The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Fans at the BayArena got to enjoy a spectacle on Wednesday as the Werkself came from behind to beat Nürnberg 5-2 in the DFB Pokal. Now with the sixth home game of the season, can Bayer 04 maintain their perfect record in Leverkusen as VfB Stuttgart come to town in the Bundesliga on Saturday (15:30 CET)? The visitors have had issues domestically this term, sitting in 15th place, although they have had much better results in the UEFA Champions League. Here’s all you need to know ahead of the Matchday 8 encounter…
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Three days after the spectacular comeback in the DFB Pokal tie against FC Nürnberg (5–2), the Werkself face their next challenge in the Bundesliga. On Saturday, 31 October (kick-off: 15:30 CET), Bayer 04 host VfB Stuttgart, currently 15th in the table, at the BayArena. Ahead of the match, Carles Martínez spoke, amongst other things, about important factors in preparing for this next game given a tight fixture list.
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Despite VfB Stuttgart performing well in the Champions League, they are facing a difficult spell early on in the Bundesliga. Three days after their last-minute victory in the DFB Pokal at SC Paderborn 07, the Swabians can now take to the pitch at the BayArena with greater confidence on Saturday, 31 October (kick-off: 15:30 CET). The lowdown on our next opponents.
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A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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