Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

Panagiotis Retsos
Champions League - 19.01.2026

‘I was very happy in Leverkusen’: 04 questions for former Werkself player and Olympiacos captain Panagiotis Retsos

Panagiotis, known as Panos, Retsos wore the Bayer 04 jersey for three years. Including his loan spells, he was under contract with the Werkself for a total of four and a half years. "It's a very special club for me," said the 27-year-old, who returned to his boyhood club Olympiacos in 2022, in an interview with bayer04.de. The former Leverkusen man is now captain and a first choice for the Werkself's next opponents in the UEFA Champions League. Ahead of the clash on Tuesday night, 20 January (kick-off: 21:00 CET), Retsos talks about his fond memories of his time in Leverkusen and the imminent reunion with some of his former team-mates. He also talks about who brought him to Leverkusen and why he likes getting older.

Show more
crop_imago1071437261.jpg
Bayer 04 - 18.01.2026

AFCON blog: Senegal win the tournament

Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...

Show more
Mark Flekken
Bayer 04 - 18.01.2026

Flekken and Tella out injured

Bayer 04 Leverkusen will have to manage without goalkeeper Mark Flekken and forward Nathan Tella for the time being.

Show more
Gruppenfoto vor dem Hotel
Women - 18.01.2026

‘Focus on attacking moves’: Women finish winter training camp in the Algarve

After a week in the Algarve, the Bayer 04 Women returned home on Saturday afternoon. The Werkself had six training sessions, two friendlies and a lot of time together as a team. Roberto Pätzold's team will be back in action in the Google Pixel Women's Bundesliga next Friday for the start of matchday 15.

Show more
Werkself nach Abpfiff
Bundesliga - 18.01.2026

Werkself review #TSGB04: ‘Every opportunity to be more effective’

"We didn’t make the right decision at the right moments," said captain Robert Andrich after the 1-0 defeat away to TSG Hoffenheim, where Bayer 04 endeavoured to control the game but failed to score. The Werkself also had two enforced substitutions due to injuries. Nevertheless, the coach, captain and debutant Janis Blaswich are positive about the coming weeks. The Werkself review.

Show more