Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

BayArena erstrahlt lila
Social Commitment - 03.12.2025

International Day of Persons with Disabilities - BayArena lights up purple

The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.

Show more
Kurzpässe vor #BVBB04
DFB-Pokal - 02.12.2025

Matchday news #BVBB04: Over 7,000 fans in Dortmund - getting there early is strongly advised

For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.

Show more
Die PK vor dem Pokalspiel in Dortmund | Achtelfinale DFB-Pokal
Werkself-TV - 01.12.2025

Hjulmand ahead of #BVBB04: ‘Expect another tight game’

Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.

Show more
Werkself come up short 2-1 to Dortmund | 12th matchday
Werkself-TV - 29.11.2025

TV highlights of 2-1 loss to Borussia Dortmund

Werkself TV shows the highlights of Bayer 04's 2-1 loss to Borussia Dortmund on Matchday 12 of the 2025/26 Bundesliga season...

clubExklusivExclusive content Become a club member