The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
Having progressed to the DFB Pokal Round of 16, the Bayer 04 Women do not have much time before their next Bundesliga fixture. On Friday night (18:30 CEST), coach Roberto Pätzold’s side kick off matchday six at the Ulrich Haberland Stadium against Werder Bremen – and they have a clear mission.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career working as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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Bayer 04 host top French club Marseille at the BayArena on matchday four in the 2026/27 UEFA Europa League group stage. The match kicks off on Thursday 5 November at 21:00 CET. The latest information on ticket sales.
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During the international break, Bayer 04 will face third-division newcomers SC Fortuna Köln on Friday 2 October (kick-off: 11:00 CEST). The match will be played on training pitch 1 at the BayArena, as preparations are already underway at the Ulrich Haberland Stadium for the Bayer 04 women’s Bundesliga home match against Werder Bremen, which is due to kick off in the early evening. To ensure the friendly against Fortuna Köln runs smoothly and without disruption, it will be played behind closed doors.
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