
The Werkself skipper will present his opposite number from Leipzig with a basket of fruit ahead of kick-off. Before that, six members of the Lions Club will hold a banner with the campaign motto '#FitvormTor' ('Fit in front of goal') as the teams come onto the pitch. Furthermore, the BayArena catering will provide a discount on the popular 'Bulgur Cup' on Saturday.
Away from the campaign matchday, Bayer 04 place great value on the subject of health and diet particular with regard to children and teenagers. In addition to the various, age-related campaigns of the 'Bayer 04 goes to school' project, the club is also committed to providing regular exercise opportunities for youngsters – whether that's every day ('Dance shoes for your kindergarten') or at home games (e.g. the Werkslöwenpass for the concourse at the BayArena). On top of that, Bayer 04 organise a range of events to make the issue of health and diet for young and old more attractive: For the youngest there are regular physical activity offers including training like the Werkself or training with the patrons (as at the end of March with Dominick Kohr and the Lion Club kids). There are also constant health-related offers for older fans such as cooking lessons, 'football fans in training' for overweight men and women or walking football sessions for the Silver Lions.
Bayer 04 have other activities planned to raise the profile of the subject of health and diet in the future.

Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day six (Friday 7 August) is as follows: This morning, the squad completed their final training session – this time behind closed doors – here in Blankenhain, before heading back to Leverkusen after lunch. The big season launch is scheduled for tomorrow.
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Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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