“We’re flabbergasted. We are really happy that this little initiative has proved to be so popular with the fans and the citizens of Leverkusen,” said Stefan Kießling, himself an amateur chef and also the patron of the book, about the huge success of the project. “Nobody believed at the beginning that the 3,000 copies would be sold out in three weeks.”
The idea that led to to the book came from two Bayer 04 employees: Anne Pleus (TecArena+) and Sabrina Räbsch (Marketing) initially asked colleagues to provide recipes to be able to cheer up members of staff working from home via the intranet. Pleus and Räbsch tried out the recipes, had professional photos taken and sorted the right layout. The book with spiral binding turned out to be a bestseller within a few days of going on sale both in the Bayer 04 shops and on the online shop.
It is all in a good cause. The proceeds from the book go in full to Tafel Leverkusen. €15,000 will be handed over on Friday 18 December. “The Tafel with its 7,100 people in need in Leverkusen is obviously going through a tough time due to the coronavirus pandemic. That’s why this donation is not only a real financial blessing for us but also motivates us to return to normality in the coming weeks and months,” said Dr. Adolf Staffe, chairperson of Tafel Leverkusen e. V., in paying tribute to the Bayer 04 initiative.
On the title page: The cookbook initiators Sabrina Räbsch (l.) and Anne Pleus (r.), patron Stefan Kießling (m.) plus Dr. Adolf Staffe (chairperson, 2nd left) and Reiner Endlein (deputy chair, both Tafel Leverkusen).
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Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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