"Kumho Tyre has been a global player in tyre production for many years and, with their ambitious targets, perfectly suited to an internationally ambitious club like Bayer 04. We are very much looking forward to this exciting and multifaceted partnership," said Fernando Carro, chairman of the board at Bayer 04 Leverkusen, who at this point would like to thank the Werkself marketing partner Lagardère Sports for their support in bringing about this business.
Jun Ro Song (pictured left), managing director of Kumho Tyre Europe GmbH, explained the reasons for the link-up: "We are happy to enter this new partnership with Bayer 04 Leverkusen as the club stands for reliability, ambition and international prestige. Those are decisive criteria for our partnerships in sport. Following our sponsorship of Tottenham Hotspur in the English Premier League, we are now happy to have found another top European club in Bayer 04 Leverkusen. We hope to significantly increase our brand recognition with the help of this partnership."
As an official Premium Partner, Kumho Tyres will have a comprehensive presence on the digital hoardings along the whole side of the pitch over the course of their two-year contract. In addition, two Kumho branded 3D-cam carpets will be visible at the BayArena in the TV-relevant area, and from the new season the digital scoreboard will also bear the Kumho Tyre logo. The sponsorship package also includes premium hospitality allocations and a comprehensive, international incorporation into club media activities (website, social media etc).
Info on Kumho Tyre:
The Kumho Tyre Company with its headquarters in Seoul was founded in 1960 and is now one of the leading tyre manufacturers worldwide with 60 million tyres sold and an annual turnover of over €2 billion. Over 10,000 employees worldwide develop, produce and sell Kumho tyres for cars, vans and trucks. As a global player, Kumho has production facilities in Korea, Vietnam, China and the USA. In addition, Kumho has research and development centres in Korea, China, Europe and North America. In the summer of 2018 the Chinese manufacturer Doublestar Tire, one of the biggest tyre manufacturers in China, took up 45% of the shares in Kumho Tyre and is now the most important and biggest shareholder at Kumho. All tyres for the European market are developed in the European development centre in Mörfelden-Walldorf, near Frankfurt am Main.
The Bundesliga has announced the nominees for the ‘Top Goal of the Month’ award for October. Fans of the Werkself can now vote for, amongst others, Robert Andrich’s stunning volley from the match against Mainz 05 or Moussa Diaby’s curling shot into the top corner from the same fixture. Voting, exclusively on the Bundesliga app, remains open until Sunday, 8 November (23:59 CET).
Show more
Bayer 04 host Borussia Mönchengladbach at the BayArena on matchday 12 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
Show more
Bayer 04 host Eintracht Frankfurt at the BayArena on matchday 14 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
Show more
Werkself-TV shows the highlights of Bayer 04 Women's 0-1 loss at Bayern Munich in the round of 16 of the women's DFB-Pokal 2026/27
Show more
“As far as mentality and determination are concerned, we have nothing to reproach ourselves for,” Robert Andrich said up after the first home defeat for the Werkself this term. In terms of their play, too, the Black and Reds put in a respectable performance for long stretches of this intense and physical match, outperforming VfB Stuttgart in most areas. It was only in terms of efficiency in front of goal that the Swabians had the edge over the Werkself. Head coach Carles Martínez wants to learn from this so that, in future, they can “win this sort of match too”. The Werkself review.
Show more
