Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

Mobilitätsdienstleister wupsi
Business - 06.01.2026

Bayer 04 and transport provider wupsi expand long-standing partnership

The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.

Show more
Hjlumand und Fans
Bayer 04 - 04.01.2026

Successful start to 2026 training – Hjulmand: 'Nice to see all the fans again'

The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.

Show more
Kalendar_01_Januar_1x1_DE.jpg
Bayer 04 - 03.01.2026

Bayer 04’s new year schedule: Open training session on 4 January

After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.

Show more
Martin Terrier Tor
Bayer 04 - 02.01.2026

December Goal of the Month: Vote now for Martin Terrier!

After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.

Show more