The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).
Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.
The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.
Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04.
With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.
Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Eintracht Frankfurt on the 17th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Calling all eSports fans: On Saturday, 21 February (from 16:00 CET), the Werkself Wildcard Cup will take place at XPERION Köln (Hansaring 97, 50670 Cologne). Interested EA FC 26 amateur players will have the opportunity to win attractive prizes and a place in the VBL Open Play-offs by WOW. The play-offs are the final preliminary stage of the VBL Grand Final by WOW, the tournament for the German individual championship and, alongside the club championship (VBL CC), the most important sub-competition in the German eSports scene. Read on for information on registration.
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At its first general meeting on 5 February 2026 in Frankfurt am Main, the Frauen Bundesliga FBL e.V. made key decisions regarding the future direction of the Women’s Bundesliga. The meeting was based on the results of the negotiations with the German Football Association (DFB) over the past few weeks.
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The Bayer 04 U19s have bowed out of the UEFA Youth League following a thrilling knockout game. In the round of 32 at Villarreal, Emmanuel Chigozie Owen (11) and Ivan Massek (18) turned an early deficit into a 2-1 half-time lead. However, the Spaniards struck back in the second half to make the final score 3-2, which earned them a place in the round of 16 and brought the Werkself's European campaign to an end.
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