World Cup from the perspective of our players. They have worked for years for their sporting objectives and this World Cup could be the high point of the football careers of some of them. In our opinion, we believe it would be wrong not to report on this. Therefore, we will report on our international players at the World Cup and their sporting achievements and follow their appearances on the World Cup stage. We believe the players cannot be made responsible for the award of the competition to Qatar twelve years ago. Accordingly, they have our respect, our support and editorial backing.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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