"Kumho Tyre has been a global player in tyre production for many years and, with their ambitious targets, perfectly suited to an internationally ambitious club like Bayer 04. We are very much looking forward to this exciting and multifaceted partnership," said Fernando Carro, chairman of the board at Bayer 04 Leverkusen, who at this point would like to thank the Werkself marketing partner Lagardère Sports for their support in bringing about this business.
Jun Ro Song (pictured left), managing director of Kumho Tyre Europe GmbH, explained the reasons for the link-up: "We are happy to enter this new partnership with Bayer 04 Leverkusen as the club stands for reliability, ambition and international prestige. Those are decisive criteria for our partnerships in sport. Following our sponsorship of Tottenham Hotspur in the English Premier League, we are now happy to have found another top European club in Bayer 04 Leverkusen. We hope to significantly increase our brand recognition with the help of this partnership."
As an official Premium Partner, Kumho Tyres will have a comprehensive presence on the digital hoardings along the whole side of the pitch over the course of their two-year contract. In addition, two Kumho branded 3D-cam carpets will be visible at the BayArena in the TV-relevant area, and from the new season the digital scoreboard will also bear the Kumho Tyre logo. The sponsorship package also includes premium hospitality allocations and a comprehensive, international incorporation into club media activities (website, social media etc).
Info on Kumho Tyre:
The Kumho Tyre Company with its headquarters in Seoul was founded in 1960 and is now one of the leading tyre manufacturers worldwide with 60 million tyres sold and an annual turnover of over €2 billion. Over 10,000 employees worldwide develop, produce and sell Kumho tyres for cars, vans and trucks. As a global player, Kumho has production facilities in Korea, Vietnam, China and the USA. In addition, Kumho has research and development centres in Korea, China, Europe and North America. In the summer of 2018 the Chinese manufacturer Doublestar Tire, one of the biggest tyre manufacturers in China, took up 45% of the shares in Kumho Tyre and is now the most important and biggest shareholder at Kumho. All tyres for the European market are developed in the European development centre in Mörfelden-Walldorf, near Frankfurt am Main.
Bayer 04 are introducing changes to the ticket price structure for the 2026/27 season. In addition to adjusting the ticket prices, the ticket categories will also be reorganised. All season ticket holders have already been informed of the changes by e-mail. The most important information at a glance.
Show more
Ibrahim Maza joined Bayer 04 from Hertha Berlin in the summer of 2025. The youngster from Berlin developed into a difference-maker in his first season with the Werkself. Find out what makes the highly talented player tick in this very personal interview. Among other things, Maza talks about his Algerian-Vietnamese-German home, the role of his family and the importance of Islam for him both in his private life and in football...
Show more
Talking to each other instead of about each other - that was the motto of the ‘Stadiontalk’ on Monday in the BayArena. Representatives from Bayer 04 and other companies, politicians and trainees from the region came together to discuss the career prospects for young people as well as existing challenges and hurdles.
Show more
Bayer 04’s Ibrahim Maza is among the three nominees for the Bundesliga’s 2025/26 Rookie of the Season award. Fans have until 23:59 CEST on Thursday, 7 May to cast their votes in the official Bundesliga app.
Show more
Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
Show more
