In an in-depth interview, CEO Fernando Carro and new sporting managing director Simon Rolfes talk in detail about their partnership for the first time and reveal which of their opposite number’s characteristics they would like to have. The duo also describe their targets with the Werkself, recall the start of their working together and even make a brave bet in the end.
In the 160 pages, head coach Gerardo Seoane and midfielder Kerem Demirbay also discuss the new season and their particular aims. The Werkself squad is presented in detail, lovers of statistics can discover historic data on Bayer 04 in the Bundesliga, the DFB Cup as well as competitions on the European stage. Fans can also find out about the Champions League, the Youth League and the Veterans team plus the Bayer 04 eSports squad. Thomas Eichin explains the role of the Mexico tour in the strategy of internationalisation and professionalisation of the Women’s section. The almanac also has a detailed service section.
Moreover: The ‘normal’ Werkself magazine is also part of the service package and it appears four times per year – there is also an additional special edition this season for the start of the Champions League campaign.
You can also browse all previous editions of the Werkself magazines since the first in the 2015/16 season.
Bayer 04 welcomed 14 media representatives from Africa on Friday, 1 December. The trip for journalists from the likes of Burkina Faso, Senegal, Mozambique, Togo, Nigeria, South Africa, Ghana and Togo was organised by the Deutsche Fußball Liga (DFL) with the goal of establishing and promoting Africa as a new target market for the Bundesliga.Show more
Bayer 04 has modernised its media working area in the stands at the BayArena and equipped it with new, multifunctional monitors. The 50 screens will be used for the first time for the fixture against Borussia Dortmund on Matchday 13 in the Bundesliga next Sunday, 3 December (kick-off: 17:30 CET) and offer the media representatives working at the BayArena on matchday numerous possibilities.Show more
Bayer 04 have little time to recover from their 2-0 win away at Häcken in the UEFA Europe League, ensuring progress to the round of 16, before their next challenge up against Borussia Dortmund in the Bundesliga on Sunday (17:30 CET). At his pre-match press conference on Friday morning, head coach Xabi Alonso spoke about BVB and gave a warning about not losing focus.Show more
Spirits are high at Borussia Dortmund following their impressive display and result away at AC Milan in the UEFA Champions League on Tuesday. On Sunday (17:30 CET), they want to keep an impressive week going with another scalp in Leverkusen. Here’s the lowdown on our next opponents.Show more