“We’re flabbergasted. We are really happy that this little initiative has proved to be so popular with the fans and the citizens of Leverkusen,” said Stefan Kießling, himself an amateur chef and also the patron of the book, about the huge success of the project. “Nobody believed at the beginning that the 3,000 copies would be sold out in three weeks.”
The idea that led to to the book came from two Bayer 04 employees: Anne Pleus (TecArena+) and Sabrina Räbsch (Marketing) initially asked colleagues to provide recipes to be able to cheer up members of staff working from home via the intranet. Pleus and Räbsch tried out the recipes, had professional photos taken and sorted the right layout. The book with spiral binding turned out to be a bestseller within a few days of going on sale both in the Bayer 04 shops and on the online shop.
It is all in a good cause. The proceeds from the book go in full to Tafel Leverkusen. €15,000 will be handed over on Friday 18 December. “The Tafel with its 7,100 people in need in Leverkusen is obviously going through a tough time due to the coronavirus pandemic. That’s why this donation is not only a real financial blessing for us but also motivates us to return to normality in the coming weeks and months,” said Dr. Adolf Staffe, chairperson of Tafel Leverkusen e. V., in paying tribute to the Bayer 04 initiative.
On the title page: The cookbook initiators Sabrina Räbsch (l.) and Anne Pleus (r.), patron Stefan Kießling (m.) plus Dr. Adolf Staffe (chairperson, 2nd left) and Reiner Endlein (deputy chair, both Tafel Leverkusen).
From his arrival at the airport, the medical and contract signing, right through to photo shoots, his very own trading card and his first interview at the BayArena: Werkself TV followed new signing Afonso Moreira up close on his first day in Leverkusen. In the interview, the 21-year-old Portuguese left-winger, who has joined the Werkself from Lyon, talks about his excitement ahead of joining Bayer 04 and the Bundesliga, as well as his conversation with head coach Carles Martínez. Moreira also reveals the secret behind his iconic goal celebration – which he intends to perform “as often as possible” at the BayArena next season...
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