Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Werkself seals playoff spot against Villarreal | 8th matchday UCL
Werkself-TV - 28.01.2026

TV highlights of the 3-0 win against Villarreal

Werkself TV shows highlights of the 3-0 win against FC Villarreal on matchday 8 in the UEFA Champions League 2025/26 league phase...

Show more
Werkself beim Torjubel
Champions League - 28.01.2026

Werkself seal play-off spot with 3-0 win against Villarreal

The Champions League journey continues! On the eighth and final matchday of the league phase of the UEFA Champions League 2025/26, Bayer 04 secured their place in the play-offs with a commanding 3-0 win over Villarreal. Malik Tillman put in a mature and combative performance for Leverkusen, scoring a brace (12', 35') to make it 2-0 at the break, while Alejandro Grimaldo (57') and plenty of control of the game did the rest in the second half. The draw for the Werkself's next UCL opponents will take place on Friday 30 January at 12:00 CET.

Show more
Sean und Marc Landwehr
eSports - 28.01.2026

#B04eSports: Leverkusen advance to offline round in fourth showdown

The Leverkusen eSports team played the remaining three of the six matches in the online preliminary round of the fourth showdown in the VBL Club Championship 2025/26. RB Leipzig and SC Freiburg were among the teams with the highest goal threat, including two World Cup participants in their ranks. Although the #B04eSports players were defeated in the matches overall, nine points from the first three games last week were enough for Leverkusen to advance to the offline round in Berlin on 2 February.

Show more
Die PK mit Vázquez und Hjulmand vor dem UCL-Heimspiel gegen Villarreal | 8. Spieltag UCL
Werkself-TV - 27.01.2026

Hjulmand ahead of #B04VIL: ‘Play to win, that's our mentality’

A decisive showdown awaits: The Werkself are aiming to progress to the play-off round of the 2025/26 UEFA Champions League with a home win against Villarreal CF on the eighth and final matchday of the league phase. Ahead of the match on Wednesday, 28 January (kick-off: 21:00 CET), coach Kasper Hjulmand spoke about the importance of the game, the possible return of Edmond Tapsoba and a statement from new signing Jonas Omlin in an exclusive interview with Werkself TV. Lucas Vázquez, for his part, spoke about his role on and off the pitch as well as tomorrow’s opponents, who he often faced in Spain with Real Madrid.

Show more