Displaysolutions from Wuppertal specialises with its LED products in solutions for big sports venues. The new digital solution of the LED sponsors wall immediately enables Bayer 04 to play dynamic and updatable graphic image content and live images as well as pre-produced videos. With an aspect ratio of 4 to 1 it is also possible to show two videos next to each other at any time. As usual, the sponsors can be allocated as required across the whole width. The wall has an overall width of 6 metres with a height of 1.5 metres. That provides a state-of-the-art background.
Markus Breglec, Chief Marketing and Innovation Officer: "With the acquisition of the digital press wall here at Bayer 04 we are taking another important and essential step in the area of future development and digitalisation of our BayArena together with our partners Innlights. The new LED wall makes it possible to play both partner as well as club content with the maximum flexibility and sustainability. We are proud of this transformation and we look forward to optimum use in our future press conferences and other media events."
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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