Back
31.07.2020Bayer 04

Bayer 04 launch away kit on new TikTok channel

Bayer 04 have come up with something very special for the launch of the new away kit for the 2020/21 season: The club is extending its social media output and is presenting the first images of the new red shirt with its striking yellow elements on the new TikTok channel.
crop_2020602_B04_Neues_Auswaertstrikot_Training_78054_16zu9.jpg

The new shirt is immediately available from the Bayer 04 fan and online shops in sizes 128 to 5 XL at the price of €77.89 (kids: €58.39).

Fans of the Werkself can now regularly access exclusive content on their favourite club in Black and Red on the platform under the handle @bayer04. This includes spectacular images from the BayArena and of Bayer 04 players as you've never seen them before.

The TikTok platform is a popular video portal and now one of the strongest growing social media platforms worldwide. "We have consciously added TikTok to our platforms to appeal to a new and young target group at home and abroad with creative content and to attract their enthusiasm for us," explained Holger Tromp, communications director at Bayer 04. The club is happy to make use of the high entertainment factor of the platform and its popularity with a very young target audience without ignoring the provision of information.

Anybody wanting to download the app can find the new channel online at www.tiktok.com/@bayer04

With the TikTok launch, Bayer 04 are now represented on all major social media platforms. In addition to Twitter, Facebook, Instagram, Snapchat, Giphy and Soundcloud plus the Chinese platforms Sina Weibo and WeChat, Bayer 04 have also been on LinkedIn since March 2020. Bayer have a total of 14 platforms providing information in four languages to around six million followers worldwide and that puts the club in the top four in the Bundesliga.

Related News

Rudi Vollborn
Bayer 04 - 01.07.2025

Rudi recounts…: Vollborn's July highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Show more
Fanwelt
Fans - 30.06.2025

Fanwelt closed on 30 June

To all Bayer 04 fans: The Fanwelt will be closed all day next Monday 30 June. This is due to preparations for the change of kit supplier from Castore to New Balance on Tuesday 1 July.

Show more
Julie Jorde
Women - 28.06.2025

Julie Jorde makes permanent move to Brøndby IF

The Norway U23 international Julie Jorde has completed the move from Bayer 04 Leverkusen to Brøndby IF. The twelve-time champions of Denmark have signed the midfielder on permanent terms after her loan move from the Bundesliga to Denmark in the winter.

Show more
Bayer 04
Bayer 04 - 28.06.2025

Not the first time at the BayArena: Profile of Abdoulaye Faye

It is almost two years since Bayer 04 new signing Abdoulaye Faye first stepped foot into the BayArena as a player for the Swedish club BK Häcken in the opening match in the 2023/24 Europa League campaign. A day before his nineteenth birthday, the central defender did not play in the 4-0 win for the Werkself but it was "an incredible night" for him on 21 September 2023 as he explained in his first interview on bayer04.de. "I watched the players and saw the fans. I liked it." It was also the first European night early on in his career. He only joined the then champions of Sweden in the cold north of Europe from his home in Senegal a few weeks before that special moment. Bayer04.de profiles our new defender.

Show more
Abdoulaye Faye wechselt zu Bayer 04 | Erstes Interview
Werkself-TV - 27.06.2025

Faye: ‘Bayer 04 are the best team for my development’

Welcome, Abdoulaye Faye. The 20-year-old Senegalese central defender joins Leverkusen from top-flight Swedish club BK Häcken. In his first interview he talks about his move to Bayer 04 and his targets with the Werkself.

Show more