The Tradar app offers sports fans the opportunity to invest in licensed ‘Player tokens’ and benefit from their market development.
“We are very happy to be able to welcome Tradar now as a forward-looking partner with an innovative and exciting product and to launching an active partnership together,” said Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04.
“For us, sport means above all participation and community. With our app, fans are an integral part of the game and they can benefit from their passion. We thereby offer sports fans at large a completely new opportunity to acquire promising investments. We are happy that Bayer 04 have joined us in this project,” said Felix Schmidt, CEO at MFC Labs and the Tradar brand, after signing the contract.
MFC Labs and the Tradar app:
MFC Labs GmbH is a Munich-based start-up founded by former Siemens managers Felix Schmidt (CEO), Michael Ebermann (CGO) and Christian Dotterweich (CTO) in 2021. Their Tradar app is an investment platform for dealing in officially licensed professional footballer tokens and is currently in a test phase with participation from Bayer 04 plus TSG Hoffenheim and Schalke 04. Fans can register now on the Tradar website. The Tradar app will be available to download free from the Apple App Store and Google PlayStore in the summer of 2023 just in time for the start of the 2023/24 Bundesliga season.
Photo: Markus Breglec (right, Chief Marketing and Innovation Officer at Bayer 04) and Felix Schmidt (CEO at MFC Labs and of the Tradar brand,) at the BayArena.
Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season. Monster Energy has shown their products at Werkself home games on the LED advertising hoardings at the BayArena. Monster Energy activated the next stage of the partnership with the current Bundesliga league leaders for Bayer 04’s home game against Union Berlin in the middle of November. Monster Energy will continue to present themselves as a reliable and ambitious partner to Leverkusen fans through similar promotional events as at the game against Union Berlin.
Show moreBayer 04 involvement with the ‘Kältegang Leverkusen’ project continues this winter. The current Bundesliga league leaders and their fans again presented financial and in-kind donations to the homeless charity at home game against Borussia Dortmund (1-1).
Show moreFor the 17th time, Bayer 04 Sportförderung gGmbH has awarded the Volunteers Award for outstanding commitment to football in Leverkusen and the surrounding region. The three outstanding clubs in 2023 are BSV Roleber 1919, TuS 05 Oberpleis and SV 1924 Glehn. They will each receive prize money of €5,000.
Show moreBundesliga leaders Bayer 04 host Borussia Dortmund on Matchday 13 today, Sunday 3 December (17:30 CET), with a capacity crowd expected at the BayArena. Here’s all the latest information ahead of the clash with BVB.
Show moreTwo Bayer 04 players are on the shortlist for November 2023’s Goal of the Month on broadcaster ARD’s ‘Sportschau’. Fans have until midday CET on 20 December to vote for Alejandro Grimaldo’s opening goal in the Bundesliga game against Union Berlin or for Verena Wieder’s equaliser against RB Leipzig in the Google Pixel Women’s Bundesliga.
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