“Here at Bayer 04 we have provided good impetus over the last five years as part of our internationalization strategy. We have shown our presence on trips abroad, launched several initiatives and built partnerships,” says Fernando Carro, CEO of Bayer 04 Leverkusen. “In order to give Bayer 04 Leverkusen and the Bundesliga a permanently greater weight in global competition, we must continue to invest in this area in the coming years. We hope that Mr. Giammarioli, his commitment and his expertise will make an important contribution to the implementation of this project.”
“As part of our parent company Bayer, many areas of our club work with an international perspective every day,” says Holger Tromp, Director of Communications, Bayer 04, who heads Bayer 04’s international department. “Leonardo’s background in business development, his experience with sports and corporate structures, combined with his cross-cultural relationships, will be a great asset to our team.”
The filling of the most-recently vacant position comes almost a year after two extremely successful North American friendlies in 2022, including the Bayer 04 Mexico Tour 2022, in which the men's and women's teams traveled to Mexico. The highlight was a sold-out friendly against Toluca FC. Die Werkself also traveled to St. Louis, USA, last November for the inauguration of CITYPARK, the home stadium of the newly-crowned MLS Western Conference champions St. Louis CITY SC. Bayer 04 has also received various awards for its international social media channels and content offerings in other languages.
