Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04. 

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

Jubel der Werkself
Women - 08.10.2026

Women: 3-1 win in friendly against Borussia Mönchengladbach

The Bayer 04 women’s team secured a win in the friendly during the international break. Without a total of eight international players, coach Roberto Pätzold’s team defeated Bundesliga 2 side Borussia Mönchengladbach 3–1 at the Kurtekotten Training Centre, thanks to goals from Lobke Loonen (1’, penalty), Caroline Kehrer (41') and Valentina Mädl (66').

Show more
Chinesische Delegation mit Stefan Kießling
Bayer 04 - 07.10.2026

BA04 Football Academy Guangzhou visits Leverkusen

Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.

Show more
crop_imago1084221559h.jpg
Bayer 04 - 07.10.2026

International roundup: Quansah plays full 90 minutes again – Medina features in Messi farewell match

During the first international break of the 2026/27 season, set to last just under three weeks, nine Bayer 04 first-team players are in action with their respective national teams. Read on for updates on matches featuring Werkself players…

Show more
Juniorinnen-Talenttag am Kurtekotten
Women - 06.10.2026

‘The standard is getting higher and higher: Junior Talent Day at Kurtekotten with 90 girls

Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.

Show more