The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Since 2023, Bayer 04 has been organising regular free goalkeeping coach training sessions at the BayArena. As in previous years, the event attracted enormous interest in mid-October 2026. Around 140 participants – mostly goalkeeping coaches from the region, but also team and academy coaches as well as association staff – came to the Werkself stadium to gain expert knowledge on the subject of zonal marking. Through a theoretical keynote presentation and a practical session on the pitch, the participants gained insights into goalkeeping and goalkeeper training at Bayer 04.
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A first for the Werkself: Today, Thursday 15 October (kick-off: 18:45 CEST), Bayer 04 face Lech Poznan for the first time on matchday 2 in the UEFA Europa League group. Although the Black and Reds have a flawless record against the only Polish opposition faced before, they must not underestimate the attacking ability and goal-scoring threat of the reigning champions from Poznan. Lech’s squad also includes two former Bundesliga players. Today's matchday news.
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Some 30 years on since their last European fixture in Poland, Bayer 04 cross the border for Thursday’s UEFA Europa League clash against Lech Poznan on Matchday 2 of the league phase on Thursday (kick-off: 18:45 CEST). Ahead of a first-ever meeting with Lech, head coach Carles Martínez and winger Nathan Tella spoke in Poznan about special memories and objectives.
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The NB Vintage Collection is here and available now! Members enjoy an exclusive priority purchase period (online shop only). Non-members will then be able to purchase items from Saturday 17 October (10:00 CEST). Sales will also begin at the same time at the Bayer 04 Fanwelt.
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