
The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

The fixture details for the Round of 16 ties in the 2025/26 DFB Pokal have been finalised. Accordingly, Bayer 04's away match at Borussia Dortmund will be played on Tuesday, 2 December, at 21:00 CET. This was announced by the German Football Association (DFB) today (Thursday).
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Bayer 04 picked up their first three points in the current Champions League campaign on matchday 4 in the league phase with a courageous and determined display in a 1-0 win at Benfica (1:0). "It was a hugely important win," said coach Kasper Hjulmand after the game, paying tribute to his players for their battling performance right to the end. The Werkself defended resolutely right to the end and kept out off shot after shot. Keeper Mark Flekken said: "We were determined to get these three points and gave everything we had on the pitch!" Read on for more reaction plus the facts and stats on the away win at the Portuguese record champions in the Werkself review.
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The second European away game takes the Werkself to the Portuguese capital Lisbon. Kasper Hjulmand's team will face record champions Benfica on Wednesday, 5 November (kick-off: 20:00 GMT, 21:00 CET) on matchday 4 in the league phase of the 2025/26 UEFA Champions League. As usual, we will take you along on the #aCROSSeurope journey and report from Lisbon. The times given are Central European Time.
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Werkself TV shows highlights of the 1-0 win for Bayer 04 at Benfica on matchday 4 in the UEFA Champions League 2025/26 league phase...
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The Werkself beat Benfica 1-0 on Matchday 4 of the 2025/26 UEFA Champions League league phase to seal three crucial points! Both teams had promising chances in the first half, but the contest was goalless at half-time. Substitute Patrik Schick headed in to score the only goal after the restart (65’). The home side went looking for an equaliser but Bayer 04 defended passionately to see out the storm.
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