“We’re flabbergasted. We are really happy that this little initiative has proved to be so popular with the fans and the citizens of Leverkusen,” said Stefan Kießling, himself an amateur chef and also the patron of the book, about the huge success of the project. “Nobody believed at the beginning that the 3,000 copies would be sold out in three weeks.”
The idea that led to to the book came from two Bayer 04 employees: Anne Pleus (TecArena+) and Sabrina Räbsch (Marketing) initially asked colleagues to provide recipes to be able to cheer up members of staff working from home via the intranet. Pleus and Räbsch tried out the recipes, had professional photos taken and sorted the right layout. The book with spiral binding turned out to be a bestseller within a few days of going on sale both in the Bayer 04 shops and on the online shop.
It is all in a good cause. The proceeds from the book go in full to Tafel Leverkusen. €15,000 will be handed over on Friday 18 December. “The Tafel with its 7,100 people in need in Leverkusen is obviously going through a tough time due to the coronavirus pandemic. That’s why this donation is not only a real financial blessing for us but also motivates us to return to normality in the coming weeks and months,” said Dr. Adolf Staffe, chairperson of Tafel Leverkusen e. V., in paying tribute to the Bayer 04 initiative.
On the title page: The cookbook initiators Sabrina Räbsch (l.) and Anne Pleus (r.), patron Stefan Kießling (m.) plus Dr. Adolf Staffe (chairperson, 2nd left) and Reiner Endlein (deputy chair, both Tafel Leverkusen).
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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To celebrate the Werkself victory at Borussia Dortmund and to thank the fans for their fantastic support at the stadium and at home, Bayer 04 is reducing the price of all jerseys by up to 40 euros! What's more, player or customised printing is free with selection of the DFB Pokal badge and stylish Talcid sleeve logo. Special prizes will also be raffled among all purchasers. All promotions run exclusively on the Bayer 04 online shop until Wednesday, 3 December, 11:59 CET.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.
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