The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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After full time in the 1-1 draw against FC Bayern Munich, the Bayer 04 fans first had to catch their breath. Firstly because of their usual loud support, and secondly because of the great drama they'd witnessed on the pitch: three disallowed goals, two red cards and a Werkself side who "again produced a very good performance against strong opponents", as head coach Kasper Hjulmand described. The Dane was particularly enthused by the performance of young Montrell Culbreath, while Patrik Schick got to enjoy his 200th appearance under the Cross. The Werkself Review unpacks the action.
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Werkself TV shows the highlights of Bayer 04's 1-1 draw against FC Bayern Munich on Matchday 26 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 1-1 draw at home by Bayern Munich in an eventful Matchday 26 fixture in the Bundesliga. Aleix Garcia had given the Werkself the lead inside six minutes, but Bayern levelled in the second half through Luis Diaz, despite Nicolas Jackson having been send off before the break. Diaz was then dismissed himself as Leverkusen pushed for a winner, which failed to materialise as Jonas Hofmann saw a late goal ruled out.
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