Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Fan-Talk mit Carro und Rolfes
Fans - 02.08.2026

Fans meeting with Carro and Rolfes: ‘Seeing you happy motivates us’

This fan meeting got off to a rather unexpected start. On Sunday afternoon, the Bayer 04 managing directors had just welcomed the fans present at the team hotel for the traditional get-together at the training camp when Fernando Carro’s phone rang. The CEO, glancing towards managing director sport Simon Rolfes with a smile, said: “We’ll just have to answer that quickly.” When asked by the fans what the call was actually about, the pair left it open with a wink. Instead, Carro and Rolfes then spent over an hour happily answering the fans’ many other questions.

Show more
Kerim Alajbegovic
Bayer 04 - 02.08.2026

Bayer 04 transfer Kerim Alajbegovic to Juventus

Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.

Show more
Werkself bezieht Quartier im Weimarer Land
Bayer 04 - 01.08.2026

Start of preseason training camp: Werkself arrive in Weimarer Land

A warm welcome to the Weimarer Land, Bayer 04! The Werkself moved into their accommodation for this year’s training camp on Saturday evening. In Blankenhain, Thuringia, head coach Carles Martínez’s team have a programme of gruelling training sessions – several of which will be open to fans – and team-building activities lined up for the next six days. We’ll be following the Werkself up close and providing you with exclusive insights, quotes, photos and videos from the training camp.

Show more
Lobke Loonen trifft zum 1:0
Women - 01.08.2026

Home kit debut: Women’s team win friendly against Genk

With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.

Show more
Werkself wins friendly against Rot-Weiss Essen 3-0 | Friendly
Werkself-TV - 01.08.2026

TV highlights of 3-0 win in friendly against Rot-Weiss Essen

Werkself TV shows the highlights of the 3-0 victory in the friendly match against Rot-Weiss Essen...

Show more