
The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Attention, Werkself fans: the new Away Matchday Collection is now available from the Bayer 04 online shop and the Fanwelt. It includes t-shirts, zip tops and jackets.
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Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.
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Former Bundesliga and Germany keeper Manfred Manglitz, who was promoted to the Oberliga West with Bayer 04 in 1962, passed away on Monday at the age of 86.
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The Werkself fixture list for the 2026/27 season in the Google Pixel Women’s Bundesliga has been finalised. To kick off the season, coach Roberto Pätzold’s team travel to RB Leipzig between 21 and 24 August. The fixtures were announced by the German Football Association (DFB) on Thursday morning. The season will conclude with a home match on 23 May 2027 against newly promoted side Mainz 05.
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