Season launch event: Loyalty scarves and a new beer garden

There is something special in store for the most loyal of loyal Werkself fans at Saturday’s season launch at the BayArena: The 2,500 season card holders, who watched all the competitive games at the BayArena last term, in a for a special surprise. As a thank you, Bayer 04 are giving those fans a personalised ‘loyalty scarf’ available at a stall on the piazza by the West Stand (next to the police station). CEO Michael Schade, right back Danny da Costa and fan liaison officer Rüdiger Vollborn will call in there at 13.45 CET on Saturday afternoon to join Bayer 04 staff in handing out scarves to the most loyal fans.

“We have identified the 2,500 or so fans who we want to give this gift to reward their loyalty,” explained Meinolf Sprink, fan and community director at Bayer 04. Those Werkself season ticket holders, who were at all of the home games at the BayArena last term but are unable to be at the stadium on Saturday due to holidays or other reasons, will be able to collect their loyalty scarf at the first Bundesliga home game against Hamburg SV on 10 September.

Lots of highlights and attractions

In addition to the sporting highlight of the friendly against Real Sociedad (14.30 CET), the mega autograph session (17.00 CET) or interviews with Michael Schade and Rudi Völler (at half-time in the Sociedad game) or Roger Schmidt (16.20 CET) plus the numerous fun activities on the concourse, there is another good reason to get to the BayArena on Saturday from 12.30 CET: The new Benedictine beer garden will be opened in the north west area of the stadium by E block.

New beer garden worth a visit

In future, the beer garden will be open on home matchdays two hours before kick-off providing fans with a special range of food and drinks. In addition to tasty specialities such as Fleischkäse meatloaf or spit roasts there will refreshing wheat beers on offer from Bayer 04 partner Bitburger. Around 200 seats will be available for people to meet up to discuss the game. And not only before matches but also at half-time and up to two hours after the final whistle. A DJ will also be on hand to spin the discs in the beer and fulfil requests from music lovers where possible.