
The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bayer 04 Women have kept their chance of qualifying for the Champions League alive in the Bundesliga run-in. Coach Roberto Pätzold's team won 4-0 at SGS Essen on Sunday afternoon, improving their record from last season to 14 wins this term. With 43 points, the Werkself equalled another record from the 2024/25 season and at the same time reduced the gap to third-placed Eintracht Frankfurt to two points, at least for tonight. Loreen Bender (4’), Kristin Kögel (41’, 68’) and Cornelia Kramer (89’) scored for the Black and Reds, who dominated the game to record their fourth win on the bounce.
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With the 4-1 home win against RB Leipzig, the Werkself not only ended the run of five consecutive victories for RBL, but also moved up to fourth place, which would ensure qualification for the UEFA Champions League. While the media praised the impressive performance of Leverkusen's hat-trick hero Patrik Schick in particular, the team and coach were delighted with the "fantastic energy" from the stands and are looking to take the momentum into the remaining two games: "We have to perform like we did today in Stuttgart!" The Werkself review.
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Werkself TV shows the highlights of Bayer 04's 4-1 win against RB Leipzig on Matchday 32 of the 2025/26 Bundesliga season...
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