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25.07.2016Bayer 04

Season launch at BayArena on 13 August

Bayer 04 kick off the new campaign on Saturday 13 August at 12.30 with the season launch event at the BayArena.
© Bayer 04 Leverkusen Fussball GmbH

This will be the first official Werkself launch at the home ground in nine years – this year it includes the final pre-season friendly against top opposition.

Spanish top-flight club Real Sociedad are the opponent's in a 14.30 kick-off. The club finished ninth in the Primers Liga last term and they played Bayer 04 in the group stage of the 2013/14 Champions League campaign. This match will be the final run-out for Roger Schmidt's team ahead of the DFB Cup Round One tie at fifth-tier SC Hauenstein the following weekend.

In addition to the match, there will plenty to excite and entertain the Werkself faithful in and around the BayArena. During half-time the Bayer 04 CEO Michael Schade and sporting director Rudi Völler will take part in a Q&A session on the new season. One highlight is the presentation of the new Bundesliga squad including the introduction of the players. After the game there will be a big autograph session. This will be held inside the ground with access via the F1 entrance at 17.09 CET.

Looking forward to 80 million

Musical entertainment is provided by the current chart hit in Germany Max Giesinger who will perform his hit '80 million' on the concourse at the BayArena and there are also plenty of activities and fun for young and old alike.

Running order:

12.30 :BayArena opens

13.30 :Löwenclub match

14.00 :Max Giesinger sings

14.30 :Bayer 04 v Real Sociedad

Hi entertainment:

Q&A with Michael Schade and Rudi Völler

Radio Leverkusen ‘home anthem’

Fan game on the pitch

16.20 :Interview with Roger Schmidt

16.30 :'HanderCover' band on North Concourse

17.00 :Autograph session

© Bayer 04 Leverkusen Fussball GmbH

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