The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bayer 04 Leverkusen will have to manage without the two strikers in the immediate future. Caroline Kehrer suffered a torn ligament in her right knee and Amy Wrigge tore her cruciate ligament.
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The #B04eSports players now have the next chance to win a trophy. After their elimination in the quarter-finals of the VBL Club Championship Final 2025/26, the German club championship, Marc and Sean Landwehr will compete with seven other teams in the finals of the DFB-ePokal 2026 with prize money totalling €65,000. The "highly motivated" Leverkusen team will face the defending champions FOKUS with well-known influencer Elias ‘EliasN97’ Nerlich in the quarter-finals in Frankfurt on Friday, 20 March (from 18:15 CET). The semi-finals and final will be played on Saturday, 21 March.
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Bayer 04 host Bayern Munich in the semi-finals of the 2025/26 DFB Pokal. The tie will be played on Wednesday, 22 April 2026, at the BayArena with the kick-off at 20:45 CEST. Information on ticket sales.
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Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.
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A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.
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