Back
15.12.2022Business

New wupsi tour coach for Bayer 04

Bayer 04 has a new team bus. As part of the wupsi tour coach fleet, this bus will, in future, be available to regular wupsi passengers as well as the Werkself plus the Bundesliga Women's team and youth teams. The new coach in Bayer 04 livery was presented by Marc Kretkowski, CEO of wupsi GmbH, and Markus Breglec (Chief Marketing & Innovation Officer at Bayer 04).
crop_20221208_FS_WupsiBus_48347.jpg

"The new tour bus is another key part of our successful partnership with wupsi GmbH. It not only gives us flexibility in travel arrangements for our teams but also represents Bayer 04 on the streets of Leverkusen, North Rhine Westphalia and the whole of Germany," said Markus Breglec. Wupsi CEO Marc Kretkowski added: "Bayer 04 is a flagship for the city of Leverkusen. We are happy to have been able to complete another special project with our long-term partner and introduce a tour coach in Bayer 04 livery to our wupsi fleet."

crop_20221209_B04_Abflug_Glasgow_58903.jpg

partnership extension

The partnership has been extended to the end of the season in tandem with the presentation. As a partner in the Business Club at Bayer 04, wupsi GmbH is shown on an LED screen in the stands on matchdays at the BayArena.

Related News

Women: TV-highlights of 2-1 at TSG Hoffenheim | 3rd matchday
Werkself-TV - 04.09.2026

Women: TV-highlights of 2-1 at TSG Hoffenheim

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.

Show more
„Im Herzen feierst du mit!“-Bereich in der BayArena
Fans - 04.09.2026

‘Celebrating in our Hearts!’: A permanent memorial space at the BayArena

Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.

Show more
DXC Technology als AI Integration Partner
Business - 04.09.2026

Bayer 04 partners with DXC Technology for AI integration

Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.

Show more
Premium-Partner DRIVIO
Business - 03.09.2026

New premium partner for Bayer 04: DRIVIO keeps Werkself on the road

Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.

Show more
Diaby und Co.
Bayer 04 - 02.09.2026

Diaby and Doué get to work in open training session

“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.

Show more