The circumstances around the award of the World Cup to Qatar in 2010 were scandalous. The award criteria have to be significantly more transparent in the future. Qatar came out on top in the fourth round of voting in 2010 although it was the least suitable of all applications for hosting a World Cup according to FIFA's own audit reports. Out of eight new World Cup stadiums, seven were new-build projects. Football culture does not exist in Qatar. From our perspective, that is a knockout criterion for a potential World Cup host. And for that reason we believe the World Cup should never have been awarded to Qatar.
Extreme political attitudes of a host country, homophobia, the denial of freedom of expression and women's rights plus unacceptable working conditions in the country staging a World Cup are completely contrary to the basic values we stand for at this club. In this respect, Bayer 04 supports the DFB in their endeavours and in their emphatic commitment to achieve transparency and to our free and democratic value system.
Fernando Carro, Bayer 04 CEO, is a member of the board of the European Club Association (ECA). He will visit Qatar in December for a board meeting and a range of other discussions. The Spaniard takes the following position: "Questions ignored in the award of this tournament twelve years ago on the human rights situation, on equality and the freedom of expression in the host country will justifiably accompany this World Cup. We now need to work towards making the award criteria for a World Cup significantly more transparent in the future. I will campaign for that in the name of Bayer 04."
As a club, we also look at this World Cup from the perspective of our players. They have worked for years for their sporting objectives and this World Cup could be the high point of the football careers of some of them. In our opinion, we believe it would be wrong not to report on this. Therefore, we will report on our international players at the World Cup and their sporting achievements and follow their appearances on the World Cup stage. We believe the players cannot be made responsible for the award of the competition to Qatar twelve years ago. Accordingly, they have our respect, our support and editorial backing.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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