Displaysolutions from Wuppertal specialises with its LED products in solutions for big sports venues. The new digital solution of the LED sponsors wall immediately enables Bayer 04 to play dynamic and updatable graphic image content and live images as well as pre-produced videos. With an aspect ratio of 4 to 1 it is also possible to show two videos next to each other at any time. As usual, the sponsors can be allocated as required across the whole width. The wall has an overall width of 6 metres with a height of 1.5 metres. That provides a state-of-the-art background.
Markus Breglec, Chief Marketing and Innovation Officer: "With the acquisition of the digital press wall here at Bayer 04 we are taking another important and essential step in the area of future development and digitalisation of our BayArena together with our partners Innlights. The new LED wall makes it possible to play both partner as well as club content with the maximum flexibility and sustainability. We are proud of this transformation and we look forward to optimum use in our future press conferences and other media events."
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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