"In Kerem Demirbay we have gained a technically skilled and strategic midfielder who can also score goals," said Bayer 04 sporting director Simon Rolfes. "Kerim was an absolute key player at Hoffenheim and he will be an important factor for us in meeting our targets next season," added Rolfes.
For Demirbay, who joined Hoffenheim in 2016 from Hamburg SV, the move is: "The next step after three really great years at TSG. Bayer 04 have always played attractive, attacking football," declared the 25-year-old. "That style suits me and I'm really looking forward to being part of this team."
Sporting managing director Rudi Völler underlined that Demirbay's signing is "a clear signal of our ambitions. We have big plans for next season but first we want to qualify for European competition," said Völler. "For, hopefully, three competitions we need top players like Kerem Demirbay.
Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day six (Friday 7 August) is as follows: This morning, the squad completed their final training session – this time behind closed doors – here in Blankenhain, before heading back to Leverkusen after lunch. The big season launch is scheduled for tomorrow.
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Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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