The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Former Werkself star Michael Ballack, who won the German Footballer of the Year award in 2002 while playing in Leverkusen, celebrates his 50th birthday on Saturday. Bayer 04 sends him its best wishes!
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Attention Werkself fans: In addition to tickets for the floodlit home match against Werder Bremen, tickets are now also available for the Bayer 04 women’s team’s two subsequent fixtures against Eintracht Frankfurt and Hamburger SV at the Ulrich Haberland Stadium. Both matches in the Google Pixel Women’s Bundesliga will take place at family-friendly kick-off times on Saturday afternoons. Here is the latest information on matchday ticket sales.
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Guéla Doué’s first 30 minutes in a Bayer 04 shirt during the draw away at Augsburg have definitely made the summer signing eager for more. The 23-year-old may have had to bide his time following his move from Strasbourg due to a muscular injury, but he’s been able to get a good taste of the BayArena atmosphere while watching from the stands in the home wins over Celje and RB Leipzig, as the Ivory Coast international explained in a chat with media representatives. “The fans’ enthusiasm and passion are incredible,” said Doué, looking forward to what lies ahead. The defender also spoke about his plans for a comeback, his teammates and his younger brother Désiré.
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Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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