"After one and a half seasons together, with JAKO being a highly professional and efficient partner, we were happy to enter a closer relationship through a long-term strategy," said Bayer 04 CEO Michael Schade. "Not just because of the improved financial considerations, we are now extending our contractual relationship with JAKO. Our supplier has performed brilliantly since the start of the partnership in 2016. Thanks to the outstanding quality of materials, special service provision, high flexibility and creativity, JAKO has become a premium partner in a very short space of time and we want to hold onto that support and expertise in the future. For JAKO, we were not only the clear number one in the ranking of partners – as we felt on a daily basis and that was, above all, demonstrated by their actions," said Schade.
The company from Hollenbach, a partner of professional clubs in European football for over 20 years, has been able to achieve set marketing targets through the joint venture with Bayer 04. Rudi Sprügel, chairman of the board at JAKO, was also very pleased after the signing of the new four-year contract: "We're very happy to go forward into the future together with Bayer 04 Leverkusen. That means we will remain a partner of a top club with an international profile for at least another four years. This extension is a logical step for us. In the previous 18 months of our partnership, both sides have been living proof of the team approach. We have been able to benefit from the expertise of the club on all levels and we have done our best every day to supply top quality kit to the Werkself and their fans. At the same time, our partnership has brought us closer together. On that basis, we want to develop all aspects of our partnership, increase the visibility of our two brands across all channels and make full use of the great opportunities provided by Bayer 04 Leverkusen. So I'm looking forward to an exciting second half of the season and I'm confident JAKO and the Werkself will soon be seen on the European stage once again."
Bayer 04 sporting director Rudi Völler sees the extension of the contract as the logical continuation of a success story: "Both sides have recognised the great potential of this partnership," said Völler. "We offer JAKO the opportunity to continue to grow alongside a top German club. And our partner continues to supply us with high-quality equipment that is both functional and looks good. The designs and ideas presented to us by JAKO over the last year and a half have all been implemented," declared Völler. "We are now looking forward to new joint projects and ideas."
Bayer 04 are through to the second round of the DFB Pokal after a 4-0 win at Sonnenhof Großaspach on Friday night. The game was paused after only 18 minutes due to a storm over the ground. After a lengthy delay, play resumed and Patrik Schick opened the scoring. Arthur, Christian Kofane and Alejandro Grimaldo made things more comfortable in the second half, as the fourth-tier side had two players sent off.
Show moreThere were no goals across 115 minutes of football between Bayer 04 Women and PSV Eindhoven in Friday’s friendly. Roberto Pätzold’s team played two 45-minute periods before an extra 25 minutes two days prior to heading to Rieden for their training camp. Their Dutch opponents were preparing for their UEFA Women’s Champions League qualifier in 12 days.
Show moreThe first round of the DFB Pokal takes Bayer 04 to Sonnenhof Großaspach on Friday. The amateur club have just gained promotion to the fourth-tier Regionalliga Südwest and kicked off their campaign with two impressive wins. Here’s all you need to know as Erik ten Hag makes his competitive bow as Werkself boss at the WIRmachenDRUCK Arena (kick-off: 6pm CEST).
Show moreAfter two months preparing for the new season, the Werkself play the first game of the 2025/26 campaign on Friday, 15 August (kick-off: 18:00 CEST) away to SG Sonnenhof Großaspach in the first round of the DFB Pokal. Ahead of the tie against the team newly promoted to the Regional League South West, head coach Erik ten Hag talked about his approach to the knockout game and his soft spot for cup competitions.
Show moreBayer 04 Leverkusen has a new Premium Partner in its ranks in Düsseldorf company LumenHaus GmbH. The leading provider of networked home energy solutions has initially agreed a one-year partnership with the Bundesliga runners-up to the end of the 2025/26 season.
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