Back
18.10.2018Business

Silver Award for the Bayer 04 website

It's a seal of approval that speaks for itself: The design of the Bayer 04 internet site has won a Silver Award at Annual Multimedia Awards 2019 in the website category.
Bayer 04-Webseite: Annual Silver Award
Bayer 04-Webseite: Annual Silver Award

The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.

Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and  quicker to produce additional pages.

Bayer 04-Webseite: Annual Silver Award
Original design sketch for the new Bayer 04 website

The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.

In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface  and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red. 

There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.

Related News

Alejandro Grimaldo, Ibrahim Maza und Christian Kofane
Champions League - 10.12.2025

Werkself level late in 2-2 draw with Newcastle United

Alejandro Grimaldo, of course! With his late equaliser (88') in the Champions League clash against Newcastle United, the Spaniard rescued a point for the Werkself, who took the lead through an own goal by Newcastle's Bruno Guimaraes (13') but went with two goals for the visitors scored by Anthony Gordon (51') and Lewis Miley (74'). It was the third draw for Bayer 04 in the current 2025/26 campaign on matchday 6 in the UCL league phase.

Show more
Kurzpässe vor #B04NEW
Champions League - 10.12.2025

Matchday news #B04NEW: Take on Newcastle with efficiency and quick transitions

The Werkself will be looking to continue their run in the Champions League against Newcastle United on Wednesday, 10 December (kick-off: 21:00 CET). The two victories without conceding a goal at Benfica (1:0) and Manchester City (2-0) will hopefully be followed by a win at home at the BayArena. Against the English side, who have a player with a Black and Red past in their ranks, the way to victory could be through efficiency in attack and quick transitional play. The latter in particular has recently caused the Magpies problems away from home on the European stage. Fans can also get the stylish matchday sticker for their Sound of Dreams tour pass at the Bayer 04 Fanwelt. The matchday news.

Show more
Jubel nach dem 1:0 gegen Newcastle United
U19 - 10.12.2025

2-1 against Newcastle United- U19s though to Youth League knockout phase for the first time

For the first time ever, Bayer 04 have reached the knockout phase of the UEFA Youth League. At the end of the league phase, the Leverkusen U19s secured a 2-1 home win against Newcastle United on Wednesday, 10 December. Montrell Culbreath scored before half-time and Ferdinand Pohl doubled the lead after the restart in the clash with the English side. The UCL youth competition continues at the beginning of February with the Round of 32, which will be played away from home without a second leg.

Show more
LIVE ab 13.50 Uhr | Bayer 04 - Newcastle United | UEFA Youth League
Werkself-TV - 10.12.2025

LIVE from 13:50 CET | Bayer 04 vs Newcastle United | UEFA Youth League

The Bayer 04 U19s today, Wednesday 10 December (kick-off: 14:00 CET), host Newcastle United on the sixth and final matchday in the league phase of the UEFA Youth League. For coach Kevin Brok's team, the game against the English side is about securing a place in the next stage of the competition and a historic first appearance in the knockout phase. Werkself TV will broadcast the match live and free of charge from the Ulrich Haberland Stadium from 13:50 CET...

Show more
Die PK mit Hjulmand und Quansah vor dem UCL-Heimspiel gegen Newcastle | 6. Spieltag UCL
Werkself-TV - 09.12.2025

Hjulmand ahead of #B04NEW: ‘Take the next big step’

Will Bayer 04 emulate their away wins at Benfica and Manchester City? Newcastle United are the visitors at a sold-out BayArena on Wednesday, 10 December (kick-off: 21:00 CET/live on Werkself Radio) to round off the UEFA Champions League games for the year. Coach Kasper Hjulmand spoke in advance about the momentum in Europe's premier club competition and gave an encouraging personnel update. Jarell Quansah also spoke about his experiences playing against Nick Woltemade and his wish for the Bayer 04 fans.

Show more