“We’re flabbergasted. We are really happy that this little initiative has proved to be so popular with the fans and the citizens of Leverkusen,” said Stefan Kießling, himself an amateur chef and also the patron of the book, about the huge success of the project. “Nobody believed at the beginning that the 3,000 copies would be sold out in three weeks.”
The idea that led to to the book came from two Bayer 04 employees: Anne Pleus (TecArena+) and Sabrina Räbsch (Marketing) initially asked colleagues to provide recipes to be able to cheer up members of staff working from home via the intranet. Pleus and Räbsch tried out the recipes, had professional photos taken and sorted the right layout. The book with spiral binding turned out to be a bestseller within a few days of going on sale both in the Bayer 04 shops and on the online shop.
It is all in a good cause. The proceeds from the book go in full to Tafel Leverkusen. €15,000 will be handed over on Friday 18 December. “The Tafel with its 7,100 people in need in Leverkusen is obviously going through a tough time due to the coronavirus pandemic. That’s why this donation is not only a real financial blessing for us but also motivates us to return to normality in the coming weeks and months,” said Dr. Adolf Staffe, chairperson of Tafel Leverkusen e. V., in paying tribute to the Bayer 04 initiative.
On the title page: The cookbook initiators Sabrina Räbsch (l.) and Anne Pleus (r.), patron Stefan Kießling (m.) plus Dr. Adolf Staffe (chairperson, 2nd left) and Reiner Endlein (deputy chair, both Tafel Leverkusen).
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