The signing and announcement of the contract was held in a formal setting: SalzburgerLand invited Bayer 04 to the casino on Zeller See. The Werkself took the opportunity to turn out in force. “This is our fifth year here. This partnership is an absolute win-win situation for our club,” declared Bayer 04 managing director Michel Schade. “The facilities are excellent, the training ground is in great condition. Salzburger Land is an ideal location for a training camp. That’s why we keep coming here,” said Schade.
Bayer 04 sporting director Rudi Völler is not unduly concerned by the rainy weather this year: “We’ve always had great weather in the past. I don’t think it’s a bad thing the sun hasn’t shone as much this time. It’s more comfortable for training than extreme heat. The groundsmen are doing an outstanding job under these weather conditions too.”
“Feels like a family”
Leo Bauernberger, CEO of SalzburgerLand Tourismus GmbH: “We are very happy to continue our partnership with a top German club. The training camp in Zell am See/Kaprun obviously plays an important role. North-Rhine Westphalia is an important target market for Salzburger Land. We can use our partnership with Bayer 04 at our events to showcase the beauty of Salzburger Land.” The CEO of the holiday region of Zell am See/Kaprun, Renate Ecker, sees contact with Bayer 04 as much more than a partnership: “Guests have become friends. And now it feels like a family.”
This is the fifth year the Werkself have been in Salzburger Land for pre-season preparations. The Hotel Tauern Spa in Kaprun is once again the base for the team and the Alois Latini Stadium, home to FC Zell am See, the venue for the many intensive training sessions.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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