
The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”

Special events for a special match: Bayer 04 are offering fans a varied programme of events at tonight’s home game in the Google Pixel Women’s Bundesliga against German champions Bayern Munich (kick-off: 18:00 CEST). Alongside a number of interactive activities, events to mark the DFB Sustainability matchday are also planned around the Ulrich Haberland Stadium. Read on in the matchday news ahead of the clash with FC Bayern.
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Following two close encounters against VfL Wolfsburg and away to TSG Hoffenheim, the Bayer 04 Women face another top side on Monday night. The Werkself host German double winners Bayern Munich at the Ulrich Haberland Stadium at 18:00 CEST to round off matchday 4 in the Google Pixel Women’s Bundesliga. Head coach Roberto Pätzold is counting on another spirited performance from his team.
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After the 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season, Edmond Tapsoba and Christian Kofane spoke to Werkself-TV...
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Werkself TV shows the highlights of Bayer 04's 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season...
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