
Who are 'goolkids'?
The goolkids Society from Bamberg - Stefan Kießling's hometown - functions as a network between children, clubs, schools, associations and sponsors to provide a bridge between people in need and people offering support. The aim is to integrate socially disadvantaged teenagers regardless of background by providing integration through sport.
Stefan Kießling, a goolkids ambassador, said of his commitment: "When it's about kids you can always help – 365 days a year."
Collection point project
Amongst a range of different projects there are collection points: Parents and children can help by taking sports kit (shirts, shorts, boots, training kits), that they have grown out of, to local collection points. Thanks to these donations socially disadvantaged teenagers can join in with a goolkids sports event or at a club and make contacts. If any sports kit is left over it will be collected centrally and given away to youngsters in need and excess funds will be donated to poor countries.
Do you want to donate sports kit? You can hand in your kit at the following locations: The collection points are available from Monday 11 September to 29 September 2017 at the Kurtekotten Academy, the Service Centre East at the BayArena on Bismarckstraße as well as at the Fan House on Breidenbachstraße and the Fan Container (on matchdays).


Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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