Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Ezequiel Fernández und Ibrahim Maza gehen beherzt rein
Bundesliga - 13.09.2026

Werkself review: ‘We played better than the result suggests’

30 shots on goal, 14 corners, 63 per cent possession: Bayer 04 clearly had the upper hand in their clash with league leaders FC Augsburg, but squandered the chance of a second win in three games due to a few minutes after the restart, “when we stopped playing football”, as managing director sport Simon Rolfes said after the game. The Werkself review of the 2–2 draw at FC Augsburg.

Show more
Stimmen mit Tapsoba und Kofane | Bundesliga, 3. Spieltag
Werkself-TV - 12.09.2026

Kofane: 'We kept pushing but it was not enough to win'

After the 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season, Edmond Tapsoba and Christian Kofane spoke to Werkself-TV...

Show more
Werkself secure late point in Augsburg | 3rd matchday
Werkself-TV - 12.09.2026

TV highlights of 2-2 draw at FC Augsburg

Werkself TV shows the highlights of Bayer 04's 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season...

Show more
Ezequiel Fernández in Augsburg
Bundesliga - 12.09.2026

2-2 at Augsburg – Werkself secure late point

Bayer 04 earned a 2-2 draw at FC Augsburg on Bundesliga Matchday 3 with a late equaliser. The Werkself led at half-time through Christian Kofane's strike but the hosts, who went in the game as league leaders, turned it around with a quickfire double from Michael Gregoritsch after the break. The Black-and-Reds didn't give up, though, and salvaged a point thanks to substitute Patrik Schick's flick in the 89th minute.

Show more
20241214_JS1_4760.jpg
Bundesliga - 12.09.2026

Matchday news: Continue improving form against Augsburg record starters

After the first win of the season against 1. FC Union Berlin (4-0) last weekend, the Werkself are aiming to collect another three points at FC Augsburg on Saturday 12 September (kick-off 15:30 CEST). The hosts, meanwhile, are enjoying their best-ever start to a Bundesliga campaign and go into Matchday 3 top of the table for the first time. The Matchday News.

Show more