Back
23.02.2021Bayer 04

News in brief: 20 years of shirt advertising – Bayer Cross makes way for chameleon

The Werkself wore advertising on their shirts for the first time 20 years ago today, Leon Bailey as ‘Star of the Bundesliga’ on Sky, a campaign group has developed a plan for the return of spectators, plus more Black and Red subjects in Tuesday’s news in brief.
Andreas_Thom_imago_1991_1992_23856590h.jpg

'Talcid' first shirt advertising

The Bayer Cross was first on the Werkself shirt in 1936 but as the group logo was already in the club logo, Bayer AG decided in 1990 to advertise their own products from the start of the New Year. The management swapped the the Bayer Cross for a colourful chameleon and the wording ‘Talcid’ and the heartburn treatment was advertised for five years. The Werkself played in the kit with advertising for the first time exactly 20 years ago on 23 February 1991 in a home game against Bayern Munich (final score 1-2).

That was followed by the Bayer products Alka Seltzer (1995-1997) and Aspirin (1997-2000). In 2000/01 Bayer 04 were the last German professional club to have an external sponsor on their shirt: RWE (2000-2007), TelDaFax (2007-2011), Sunpower (2011-2013), LG (2013-2016) and Barmenia (since 2016).

 

B04_Mannschaft_1990_1991imago25545128h.jpg

Leon Bailey on ‘Stars of the Bundesliga’

Following on from last month’s Sky TV programme ‘Stars of the Bundesliga’ featuring Lucas Alario, now it’s the turn of another Werkself player: Leon Bailey will be the focus of the 30-minute broadcast. The programme will go out on Thursday 25 February from 21.00 to 21.30 CET on Sport Bundesliga 1 and will then be available online to subscribers at sport.sky.de.

Three-stage plan for return of spectators

A joint campaign from the worlds of sport, culture and science has published a study in Berlin on the return of spectators at big events. 20 scientists from a range of disciplines, with the support of 40 cultural and sporting institutions have drawn up a three-stage plan for the gradual return of spectators. The campaign is also supported by big sports associations – including the German Football Association (DFB). The road map presents different models for indoor and outdoor events that involves a staged increase in spectators for each event. The aim of the campaign is not to put pressure on the politicians regarding the question of timing (“when”) but instead showing which measures can be successful (“how”).

Happy Birthday x 2

Two former Bayer 04 players celebrate their birthdays on this Tuesday. Benjamin Henrichs (2004-2018 at Bayer 04) was born 24 years ago. The homegrown Leverkusen talent is currently on loan at RB Leipzig from AS Monaco and he is now playing alongside former Werkself player Kevin Kampl. Congratulations go in the direction of Saxony. Birthday greetings also go to Croatia. Kyriakos ‘Papa’ Papadopoulos (2014-17 including loans at Bayer 04) is currently at NK Lokomotiva Zagreb in the Croatian first division. He is now 29 years old. Many happy returns.

Ramelow’s debut

Carsten Ramelow started his success story under the Bayer Cross 25 years ago today: He made his debut in a Werkself shirt in the bundesliga home game against Borussia Mönchengladbach on 23 February 1996. The winter signing played the full 90 minutes in a match that ended in a goalless draw. That was followed by 436 more appearances for the Werkself. After hanging up his boots, he was the second Bayer 04 player after Ulf Kirsten to be named an honorary captain.

Goal of the Month for February 2008: Manuel Friedrich

This Tuesday is the anniversary of another Black and Red historical event: Manuel Friedrich scored the only goal of the game on 85 minutes with a long-range effort against Schalke 04 on 23 February. The strike from the defender was long and unforgiving for the then Schalke keeper Manuel Neuer as it flew into the top corner – a sheer delight. That impressive shot was voted Goal of the Month in February 2008 by viewers of the Sportschau programme.

Related News

eSports-Trikot
eSports - 07.08.2026

#B04eSports: The eSports jersey for the 2026/27 season

Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.

Show more
Paulo Sergio mit Carles Martínez
Bayer 04 - 07.08.2026

‘Excellent prospects’ for the new season in Leverkusen and Brazil: Interview with club legend Paulo Sergio

Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.

Show more
crop_20260806_JS_Trainngslager_Tag5_3197.jpg
Bayer 04 - 06.08.2026

Day 5 blog: Team event and football tennis| Training camp in the Weimarer Land

A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.

Show more
Trainingsarbeit im Trainingslager im Weimarer Land
Bayer 04 - 05.08.2026

Day 4 blog: Gutiérrez on the pitch – Belocian faces media | Training camp in the Weimarer Land region

A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day four (Wednesday 5 August) is all about training. The day begins with a gruelling open training session – new signing Miguel Gutiérrez also takes part. A second session follows in the afternoon, this time behind closed doors.

Show more
„Fans sollen spüren, dass wir immer alles geben“: Carles Martínez und Pol García im großen Doppel-Interview
Werkself-TV - 05.08.2026

‘Fans should feel we always give our all’: Joint interview with Carles Martínez and Pol García

At the training camp in the Weimarer Land region, Bayer 04 head coach Carles Martínez and his long-standing assistant Pol García talk about their first few weeks with the Werkself, their expectations of their own work, the coaching staff and the squad, as well as the style of football they want the team to play. They emphasise the importance of a winning mentality within the team, comment on cultural and personal differences in the world of football, and outline their goals for the coming season...

Show more