12.08.2025Business

With iconic chameleon logo: Talcid is sleeve partner in DFB Pokal

Bayer 04 Leverkusen continue cooperation with proven sleeve partner Talcid in the coming DFB Pokal campaign. In the current season, the famous Bayer brand – starting with the first round tie at Baden-Württemberg Regional League side SG Sonnenhof Großaspach on Friday – will be displayed with the historic chameleon logo on the right sleeve of the Werkself players jerseys. Bayer 04 won the DFB Pokal for the first time in 1993 with that logo on their chests – Talcid was the official jersey sponsor of the Werkself from 1991 to 1995.

In the 2024/25 season, Talcid, a Bayer product for treating heartburn, was the Bayer 04 sleeve partner in the DFB Pokal for the first time. Recalling the iconic brand presence in the 1990s has gone down well with many Werkself fans – as an expression of special consideration of an historic club success.

In addition, Talcid will have comprehensive coverage at Bayer 04 Bundesliga home games on the LED perimeter hoardings at the BayArena. Joint online campaigns on Bayer 04 digital channels are also included in the terms of the contract. Talcid is now also an official partner in the Sponsors Club at the current Bundesliga runners-up. The new DFB Pokal jersey with the Talcid badge is available from today at the Bayer 04 online shop and the Bayer 04 Fanwelt at the BayArena in Leverkusen.

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