9.08.2019Bayer 04

Kumho Tyre new Premium Partner and sleeve partner in DFB Cup

When the Werkself kick off the new season away to Alemannia Aachen in the DFB Cup on Saturday 10 August, the logo of a South Korean company will be on the sleeves of the Bayer 04 shirts: Kumho Tyre is now a Premium Partner and also exclusive tyre partner of Bayer 04 Leverkusen.

"Kumho Tyre has been a global player in tyre production for many years and, with their ambitious targets, perfectly suited to an internationally ambitious club like Bayer 04. We are very much looking forward to this exciting and multifaceted partnership," said Fernando Carro, chairman of the board at Bayer 04 Leverkusen, who at this point would like to thank the Werkself marketing partner Lagardère Sports for their support in bringing about this business.

Jun Ro Song (pictured left), managing director of Kumho Tyre Europe GmbH, explained the reasons for the link-up: "We are happy to enter this new partnership with Bayer 04 Leverkusen as the club stands for reliability, ambition and international prestige. Those are decisive criteria for our partnerships in sport. Following our sponsorship of Tottenham Hotspur in the English Premier League, we are now happy to have found another top European club in Bayer 04 Leverkusen. We hope to significantly increase our brand recognition with the help of this partnership."

As an official Premium Partner, Kumho Tyres will have a comprehensive presence on the digital hoardings along the whole side of the pitch over the course of their two-year contract. In addition, two Kumho branded 3D-cam carpets will be visible at the BayArena in the TV-relevant area, and from the new season the digital scoreboard will also bear the Kumho Tyre logo. The sponsorship package also includes premium hospitality allocations and a comprehensive, international incorporation into club media activities (website, social media etc).

Info on Kumho Tyre:
The Kumho Tyre Company with its headquarters in Seoul was founded in 1960 and is now one of the leading tyre manufacturers worldwide with 60 million tyres sold and an annual turnover of over €2 billion. Over 10,000 employees worldwide develop, produce and sell Kumho tyres for cars, vans and trucks. As a global player, Kumho has production facilities in Korea, Vietnam, China and the USA. In addition, Kumho has research and development centres in Korea, China, Europe and North America. In the summer of 2018 the Chinese manufacturer Doublestar Tire, one of the biggest tyre manufacturers in China, took up 45% of the shares in Kumho Tyre and is now the most important and biggest shareholder at Kumho. All tyres for the European market are developed in the European development centre in Mörfelden-Walldorf, near Frankfurt am Main.


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