Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Ulrich-Haberland-Stadion
Women - 17.07.2026

Price freeze: Get your Women’s season ticket for the 2026/27 season now

Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.

Show more
Afonso Moreira
Bayer 04 - 17.07.2026

Moreira: Bayer 04 ‘a good place to grow as a player and as a person’

A new team, a new environment, a new challenge—and yet one thing remains the same for Afonso Moreira: his attitude. Total dedication, discipline, and the drive to improve every day have defined the Portuguese player since his early days at Sporting CP. “Even back then, I realized I had to work hard to achieve my goals,” said the 21-year-old. His parents also instilled those values in him from a young age. Values that have driven him ever since, accompanied him to France when he signed for Lyon, and now also form the foundation for his new chapter at Bayer 04. At a media session, the lightning-fast winger spoke about his values, as well as his new teammates, the new coach, and his targets at the club.

Show more
Manfred Manglitz
Bayer 04 - 16.07.2026

Bayer 04 mourn the loss of Manfred Manglitz

Former Bundesliga and Germany keeper Manfred Manglitz, who was promoted to the Oberliga West with Bayer 04 in 1962, passed away on Monday at the age of 86.

Show more
Frauen-Bundesliga-Spielplan 2026/27
Women - 16.07.2026

Women’s Bundesliga: Season opener in Leipzig, season finale against Mainz

The Werkself fixture list for the 2026/27 season in the Google Pixel Women’s Bundesliga has been finalised. To kick off the season, coach Roberto Pätzold’s team travel to RB Leipzig between 21 and 24 August. The fixtures were announced by the German Football Association (DFB) on Thursday morning. The season will conclude with a home match on 23 May 2027 against newly promoted side Mainz 05.

Show more