The Werkself skipper will present his opposite number from Leipzig with a basket of fruit ahead of kick-off. Before that, six members of the Lions Club will hold a banner with the campaign motto '#FitvormTor' ('Fit in front of goal') as the teams come onto the pitch. Furthermore, the BayArena catering will provide a discount on the popular 'Bulgur Cup' on Saturday.
Away from the campaign matchday, Bayer 04 place great value on the subject of health and diet particular with regard to children and teenagers. In addition to the various, age-related campaigns of the 'Bayer 04 goes to school' project, the club is also committed to providing regular exercise opportunities for youngsters – whether that's every day ('Dance shoes for your kindergarten') or at home games (e.g. the Werkslöwenpass for the concourse at the BayArena). On top of that, Bayer 04 organise a range of events to make the issue of health and diet for young and old more attractive: For the youngest there are regular physical activity offers including training like the Werkself or training with the patrons (as at the end of March with Dominick Kohr and the Lion Club kids). There are also constant health-related offers for older fans such as cooking lessons, 'football fans in training' for overweight men and women or walking football sessions for the Silver Lions.
Bayer 04 have other activities planned to raise the profile of the subject of health and diet in the future.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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