The Werkself skipper will present his opposite number from Leipzig with a basket of fruit ahead of kick-off. Before that, six members of the Lions Club will hold a banner with the campaign motto '#FitvormTor' ('Fit in front of goal') as the teams come onto the pitch. Furthermore, the BayArena catering will provide a discount on the popular 'Bulgur Cup' on Saturday.
Away from the campaign matchday, Bayer 04 place great value on the subject of health and diet particular with regard to children and teenagers. In addition to the various, age-related campaigns of the 'Bayer 04 goes to school' project, the club is also committed to providing regular exercise opportunities for youngsters – whether that's every day ('Dance shoes for your kindergarten') or at home games (e.g. the Werkslöwenpass for the concourse at the BayArena). On top of that, Bayer 04 organise a range of events to make the issue of health and diet for young and old more attractive: For the youngest there are regular physical activity offers including training like the Werkself or training with the patrons (as at the end of March with Dominick Kohr and the Lion Club kids). There are also constant health-related offers for older fans such as cooking lessons, 'football fans in training' for overweight men and women or walking football sessions for the Silver Lions.
Bayer 04 have other activities planned to raise the profile of the subject of health and diet in the future.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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