Back
3.08.2022Business

Swapping tables at the sponsors season launch.

For the tenth time, Bayer 04 organised the traditional sponsors evening to launch the 2022/23 season on Tuesday 3 August. This provided the opportunity to meet up with sponsors and premium partners as well as partners in the Sponsors and Business club. The club management with CEO Fernando Carro and sporting managing director Simon Rolfes, the Werkself head coach Gerardo Seoane and captain Lukas Hradecky also joined the reunion at the Casino Hotel in Leverkusen. To facilitate discussion, the motto for the evening was 'swap tables'.
crop_20220802_FS_SponsorenSaisEroef_43241.jpg

With warm summer temperatures, the participants changed tables after every course allowing them to hold discussions with the club management late on into the evening.

The MCs for the evening were the stadium announcers Petra 'Pitti' Dahl and Tobias Ufer. Before the first course, the guests were welcomed by the club management members Fernando Carro and sporting managing director Simon Rolfes. Fernando Carro: "It's incredibly important to come together at this level. Sponsors and partners are an irreplaceable mainstay of the club. We don't have an infinite number of sources of income and we have a relatively small stadium, so it feels like a big family where we want to further strengthen connections. I'm happy to see so many familiar faces again but also but also to be able to welcome numerous new family members today." Simon Rolfes revealed that the venue, sited directly opposite the Bayer AG headquarters, will be used as the official team hotel for the Werkself this season.

crop_20220802_FS_SponsorenSaisEroef_43238.jpg

Interesting discussions

Musical accompaniment for the communal speed meeting session was provided by the 'beets 'n' berries' band. Whenever the five-piece blues and jazz group started the song 'You can go your own way' it was the signal to change tables.

Ahead of the main course, the Werkself head coach Gerardo Seoane, assistant coach Patrick Schnarwiler and team captain Lukas Hradecky made their way onto the stage. In an entertaining talk, the trio reviewed last season and looked back at the preseason plus the training camp in Zell am See-Kaprun. After the cup exit against SV 07 Elversberg and the Bundesliga opener at Borussia Dortmund (kick-off: 18.30 CEST), head coach Seoane was self-critical and focused: "It wasn't good enough against Elversberg, we were very disappointed with ourselves and we have also disappointed a lot of fans and yourselves. But now we want to turn it round. We have trained well and have been very focused. We want to produce a response on Saturday."

In a relaxed atmosphere, the topics for discussion covered football through to family and work. Above all, Bayer 04 player Melissa Friedrich drew interesting questions on her double Black and Red career. And the two head coaches, Seoane and the new Women's team head coach Robert de Pauw, had a lot to say and finished by agreeing to meet up soon. Lukas Hradecky gave some exciting insights into life with his teammates in the dressing room. But it was also a successful event for the sponsors in terms of getting to know each other better. It was so good that one or two missed the signal to change tables.

crop_20220802_FS_SponsorenSaisEroef_43250.jpg

Eichin: "We want to take the next step"

The evening was rounded off with an unusual grilled desert and a roundtable discussion with the head coach of the Bayer 04 Women's team Robert de Pauw, Melissa Friedrich and the head of the Performance Centre Thomas Eichin. Eichin gave exciting insights into his day-to-day work and also expressed clear targets for the Women's section: "As the club, we want to contribute to the professionalisation of Women's football. That includes keeping up to speed but also primarily internal expert knowledge at all levels. With the sporting management from Achim Feifel and Robert (de Pauw, ed.) as modern and communicative coaches, we are set up well and we want to take the next step."

Bayer 04 says thank you to their sponsors and partners and looks forward to a successful season together in 2022/23.

crop_20220802_FS_SponsorenSaisEroef_43266.jpg

Related News

Montrell Culbreath gegen RB Leipzig
Bayer 04 - 08.07.2026

Golden Boy Top 100 featuring Culbreath and Co.: Bayer 04 with largest contingent in the Bundesliga

The Golden Boy Top 100 traditionally lists Europe’s most promising young players. In the latest update, published to mark the start of the new season, four current Werkself players – alongside loanee Francis Onyeka – feature on the list. This means Bayer 04 have the most players in contention of any Bundesliga club.

Show more
Rafaela Borggräfe
Women - 07.07.2026

Loan extension: Rafaela Borggräfe to stay at Bayer 04

Goalkeeper Rafaela Borggräfe will continue to play for Bayer 04 Leverkusen next season. The loan of the Germany U23 international, who joined from Liverpool in the winter, has been extended by a further year.

Show more
Fernando Carro, Jorginho und Paulo Sergio in Rio de Janeiro
Bayer 04 - 07.07.2026

Bayer 04 provide long-term support for the Bola Pra Frente project in Rio de Janeiro – Jorginho named official club legend

The Bayer 04 delegation, led by Fernando Carro, CEO, concluded their multi-day trip to Brazil with a visit to the community-based organisation Bola Pra Frente in Rio de Janeiro – founded by former Werkself player Jorginho. During the visit, Bayer 04 committed to extending support for the Bola Pra Frente project for a further five years. In addition, Jorginho, a member of the Brazil 1994 World Cup-winning squad, was named Bayer 04’s second official club legend. With the visit to São Paulo and Rio de Janeiro, the club has strengthened the relationships built up over the years in one of Bayer 04’s most important international markets.

Show more
Kristina Sundov
Women - 07.07.2026

Former player Kristina Sundov is new Bayer 04 Women’s team assistant coach

Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.

Show more
Victor Boniface, Kennet Eichhorn und Afonso Moreira
Bayer 04 - 06.07.2026

With Eichhorn and Moreira: Small group on training ground

The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.

Show more