The independent Annual Multimedia Award is one of the most important and long-standing digital competitions in Germany, Austria and Switzerland and, since 1996, an expert panel selected each year presents awards to outstanding multimedia projects. The accompanying yearbook is considered to be an exemplary collection and provides a shop window in the industry for the state-of-the-art, trends and developments in digital brand communication and design. Bayer 04 join an illustrious collection of other Silver Award winners for websites including those of Audi, Otto and Kästle Ski.
Bayer 04's excellent new website was launched for the start of the season 2017/18. Two aspects are of prime importance in the design: Clarity and simplified navigation – as nothing is more annoying than having to keep on clicking to reach the desired content. The design of the website is therefore based on a somewhat adaptive form of the so-called Atomic Design. It structures the individual pages (hubs) in vertical sections and elements. In turn, that enables the flexible use of function areas in the background. That makes it easier and quicker to produce additional pages.
The hamburger button in the header that contains all the relevant pages also provides greater clarity. The Bayer 04 site looks tidier and provides sufficient room for the most important things from our perspective: large photos, full screen image slider and lightbox galleries. Attractive statistics and tables. Animated news elements.
In contrast to current design trends of many websites, that have a rather more neutral and almost indistinguishable look, the Bayer 04 website consciously uses graphic elements such as bands, lines, typeface and colour fields from our corporate design. That produces a consistent and clearly identifiable look in Black and Red.
There is also huge pleasure for the Silver Award at the Düsseldorf agency Staygolden That was responsible for the development and design of the graphic user interface.
They had their hands full in the VAR centre in Cologne: eight goals were scored at the MEWA Arena on Saturday afternoon, but only four of them were allowed in the end as the Werkself and 1. FSV Mainz 05 closed the season with a 2-2 draw. It means Bayer 04 end the 2024/25 campaign as runners-up with 69 points, representing the fourth-best season in the club's history. What's more, the Werkself are now unbeaten away from home in two whole Bundesliga seasons, with their last away defeat coming exactly two years ago on Matchday 34 of the 2022/23 season at VfL Bochum. The Black-and-Reds can continue the record run next season - albeit without Alonso and Tah. Read what else the eventful final game for the head coach and the defensive leader had to offer in the Werkself Review.
Show moreWerkself-TV shows the highlights of Bayer 04's 2-2 draw at Mainz 05 on the 34th matchday of the Bundesliga 2024/25...
Show moreBayer 04’s final game of the 2024/25 Bundesliga season saw VAR drama and produced a new record for away results with a 2-2 draw in Mainz. The hosts had several goals ruled out before Paul Nebel put them ahead. Patrik Schick’s brace then turned things around in the second half before Jonathan Burkardt’s penalty levelled the game again. It means Leverkusen have now gone 34 away games without defeat in the Bundesliga, which no team has ever done before.
Show moreThe Werkself bring down the curtain on their 2024/25 Bundesliga campaign with a game away at Mainz on Saturday (kick-off: 3.30pm CEST). Here’s all you need to know ahead of the Matchday 34 meeting at the MEWA Arena.
Show moreXabi Alonso is leaving Leverkusen at the end of the season. In his final interview as Werkself coach, he talks about his two-and-a-half years at the helm, the greatest moments of his historic tenure and his appreciation of the connection with the fans and players throughout their remarkable progress together.
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