"After one and a half seasons together, with JAKO being a highly professional and efficient partner, we were happy to enter a closer relationship through a long-term strategy," said Bayer 04 CEO Michael Schade. "Not just because of the improved financial considerations, we are now extending our contractual relationship with JAKO. Our supplier has performed brilliantly since the start of the partnership in 2016. Thanks to the outstanding quality of materials, special service provision, high flexibility and creativity, JAKO has become a premium partner in a very short space of time and we want to hold onto that support and expertise in the future. For JAKO, we were not only the clear number one in the ranking of partners – as we felt on a daily basis and that was, above all, demonstrated by their actions," said Schade.
The company from Hollenbach, a partner of professional clubs in European football for over 20 years, has been able to achieve set marketing targets through the joint venture with Bayer 04. Rudi Sprügel, chairman of the board at JAKO, was also very pleased after the signing of the new four-year contract: "We're very happy to go forward into the future together with Bayer 04 Leverkusen. That means we will remain a partner of a top club with an international profile for at least another four years. This extension is a logical step for us. In the previous 18 months of our partnership, both sides have been living proof of the team approach. We have been able to benefit from the expertise of the club on all levels and we have done our best every day to supply top quality kit to the Werkself and their fans. At the same time, our partnership has brought us closer together. On that basis, we want to develop all aspects of our partnership, increase the visibility of our two brands across all channels and make full use of the great opportunities provided by Bayer 04 Leverkusen. So I'm looking forward to an exciting second half of the season and I'm confident JAKO and the Werkself will soon be seen on the European stage once again."
Bayer 04 sporting director Rudi Völler sees the extension of the contract as the logical continuation of a success story: "Both sides have recognised the great potential of this partnership," said Völler. "We offer JAKO the opportunity to continue to grow alongside a top German club. And our partner continues to supply us with high-quality equipment that is both functional and looks good. The designs and ideas presented to us by JAKO over the last year and a half have all been implemented," declared Völler. "We are now looking forward to new joint projects and ideas."
Under Carles Martínez, the Werkself have so far proved unbeatable at the BayArena. The Spaniard has led his team to victory in all three of their most recent home matches – and, it's worth noting, without conceding a single goal. On Sunday, 18 October (kick-off: 15:30 CEST / live on DAZN and Werkself Radio), current league leaders SC Freiburg will make the trip to Leverkusen, but will be without their top scorer. What's more, the Werkself have won all three of their previous home matches against the Black Forest club. With a goal, Patrik Schick could not only secure a fourth consecutive victory but also set a memorable record. Meanwhile, on what will be the ‘Health Day' at the BayArena, much of the focus will be on physical wellbeing. Today's matchday news.
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Bayer 04 Women missed out on victory in the Google Pixel Bundesliga as they were held to a draw at home to Eintracht Frankfurt on Saturday. Estrella Merino Gonzalez had put the Werkself ahead directly from a corner at the Ulrich-Haberland-Stadion, before Laura Freigang levelled for the visitors as it finished all square between fourth and third on Matchday 7.
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Freiburg have made an impressive start to the season, unbeaten in nine games across all competitions, with eight of them wins. Now the Bundesliga leaders come to the BayArena on Sunday to take on the Werkself, but Julian Schuster’s team will be missing their top scorer. Here’s the lowdown on our next opponent.
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Bayer 04 will have to manage without attacking midfielder Martin Terrier for the time being. The Frenchman sustained a muscle injury to his left hamstring yesterday, Thursday 15 October, during the Europa League game against Polish champions Lech Poznan (4–0). Terrier is not expected to be available until late December.
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