"After one and a half seasons together, with JAKO being a highly professional and efficient partner, we were happy to enter a closer relationship through a long-term strategy," said Bayer 04 CEO Michael Schade. "Not just because of the improved financial considerations, we are now extending our contractual relationship with JAKO. Our supplier has performed brilliantly since the start of the partnership in 2016. Thanks to the outstanding quality of materials, special service provision, high flexibility and creativity, JAKO has become a premium partner in a very short space of time and we want to hold onto that support and expertise in the future. For JAKO, we were not only the clear number one in the ranking of partners – as we felt on a daily basis and that was, above all, demonstrated by their actions," said Schade.
The company from Hollenbach, a partner of professional clubs in European football for over 20 years, has been able to achieve set marketing targets through the joint venture with Bayer 04. Rudi Sprügel, chairman of the board at JAKO, was also very pleased after the signing of the new four-year contract: "We're very happy to go forward into the future together with Bayer 04 Leverkusen. That means we will remain a partner of a top club with an international profile for at least another four years. This extension is a logical step for us. In the previous 18 months of our partnership, both sides have been living proof of the team approach. We have been able to benefit from the expertise of the club on all levels and we have done our best every day to supply top quality kit to the Werkself and their fans. At the same time, our partnership has brought us closer together. On that basis, we want to develop all aspects of our partnership, increase the visibility of our two brands across all channels and make full use of the great opportunities provided by Bayer 04 Leverkusen. So I'm looking forward to an exciting second half of the season and I'm confident JAKO and the Werkself will soon be seen on the European stage once again."
Bayer 04 sporting director Rudi Völler sees the extension of the contract as the logical continuation of a success story: "Both sides have recognised the great potential of this partnership," said Völler. "We offer JAKO the opportunity to continue to grow alongside a top German club. And our partner continues to supply us with high-quality equipment that is both functional and looks good. The designs and ideas presented to us by JAKO over the last year and a half have all been implemented," declared Völler. "We are now looking forward to new joint projects and ideas."
It has been a long time since feeling what it’s like to come away empty-handed. The last – and so far only – defeat of the season, in Elversberg, was two months ago. Since then, Bayer 04 have followed that up with seven wins and a draw. Now it has happened again away to TSG Hoffenheim. As the match progressed, the Werkself grew in confidence and “could even have scored the opening goal”, as Robert Andrich said after the game. In the end, it was the side from Sinsheim who sealed a 3–0 victory after “hectic closing stages” (kicker). The Werkself review.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
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Werkself TV shows the highlights of Bayer 04's 0-3 loss at TSG Hoffenheim on Matchday 7 of the 2026/27 Bundesliga season...
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After nine points from their first three away matches of the 2026/27 season, the Bayer 04 Women suffered their first away defeat on Sunday afternoon. The 2-0 defeat away to FC Nürnberg, who were winless before today, represented a setback for coach Roberto Pätzold’s team in the race for the top spots in the Google Pixel Women’s Bundesliga. Fany Pronietz scored both goals (62’, 85’) for the home side.
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