
The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

The Black and Reds kick off the new Bundesliga campaign today, Saturday 29 August (kick-off 15:30 CEST), away to newly promoted SV 07 Elversberg – and the Werkself will come up against a familiar face who is currently causing a stir at ‘Elv’. For an affordable and easy journey to the Saarland, the 1,600 travelling fans can still use the WERKSELFgo car-share platform. Today’s matchday news..
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The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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The Bundesliga is back. On Saturday 29 August (kick-off: 15:30 CEST), the Werkself are away to SV 07 Elversberg on matchday 1 of the new season. Ahead of the clash at the URSAPHARM Arena on Kaiserlinde, head coach Carles Martínez spoke, amongst other things, about the importance of a successful start and the motivation of the league newcomers from the Saarland.
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On Friday afternoon, it will be decided which eight of the 36 participating teams Bayer 04 will face in the group stage of the UEFA Europa League in 2026/27. At the draw in Monaco (live on UEFA.com), the Werkself will be drawn against two teams from each of the four pots, allocated according to the UEFA club coefficient. A match against an opponent from the same country is ruled out, as is facing more than two clubs from the same national association. Here’s a look at the pots and potential opponents.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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