The agency will work with Bayer 04 during the pre-seasons in the summer and in the winter breaks.
"Over the past two years we have worked intensively and incredibly effectively with Match IQ. Thanks to a comprehensive network and great international experience, Match IQ is the perfect partner for Bayer 04 Leverkusen," declared Jonas Boldt, sporting manager at Bayer 04.
And the partnership also has a very promising future in the eyes of Nicholas MacGowan von Holstein, Managing Director at Match IQ: "We have a very intensive partnership and are very proud that a successful club like Bayer 04 Leverkusen has confidence in the work of Match IQ"
About Match IQ
As an official and long-term partner, Match IQ works with over 20 Bundesliga clubs alone in Germany in the areas of internationalisation, matchday activities plus the development, arrangement and implementation of friendly fixtures, tournaments, training camps and trips abroad. Match IQ makes use of an international network and works on creating new areas of activity together with clubs and sponsors to generate commercial added value.
Further information on Match IQ is available at: www.match-iq.com
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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