The agency will work with Bayer 04 during the pre-seasons in the summer and in the winter breaks.
"Over the past two years we have worked intensively and incredibly effectively with Match IQ. Thanks to a comprehensive network and great international experience, Match IQ is the perfect partner for Bayer 04 Leverkusen," declared Jonas Boldt, sporting manager at Bayer 04.
And the partnership also has a very promising future in the eyes of Nicholas MacGowan von Holstein, Managing Director at Match IQ: "We have a very intensive partnership and are very proud that a successful club like Bayer 04 Leverkusen has confidence in the work of Match IQ"
About Match IQ
As an official and long-term partner, Match IQ works with over 20 Bundesliga clubs alone in Germany in the areas of internationalisation, matchday activities plus the development, arrangement and implementation of friendly fixtures, tournaments, training camps and trips abroad. Match IQ makes use of an international network and works on creating new areas of activity together with clubs and sponsors to generate commercial added value.
Further information on Match IQ is available at: www.match-iq.com
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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