The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
As part of the joint commitment of Bayer 04 and the City of Leverkusen to volunteering, the annual Volunteer Day took place in the 19nullvier Lounge at the BayArena. Fernando Carro, Bayer 04 CEO, Stefan Hebbel, Mayor of the City of Leverkusen, and club representative Stefan Kießling praised the commitment of the 200 or so volunteers from the region in attendance and thanked them for their impressive efforts.
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The clubs in the Google Pixel Women's Bundesliga will set up the Frauen-Bundesliga FBL e.V. On 10 December. The clubs have joined together to open a new chapter in the history of German women's football.
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In his 13 years as a professional player at Bayer 04, the honorary captain and record goalscorer made 446 appearances scoring 238 goals along the way. Many of them remain unforgotten, including his header to win the DFB Pokal in 1993. Ulf Kirsten celebrates his 60th birthday today Thursday - and Bayer 04 are happy to take this opportunity to look back on some of the former number nine’s special goals and games. But first of all: Happy Birthday, dear Ulf!
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The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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