Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

crop_20260803_JS_Trainingslager_Tag2_2435.jpg
Bayer 04 - 03.08.2026

Day 2 blog: Intense work on the pitch – fan meet-up at the Schloss | Training camp in the Weimarer Land region

The Werkself training camp in the Weimarer Land all in one place: in our daily blog, you’ll find all the insights and updates from the day. The programme for day two (Monday, 3 August) centres on two training sessions – one in the morning (open to the public) and one in the early evening (behind closed doors) – at the nearby training grounds. In the afternoon, fans can look forward to a big fan meet-up with club legend Paulo Sergio at Schloss Blankenhain.

Show more
Abdoulaye Faye
Bayer 04 - 03.08.2026

Bayer 04 extend Abdoulaye Faye contract – loan move to Celta Vigo

Bayer 04 Leverkusen have extended Abdoulaye Faye’s contract by a further year to 30 June 2031. During the 2026/27 season, the talented defender will play for Celta Vigo on loan without an option to buy. The 21-year-old Senegalese is set to feature in La Liga and the UEFA Europa League with last season’s sixth-placed side in Spain.

Show more
crop_20260802_JS_Trainingslager_Tag1_1698.jpg
Bayer 04 - 02.08.2026

Day 1 blog: Barista course and golf to relax before work | Training camp in Weimarer Land

The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. The programme on day one (Sunday 2 August) includes a media round with managing director sport Simon Rolfes, free time for the team after the friendly against Rot-Weiss Essen and before an intensive week of training begins, as well as a coffee get-together where CEO Fernando Carro and Rolfes met around 100 fans in the afternoon.

Show more
Kerim Alajbegovic
Bayer 04 - 02.08.2026

Bayer 04 transfer Kerim Alajbegovic to Juventus

Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.

Show more
Werkself bezieht Quartier im Weimarer Land
Bayer 04 - 01.08.2026

Start of preseason training camp: Werkself arrive in Weimarer Land

A warm welcome to the Weimarer Land, Bayer 04! The Werkself moved into their accommodation for this year’s training camp on Saturday evening. In Blankenhain, Thuringia, head coach Carles Martínez’s team have a programme of gruelling training sessions – several of which will be open to fans – and team-building activities lined up for the next six days. We’ll be following the Werkself up close and providing you with exclusive insights, quotes, photos and videos from the training camp.

Show more