The signing and announcement of the contract was held in a formal setting: SalzburgerLand invited Bayer 04 to the casino on Zeller See. The Werkself took the opportunity to turn out in force. “This is our fifth year here. This partnership is an absolute win-win situation for our club,” declared Bayer 04 managing director Michel Schade. “The facilities are excellent, the training ground is in great condition. Salzburger Land is an ideal location for a training camp. That’s why we keep coming here,” said Schade.
Bayer 04 sporting director Rudi Völler is not unduly concerned by the rainy weather this year: “We’ve always had great weather in the past. I don’t think it’s a bad thing the sun hasn’t shone as much this time. It’s more comfortable for training than extreme heat. The groundsmen are doing an outstanding job under these weather conditions too.”
“Feels like a family”
Leo Bauernberger, CEO of SalzburgerLand Tourismus GmbH: “We are very happy to continue our partnership with a top German club. The training camp in Zell am See/Kaprun obviously plays an important role. North-Rhine Westphalia is an important target market for Salzburger Land. We can use our partnership with Bayer 04 at our events to showcase the beauty of Salzburger Land.” The CEO of the holiday region of Zell am See/Kaprun, Renate Ecker, sees contact with Bayer 04 as much more than a partnership: “Guests have become friends. And now it feels like a family.”
This is the fifth year the Werkself have been in Salzburger Land for pre-season preparations. The Hotel Tauern Spa in Kaprun is once again the base for the team and the Alois Latini Stadium, home to FC Zell am See, the venue for the many intensive training sessions.
Bayer 04 Leverkusen has a new coffee partner. The club has agreed a long-term partnership with the Bocholt-based roastery Imping, running to 30 June 2031. The exclusive partnership with the family-run business includes the installation of fully automatic coffee machines at the BayArena, as well as the right to supply and serve coffee products in the business areas during Werkself home games.
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Plenty going on both on and off the pitch: The Bayer 04 fan support team has organised a number of highlights for fans visiting the Werkself 2026/27 summer training camp in Blankenhain, in the Weimarer Land region. Registration for the events is now open. All the details at a glance.
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The Bayer 04 Leverkusen Women’s team and s2-Software are continuing their long-term partnership: The Werkself and the provider of pre-owned Microsoft licences have extended their contract by two years to 2028. This means s2-Software will remain the Bayer 04 sleeve sponsor for all matches in the Google Pixel Women’s Bundesliga.
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BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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