"Kumho Tyre has been a global player in tyre production for many years and, with their ambitious targets, perfectly suited to an internationally ambitious club like Bayer 04. We are very much looking forward to this exciting and multifaceted partnership," said Fernando Carro, chairman of the board at Bayer 04 Leverkusen, who at this point would like to thank the Werkself marketing partner Lagardère Sports for their support in bringing about this business.
Jun Ro Song (pictured left), managing director of Kumho Tyre Europe GmbH, explained the reasons for the link-up: "We are happy to enter this new partnership with Bayer 04 Leverkusen as the club stands for reliability, ambition and international prestige. Those are decisive criteria for our partnerships in sport. Following our sponsorship of Tottenham Hotspur in the English Premier League, we are now happy to have found another top European club in Bayer 04 Leverkusen. We hope to significantly increase our brand recognition with the help of this partnership."
As an official Premium Partner, Kumho Tyres will have a comprehensive presence on the digital hoardings along the whole side of the pitch over the course of their two-year contract. In addition, two Kumho branded 3D-cam carpets will be visible at the BayArena in the TV-relevant area, and from the new season the digital scoreboard will also bear the Kumho Tyre logo. The sponsorship package also includes premium hospitality allocations and a comprehensive, international incorporation into club media activities (website, social media etc).
Info on Kumho Tyre:
The Kumho Tyre Company with its headquarters in Seoul was founded in 1960 and is now one of the leading tyre manufacturers worldwide with 60 million tyres sold and an annual turnover of over €2 billion. Over 10,000 employees worldwide develop, produce and sell Kumho tyres for cars, vans and trucks. As a global player, Kumho has production facilities in Korea, Vietnam, China and the USA. In addition, Kumho has research and development centres in Korea, China, Europe and North America. In the summer of 2018 the Chinese manufacturer Doublestar Tire, one of the biggest tyre manufacturers in China, took up 45% of the shares in Kumho Tyre and is now the most important and biggest shareholder at Kumho. All tyres for the European market are developed in the European development centre in Mörfelden-Walldorf, near Frankfurt am Main.
It took exactly 60 minutes for the Werkself to take the lead through a perfectly finished counter-attack by Patrik Schick in the first leg of the 2025/26 UEFA Champions League play-off at Olympiacos. Referring to the meeting in the league phase and the initially squandered opportunities, coach Kasper Hjulmand said afterwards: "I thought: 'Oh no, déjà-vu.'" But after the opening goal, it took just 144 seconds for the Czech to spark more wild celebrations among those in black and red in the Greek cauldron, when Schick nodded in Alejandro Grimaldo's corner. Much to the delight of the Bayer 04 fans, his teammates and his coach, who had warm words for the striker in the aftermath. The Werkself Review.
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Werkself TV shows highlights of the 2-0 win at Olympiacos in the first leg of the play-offs of the UEFA Champions League 2025/26 league...
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The Werkself beat Olympiacos 2-0 in the 2025/26 UEFA Champions League play-off first leg to claim a crucial victory in the Greek capital. After a focused first-half display with a number of presentable chances, Patrik Schick crowned a textbook counter to hand the Werkself the lead on the hour (60’). The Czech rounded off his brace when he headed in from a corner just 144 seconds later. Bayer 04 maintained their lead with aplomb to achieve a good position for the return leg in Leverkusen.
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Bayer 04 and Olympiacos had only met twice before the current UEFA Champions campaign. After the encounter on Matchday 7 of this season’s league phase, the Werkself travel to face the Greek side for the second time in just four weeks for the knockout play-off first leg. The Black and Reds were dominant for large spells in mid-January but lost 2-0 after missing a number of presentable chances. The Werkself aim to do better on Wednesday night to “seize the chance for revenge,” as managing director sport Simon Rolfes put it. Here’s all you need to know ahead of the game in our matchday news.
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