Back
18.12.2020Social Commitment

BayArena cookbook sells out

It started as a collaborative effort for Bayer 04 employees in the first lockdown in March of this year. It has ended just before Christmas with a donation of €15,000 to Tafel Leverkusen e.V.. ‘Die BayArena kocht’ (The BayArena cooks) – a cookbook with recipes from Bayer 04 players and staff – has sold out.
crop_20201218_NB_Uebergade_des_Checks_5420.jpg

“We’re flabbergasted. We are really happy that this little initiative has proved to be so popular with the fans and the citizens of Leverkusen,” said Stefan Kießling, himself an amateur chef and also the patron of the book, about the huge success of the project. “Nobody believed at the beginning that the 3,000 copies would be sold out in three weeks.”

“Financial worries” for Tafel Leverkusen

The idea that led to to the book came from two Bayer 04 employees: Anne Pleus (TecArena+) and Sabrina Räbsch (Marketing) initially asked colleagues to provide recipes to be able to cheer up members of staff working from home via the intranet. Pleus and Räbsch tried out the recipes, had professional photos taken and sorted the right layout. The book with spiral binding turned out to be a bestseller within a few days of going on sale both in the Bayer 04 shops and on the online shop.

20201109_Vertriebsmassnahmen_Kochbuch.jpg

It is all in a good cause. The proceeds from the book go in full to Tafel Leverkusen. €15,000 will be handed over on Friday 18 December. “The Tafel with its 7,100 people in need in Leverkusen is obviously going through a tough time due to the coronavirus pandemic. That’s why this donation is not only a real financial blessing for us but also motivates us to return to normality in the coming weeks and months,” said Dr. Adolf Staffe, chairperson of Tafel Leverkusen e. V., in paying tribute to the Bayer 04 initiative.

On the title page: The cookbook initiators Sabrina Räbsch (l.) and Anne Pleus (r.), patron Stefan Kießling (m.) plus Dr. Adolf Staffe (chairperson, 2nd left) and Reiner Endlein (deputy chair, both Tafel Leverkusen).

 

Related News

Kurzpässe vor #B04FCU
Bundesliga - 05.09.2026

Matchday news #B04FCU: Ideal opponent for returning Diaby

The Bundesliga is back at the BayArena this Saturday as Bayer 04 play their first home game of the 2026/27 campaign against Union Berlin (15:30 CEST). Moussa Diaby could make his second debut for the Werkself following his return to Leverkusen – and it would be an ideal fixture for the Frenchman. Here’s all you need to know ahead of the encounter in our matchday news.

Show more
Werkself-TV - 04.09.2026

Women: TV-highlights of 2-1 at TSG Hoffenheim

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.

Show more
Werkself-TV - 04.09.2026

Carles Martínez ahead of Union Berlin: ‘Want to play with passion, mentality and win’

The Bundesliga returns to the BayArena for 2026/27 as Bayer 04 host Union Berlin on Saturday (15:30 CEST) looking for their first points of the season after last week’s opening loss at Elversberg. Head coach Carles Martínez spoke ahead of the game about what he’s learned, the team’s newest signings and who could return to the squad.

Show more
„Im Herzen feierst du mit!“-Bereich in der BayArena
Fans - 04.09.2026

‘Celebrating in our Hearts!’: A permanent memorial space at the BayArena

Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.

Show more
DXC Technology als AI Integration Partner
Business - 04.09.2026

Bayer 04 partners with DXC Technology for AI integration

Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.

Show more