The agency will work with Bayer 04 during the pre-seasons in the summer and in the winter breaks.
"Over the past two years we have worked intensively and incredibly effectively with Match IQ. Thanks to a comprehensive network and great international experience, Match IQ is the perfect partner for Bayer 04 Leverkusen," declared Jonas Boldt, sporting manager at Bayer 04.
And the partnership also has a very promising future in the eyes of Nicholas MacGowan von Holstein, Managing Director at Match IQ: "We have a very intensive partnership and are very proud that a successful club like Bayer 04 Leverkusen has confidence in the work of Match IQ"
About Match IQ
As an official and long-term partner, Match IQ works with over 20 Bundesliga clubs alone in Germany in the areas of internationalisation, matchday activities plus the development, arrangement and implementation of friendly fixtures, tournaments, training camps and trips abroad. Match IQ makes use of an international network and works on creating new areas of activity together with clubs and sponsors to generate commercial added value.
Further information on Match IQ is available at: www.match-iq.com
Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day four (Wednesday 5 August) is all about training. The day begins with a gruelling open training session – new signing Miguel Gutiérrez also takes part. A second session follows in the afternoon, this time behind closed doors.
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At the training camp in the Weimarer Land region, Bayer 04 head coach Carles Martínez and his long-standing assistant Pol García talk about their first few weeks with the Werkself, their expectations of their own work, the coaching staff and the squad, as well as the style of football they want the team to play. They emphasise the importance of a winning mentality within the team, comment on cultural and personal differences in the world of football, and outline their goals for the coming season...
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