
The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Bayer 04 host 1. FC Köln at the BayArena in the final home game of 2025 . Today’s match on Saturday, 13 December kicks off at 18:30.30 pm. The Werkself are looking for three points against 1. FC Köln, who are without a win in four games but they do have a shooting star in their ranks up front. The Bayer 04 Volunteering Award will be presented at the derby against the club from Cologne and another fan club will be honoured for many years of loyalty under the Cross. The matchday news.
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The German Football Association (DFB) has officially recognised Bayer 04 as a women’s talent support centre. As announced by the DFB, 1 FC Köln, Union Berlin, RB Leipzig and Hamburger SV are also certified as performance or talent support centres from 1 January 2026 in addition to the Werkself.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Werder Bremen on the 13th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women suffered a setback at the halfway point of the Google Pixel Women's Bundesliga. In a battle of the chasing pack between the teams in third and fourth, coach Roberto Pätzold's side lost 1-0 at SV Werder Bremen in a physical contest. The result leaves the Werkself on 22 points after 13 matchdays and now four points behind Bremen.
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The Bayer 04 U19s will face Villarreal CF in Spain in the 2025/26 UEFA Youth League round of 16. That was the result of the draw made at UEFA headquarters in Nyon, Switzerland on Friday afternoon.
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