Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

Women lose to SGS Essen at home | 11th matchday
Werkself-TV - 22.11.2025

Women: TV highlights of 0-1 loss against SGS Essen

Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Die PK vor dem Auswärtsspiel beim VfL Wolfsburg | 11. Spieltag
Werkself-TV - 21.11.2025

Hjulmand ahead of #WOBB04: Wolfsburg ‘better than their points tally suggests’

Following the international break, Bayer 04 are away to VfL Wolfsburg on Bundesliga matchday 11 in 2025/26, on Saturday, 22 November (kick-off: 15:30 CET) in the first of eight matches between now and Christmas. Ahead of the game at the Volkswagen Arena, head coach Kasper Hjulmand spoke about the Wolves, the reunion with some familiar faces and the latest updates on his own squad.

Show more
Christian Eriksen und Co.
Bundesliga - 21.11.2025

Our next opponents: VfL Wolfsburg press reset button

VfL Wolfsburg are looking for a fresh start after parting company with head coach Paul Simonis and sporting director Sebastian Schindzielorz during the recent international break. The Wolves are looking to kick off their revival this Saturday, 22 November (kick-off: 15:30 CET), in the home game against the Werkself. The lowdown on our next opponents.

Show more
Dieter Herzog
Bayer 04 - 20.11.2025

Bayer 04 mourns the passing of Dieter Herzog

His loss has left Bayer 04 deeply saddened: Dieter Herzog, World Cup winner in 1974 and seven years playing for Bayer 04, passed away this week at the age of 79.

Show more
Schnappschuss im Training
Women - 20.11.2025

‘Establish ourselves in the chasing pack’: Women welcome SGS Essen

A week after the disappointing DFB Pokal exit at Hamburger SV, the Bayer 04 Women return to league action. In a home match against SGS Essen on Saturday, 22 November (kick-off: 14:00 CET at the Ulrich Haberland Stadium), coach Roberto Pätzold's team will be fighting to maintain a good position in the chasing pack in the Google Pixel Women's Bundesliga.

Show more