At the new Bayer 04 Fanzone, fans can buy jerseys as well as a wide and exclusive range of other attractive merchandise.
In addition, there will be special interactive experiences. Fans of Bayer 04 can have photos taken with their favourite players via digital selfies (Augmented reality selfies). In addition, the Black and Red trophies can be admired and photographed from close-up.
Supporters of the Werkself will find everything a Bayer 04 heart could desire at the Fanzone and also enjoy the sight of the pitch of the German double winners.
On the opening day (Wednesday, 20 November), visitors will have access to the Fanzone from noon. There will be a range of lively events during the waiting time. Young and old can enjoy games and fun activities. In addition, the new Bayer 04 Cube will be presented, a mobile platform for join-in activities, competitions and more.
Bayer 04 stalwart and record appearance maker Rüdiger Vollborn and club representative Stefan Kießling will also be there around midday. The Bayer 04 mascot Brian the Lion will, of course, also be on hand to ensure beaming faces from the youngest Leverkusen fans.
Food and drink will also be available on the opening day. With the support of Bayer 04 partner Früh Kölsch there will be drinks available at fan friendly prices.
There is free parking under the motorway (Marienburgerstraße) or paid parking at the areas designated along Bismarckstraße. Access to the Fanzone is via the south-east side of the BayArena (stairway to the right of the South entrance).
Bayer 04 looks forward to welcoming all fans to the Fanzone on the day.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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With sixth place at the end of the 2025/26 Bundesliga campaign, Bayer 04 ended a season in the top third of the table for the ninth time in a row. While the Werkself were narrowly eliminated in the UEFA Champions League Round of 16 by eventual finalists Arsenal, the Black and Reds reached the semi-finals of the DFB Pokal for the third season in succession. As in previous years, you once again have the opportunity to vote for your Player of the Season. Voting is exclusively for Bayer 04 Club members and only via the Bayer 04 app up to and including 11 June.
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