The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
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Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
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Midfielder Ruby Grant is leaving Bayer 04 Leverkusen and joining Portuguese runners-up Sporting CP a year before her contract expires. The 24-year-old has been at the Werkself since January 2025.
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New to Leverkusen and straight up onto the roof at the BayArena: Guéla Doué has arrived. In an interview with Werkself TV, the new right-back talks about his previous links with Bayer 04 and how much he’s looking forward to his first home match. Have a look!
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