The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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When Exequiel Palacios moved from the Argentinian club River Plate to Bayer Leverkusen on 1 January 2020, the then 21-year-old could not have imagined just how successful the next six and a half years would be for him. Pala, as he is known, had already won the Copa Libertadores – the most prestigious competition in South American club football – with River Plate. But there were still so many more trophies to come.
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To mark Exequiel Palacios’s departure, we’ve put together a compilation of the midfielder’s finest and most important goals from his six-and-a-half years at the club.
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