Back
3.08.2022Business

Swapping tables at the sponsors season launch.

For the tenth time, Bayer 04 organised the traditional sponsors evening to launch the 2022/23 season on Tuesday 3 August. This provided the opportunity to meet up with sponsors and premium partners as well as partners in the Sponsors and Business club. The club management with CEO Fernando Carro and sporting managing director Simon Rolfes, the Werkself head coach Gerardo Seoane and captain Lukas Hradecky also joined the reunion at the Casino Hotel in Leverkusen. To facilitate discussion, the motto for the evening was 'swap tables'.
crop_20220802_FS_SponsorenSaisEroef_43241.jpg

With warm summer temperatures, the participants changed tables after every course allowing them to hold discussions with the club management late on into the evening.

The MCs for the evening were the stadium announcers Petra 'Pitti' Dahl and Tobias Ufer. Before the first course, the guests were welcomed by the club management members Fernando Carro and sporting managing director Simon Rolfes. Fernando Carro: "It's incredibly important to come together at this level. Sponsors and partners are an irreplaceable mainstay of the club. We don't have an infinite number of sources of income and we have a relatively small stadium, so it feels like a big family where we want to further strengthen connections. I'm happy to see so many familiar faces again but also but also to be able to welcome numerous new family members today." Simon Rolfes revealed that the venue, sited directly opposite the Bayer AG headquarters, will be used as the official team hotel for the Werkself this season.

crop_20220802_FS_SponsorenSaisEroef_43238.jpg

Interesting discussions

Musical accompaniment for the communal speed meeting session was provided by the 'beets 'n' berries' band. Whenever the five-piece blues and jazz group started the song 'You can go your own way' it was the signal to change tables.

Ahead of the main course, the Werkself head coach Gerardo Seoane, assistant coach Patrick Schnarwiler and team captain Lukas Hradecky made their way onto the stage. In an entertaining talk, the trio reviewed last season and looked back at the preseason plus the training camp in Zell am See-Kaprun. After the cup exit against SV 07 Elversberg and the Bundesliga opener at Borussia Dortmund (kick-off: 18.30 CEST), head coach Seoane was self-critical and focused: "It wasn't good enough against Elversberg, we were very disappointed with ourselves and we have also disappointed a lot of fans and yourselves. But now we want to turn it round. We have trained well and have been very focused. We want to produce a response on Saturday."

In a relaxed atmosphere, the topics for discussion covered football through to family and work. Above all, Bayer 04 player Melissa Friedrich drew interesting questions on her double Black and Red career. And the two head coaches, Seoane and the new Women's team head coach Robert de Pauw, had a lot to say and finished by agreeing to meet up soon. Lukas Hradecky gave some exciting insights into life with his teammates in the dressing room. But it was also a successful event for the sponsors in terms of getting to know each other better. It was so good that one or two missed the signal to change tables.

crop_20220802_FS_SponsorenSaisEroef_43250.jpg

Eichin: "We want to take the next step"

The evening was rounded off with an unusual grilled desert and a roundtable discussion with the head coach of the Bayer 04 Women's team Robert de Pauw, Melissa Friedrich and the head of the Performance Centre Thomas Eichin. Eichin gave exciting insights into his day-to-day work and also expressed clear targets for the Women's section: "As the club, we want to contribute to the professionalisation of Women's football. That includes keeping up to speed but also primarily internal expert knowledge at all levels. With the sporting management from Achim Feifel and Robert (de Pauw, ed.) as modern and communicative coaches, we are set up well and we want to take the next step."

Bayer 04 says thank you to their sponsors and partners and looks forward to a successful season together in 2022/23.

crop_20220802_FS_SponsorenSaisEroef_43266.jpg

Related News

Kurzpässe vor #B04FCB
Bundesliga - 14.03.2026

Matchday news #B04FCB: Exploit weakness to extend unbeaten home run against Bayern

Bayern Munich come to the BayArena this Saturday with an 11-point lead in the Bundesliga as they look to take a step closer to the title. As imperious as they may seem, a weakness has emerged of late that the Werkself proved they can exploit in Wednesday’s 1-1 draw with Arsenal in the Champions League. Leverkusen are also looking to make it four Bundesliga home games unbeaten against the Bavarians. Here’s all you need to know ahead of the 15:30 CET kick-off in our matchday news.

Show more
Die PK vor dem Topspiel gegen den FC Bayern | 26. Spieltag
Werkself-TV - 13.03.2026

Hjulmand ahead of #B04FCB: Bayern ‘maybe a bit more complete than Arsenal’

Another home game, another top opponent - another marker? Three days after their convincing performance in the 1-1 draw with Arsenal in the UEFA Champions League round of 16 first leg, Bayer 04 continue their Bundesliga campaign with an equally high-calibre fixture. Matchday 26 sees league leaders Bayern Munich visit the sold-out BayArena. Ahead of the clash, head coach Kasper Hjulmand spoke about a comparison between Arsenal and the Bavarians, Bayern's high-scoring performance in Europe's premier club competition and a return to the squad for one Werkself player.

Show more
Tobias Ufer, Gonzalo Castro, Stefan Kießling and Rüdiger Vollborn
Fans - 13.03.2026

'Rudi invites you': Successful premiere with Castro and Kießling

High spirits and previously untold stories: Around 100 Bayer 04 fans packed the Schwadbud fan pub in the east stand of the BayArena on Thursday evening to be there in person for the first instalment of the new series of events entitled “Rudi lädt ein” (Rudi invites you). They listened intently as long-serving Werkself players Gonzalo Castro and Stefan Kießling chatted with record appearance-maker Rüdiger Vollborn and presenter and stadium announcer Tobias Ufer about their many years together at the club, shared amusing anecdotes and revealed dressing room secrets. Anyone who missed the premiere can already look forward to the second instalment – on 12 May, Rudi will be testing the expert knowledge of Bayer 04 fans during a quiz night.

Show more
Besprechung im Training
Women - 13.03.2026

'Match them as equals when it's 11 vs. 11': Women out for revenge at Wolfsburg for reverse fixture defeat

The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.

Show more
Der FC Bayern München beim Torjubel
Bundesliga - 13.03.2026

Our next opponents: Exceptional quality across the whole team

They're well on their way to becoming German champions for the 35th time and once again proved their incredible class in the UEFA Champions League on Tuesday. This Saturday, 14 March (kick-off: 15.30 CET), Bayern Munich will be the visitors to the BayArena. It'll be a meeting of the two Bundesliga teams with the most dominant styles of play. A look at our opponents shows the visitors from the Bavarian capital have many strengths - but are also vulnerable.

Show more