Back
24.06.2022Business

Trive is new sleeve partner of Bayer 04 Leverkusen

Bayer 04 Leverkusen will have the logo of a new sponsor on the shirts in the coming season. The Trive company, an online financial services provider, will be the sleeve and premium partner of the Werkself from 1 July 2022.
20220624_PM_Trive.jpg

The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.

“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”

For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”

Related News

Julia Mickenhagen verlässt Bayer 04
Women - 12.05.2026

Julia Mickenhagen to move to VfB Stuttgart

Full-back Julia Mickenhagen is leaving Bayer 04 Leverkusen at the end of the season to join Bundesliga newcomers VfB Stuttgart. The 21-year-old’s contract with the club expires on 30 June.

Show more
Women keep Champions League hopes alive with win in Leipzig | 25th matchday
Werkself-TV - 11.05.2026

Women: TV-highlights of 3-1 win at RB Leipzig

Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Zweikampf im Training
Women - 10.05.2026

Bayer 04 Women looking to keep Champions League hopes alive at Leipzig

The Werkself need a win in their penultimate match of the season at RB Leipzig on Monday evening (18:00 CEST) to keep their hopes of third place alive until the final day. After Eintracht Frankfurt lost on Saturday, Roberto Pätzold's side can close the gap on their rivals to two points and leave it all to play for next Sunday.

Show more
Werkself Warriors Celebrate First Season Together
Fans - 10.05.2026

Werkself Warriors Celebrate First Season Together

Werkself fans from across the New York City area gathered Saturday morning at Smithfield Hall in Manhattan to cheer on Bayer 04 in the club’s crucial Bundesliga showdown against VfB Stuttgart given the match’s big implications.

Show more
Die Werkself nach Abpfiff bei den mitgereisten Fans
Bundesliga - 10.05.2026

Werkself Review #VfBB04: Determined to end on a high at home

In the next head-to-head clash for the Champions League places at VfB Stuttgart, Bayer 04 failed to follow up their impressive 4-1 win at home to RB Leipzig from the week before. After Aleix Garcia gave the Werkself the lead with their fastest goal of the season, the Swabians turned the game around and won 3-1, knocking Leverkusen down into sixth place. It leaves them needing a win at home to Hamburger SV and other results to go their way on the final day of the 2025/26 campaign in order to reclaim fourth spot. The Werkself Review has all the analysis and reaction from all those involved in an eventful encounter with VfB.

Show more