The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.
Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and quicker to produce additional pages.
The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.
In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red.
There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.
Bayer 04 welcomed 14 media representatives from Africa on Friday, 1 December. The trip for journalists from the likes of Burkina Faso, Senegal, Mozambique, Togo, Nigeria, South Africa, Ghana and Togo was organised by the Deutsche Fußball Liga (DFL) with the goal of establishing and promoting Africa as a new target market for the Bundesliga.Show more
Bayer 04 has modernised its media working area in the stands at the BayArena and equipped it with new, multifunctional monitors. The 50 screens will be used for the first time for the fixture against Borussia Dortmund on Matchday 13 in the Bundesliga next Sunday, 3 December (kick-off: 17:30 CET) and offer the media representatives working at the BayArena on matchday numerous possibilities.Show more
Bayer 04 have little time to recover from their 2-0 win away at Häcken in the UEFA Europe League, ensuring progress to the round of 16, before their next challenge up against Borussia Dortmund in the Bundesliga on Sunday (17:30 CET). At his pre-match press conference on Friday morning, head coach Xabi Alonso spoke about BVB and gave a warning about not losing focus.Show more
Spirits are high at Borussia Dortmund following their impressive display and result away at AC Milan in the UEFA Champions League on Tuesday. On Sunday (17:30 CET), they want to keep an impressive week going with another scalp in Leverkusen. Here’s the lowdown on our next opponents.Show more