The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
Alejo Sarco has joined the Werkself training camp in Brazil. The 19-year-old striker, signed from Argentinian club Vélez Sarsfield in January, talks to bayer04.de about his first six months in Germany, help from Exequiel Palacios and his targets up to the end of the year.
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Day three of the Bayer 04 Brazil Tour. Today, Thursday 17 July, sees the two new signings Jarell Quansah and Christian Kofane join the squad in training. Plus the former Werkself players Paulo Sergio and Rodrigo Chagas visit the Bayer AG Football School. In the afternoon there is a big media event ahead of the friendly against the Flamengo U20s. As usual, Bayer04.de keeps you up-to-date with on-the-spot reports. The blog for day three of the Bayer 04 Brazil Tour (timings given in local time).
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The Bayer 04 Women's first-team squad has taken on three homegrown players: Louisa Remien, Paula Schwartze and Amy Wrigge will be part of the Bundesliga team for the new season.
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At the Casa do Alemão, a small, cosy restaurant in the middle of Rio de Janeiro, the guests with Currywurst and German beer had the best view from the upper floor of the imposing mountain scenery surrounding the Brazilian metropolis. 30 Bayer 04 fans experienced this special atmosphere on Wednesday afternoon. For the first time, Werkself fans from Brazil and Germany met each other at an official meet & greet with club legend Paulo Sergio. In a high-spirited atmosphere, Sergio revealed one or two funny stories and the Bayer 04 fans had lively discussions with each other…
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Day two of the Bayer 04 Brazil Tour can begin. Today, Wednesday 16 July, the Werkself have two training sessions, one in the morning and one in the afternoon. There will also be a meet & greet for fans with club legend Paulo Sergio. As usual, Bayer04.de will keep you up-to-date with on-site reports. The blog on day two of the Bayer 04 Brazil Tour (timings in local time).
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