The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
They narrowly missed out on the title in the spring of this year as they enjoyed their most successful season to date under the Bayer Cross. Now they want to build on that success. In an interview ahead of today's start of the new season in the VBL Club Championship by WOW (live on the Bayer 04 app from 18:00 CEST), the two Bayer 04 eSports players and cousins Marc and Sean Landwehr talk about the organisational changes to the VBL CC and their everyday lives as professional gamers and they also give pro tips for the new EA FC 26.
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A Black and Red player in the U20 World Cup final in Chile. Alejo Sarco and Argentina beat Colombia 1-0 in the semi-final on Wednesday night. Morocco, who knocked out France, now await in the final on Sunday night.
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Here we go! The new season of the VBL Club Championship by WOW starts on Thursday, 16 October. The games can be seen live on the Bayer 04 app and on the club Twitch channel. Bayer04.de presents an overview of the first opponents for the Leverkusen eSports team in the new season.
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The autumn holidays attracted a host of Bayer 04 fans to the BayArena on Tuesday, 14 October. An open training session for the Werkself in the morning ended with the players taking time out for selfies and autograph requests from the 160 or so fans in attendance. During a children's press conference organised by Barmenia Gothaer, Werkself player Arthur and Kristin Kögel from the Bayer 04 Women's team fielded questions posed by the youngsters. Meanwhile, a trio of young players from the Leverkusen U19 squad put a smile on everyone's faces at a meet & greet event. And fans enjoyed a range of exciting activities at the Fanwelt.
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The Werkself host 1. FC Heidenheim 1846 at the BayArena on matchday 10 of the 2025/26 Bundesliga season. The match is on 8 November at 15:30 CET and is a Members matchday. Information on ticket sales.
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