Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Jeremiah Mensah
Bayer 04 - 12.08.2026

Bayer 04 loan Jeremiah Mensah to Dutch club

Bayer 04 Leverkusen have loaned U19 midfielder Jeremiah Mensah to Dutch second-tier side Roda JC Kerkrade for one year. The 18-year-old Germany youth international has a long-term contract at the club to 2031.

Show more
LIVE ab 20.35 Uhr | Nottingham Forest - Bayer 04 | Testspiel
Werkself-TV - 12.08.2026

LIVE from 8.35 p.m. | Nottingham Forest – Bayer 04 | Test game

Bayer 04 kick off the final phase of their 2026/27 pre-season preparations with a friendly against Premier League club Nottingham Forest. Head coach Carles Martínez’s team will take to the pitch at the City Ground today, Wednesday 12 August (kick-off: 8.45 pm/7.45 pm local time). Werkself-TV will broadcast the match live and in full exclusively for Bayer 04 members via livestream from 8.35 pm...

Facundo Medina
Bayer 04 - 11.08.2026

World Cup finalist from Maradona’s neighbourhood: Profile of new signing Facundo Medina

Villa Fiorito, River Plate, Ligue 1, the World Cup final and now Bayer 04: Facundo Medina’s life story so far has been shaped by special places, clubs, matches and names. One of them is Diego Maradona, who, like Medina, hailed from the south of Buenos Aires. Another is Exequiel Palacios, his former team-mate at River Plate, who was raving about Bayer 04 to him as recently as the World Cup in North America. Medina has now taken the plunge into the Bundesliga and, as an Argentine World Cup runner-up, has joined Bayer 04 from Olympique de Marseille this week. It is set to be the next successful chapter in his career. Leverkusen’s new number 2 brings with him a South American mentality and passion, a wealth of experience from many years in Ligue 1, and a fascinating story to the Rhineland – and to a club where the 1.84-metre-tall left-footed player will be reunited with Palacios and several other familiar faces.

Show more
¡Bienvenido a Leverkusen, Facundo Medina! | Erstes Interview
Werkself-TV - 11.08.2026

Welcome to Leverkusen, Facundo Medina! | First interview 🎤💯

Shortly after signing his contract with Bayer 04, new signing Facundo Medina spoke to Werkself.tv about his first impressions of the club, his expectations and his conversations with his Argentine compatriot Exequiel Palacios. The defender also reveals what the fans can look forward to. Welcome to Leverkusen, Facu!

Show more
Exequiel Palacios im Training
Bayer 04 - 11.08.2026

Ahead of friendlies in England: Palacios and Quansah back in training

Welcome back! On Tuesday morning, 11 August, Jarell Quansah and Exequiel Palacios – the last of the Werkself’s World Cup participants – returned to training. The two medallists and their team-mates are set to play their final two pre-season friendlies in England this week before the start of competitive fixtures.

Show more