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26.01.2023Business

New LED sponsors panel for Bayer 04 press conferences

Bayer 04, in cooperation with Sponsor Innlights Displaysolutions, have installed a new digital sponsors panel at the BayArena. The LED wall was unveiled at yesterday's press conference after the 2-0 home win against VfL Bochum.
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Displaysolutions from Wuppertal specialises with its LED products in solutions for big sports venues. The new digital solution of the LED sponsors wall immediately enables Bayer 04 to play dynamic and updatable graphic image content and live images as well as pre-produced videos. With an aspect ratio of 4 to 1 it is also possible to show two videos next to each other at any time. As usual, the sponsors can be allocated as required across the whole width. The wall has an overall width of 6 metres with a height of 1.5 metres. That provides a state-of-the-art background.

Markus Breglec, Chief Marketing and Innovation Officer: "With the acquisition of the digital press wall here at Bayer 04 we are taking another important and essential step in the area of future development and digitalisation of our BayArena together with our partners Innlights. The new LED wall makes it possible to play both partner as well as club content with the maximum flexibility and sustainability. We are proud of this transformation and we look forward to optimum use in our future press conferences and other media events."

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