"After one and a half seasons together, with JAKO being a highly professional and efficient partner, we were happy to enter a closer relationship through a long-term strategy," said Bayer 04 CEO Michael Schade. "Not just because of the improved financial considerations, we are now extending our contractual relationship with JAKO. Our supplier has performed brilliantly since the start of the partnership in 2016. Thanks to the outstanding quality of materials, special service provision, high flexibility and creativity, JAKO has become a premium partner in a very short space of time and we want to hold onto that support and expertise in the future. For JAKO, we were not only the clear number one in the ranking of partners – as we felt on a daily basis and that was, above all, demonstrated by their actions," said Schade.
The company from Hollenbach, a partner of professional clubs in European football for over 20 years, has been able to achieve set marketing targets through the joint venture with Bayer 04. Rudi Sprügel, chairman of the board at JAKO, was also very pleased after the signing of the new four-year contract: "We're very happy to go forward into the future together with Bayer 04 Leverkusen. That means we will remain a partner of a top club with an international profile for at least another four years. This extension is a logical step for us. In the previous 18 months of our partnership, both sides have been living proof of the team approach. We have been able to benefit from the expertise of the club on all levels and we have done our best every day to supply top quality kit to the Werkself and their fans. At the same time, our partnership has brought us closer together. On that basis, we want to develop all aspects of our partnership, increase the visibility of our two brands across all channels and make full use of the great opportunities provided by Bayer 04 Leverkusen. So I'm looking forward to an exciting second half of the season and I'm confident JAKO and the Werkself will soon be seen on the European stage once again."
Bayer 04 sporting director Rudi Völler sees the extension of the contract as the logical continuation of a success story: "Both sides have recognised the great potential of this partnership," said Völler. "We offer JAKO the opportunity to continue to grow alongside a top German club. And our partner continues to supply us with high-quality equipment that is both functional and looks good. The designs and ideas presented to us by JAKO over the last year and a half have all been implemented," declared Völler. "We are now looking forward to new joint projects and ideas."
Monster Energy has been a partner in the Sponsors Club at Bayer 04 Leverkusen since the start of the 2023/24 season. Monster Energy has shown their products at Werkself home games on the LED advertising hoardings at the BayArena. Monster Energy activated the next stage of the partnership with the current Bundesliga league leaders for Bayer 04’s home game against Union Berlin in the middle of November. Monster Energy will continue to present themselves as a reliable and ambitious partner to Leverkusen fans through similar promotional events as at the game against Union Berlin.Show more
Bundesliga leaders Bayer 04 host Borussia Dortmund on Matchday 13 today, Sunday 3 December (17:30 CET), with a capacity crowd expected at the BayArena. Here’s all the latest information ahead of the clash with BVB.Show more
Bayer 04 welcomed 14 media representatives from Africa on Friday, 1 December. The trip for journalists from the likes of Burkina Faso, Senegal, Mozambique, Togo, Nigeria, South Africa, Ghana and Togo was organised by the Deutsche Fußball Liga (DFL) with the goal of establishing and promoting Africa as a new target market for the Bundesliga.Show more
Bayer 04 has modernised its media working area in the stands at the BayArena and equipped it with new, multifunctional monitors. The 50 screens will be used for the first time for the fixture against Borussia Dortmund on Matchday 13 in the Bundesliga next Sunday, 3 December (kick-off: 17:30 CET) and offer the media representatives working at the BayArena on matchday numerous possibilities.Show more