The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against TSG Hoffenheim on the 19th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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It is an expression of solidarity and a tribute to the unique fan culture Under the Cross: Bayer 04 Leverkusen make a special statement with the "50 Years of Fan Clubs" jersey. To mark the founding of the "First Fan Club 1976 Leverkusen", which was followed by many more over the years right up to the present day, the Bundesliga club is commemorating 50 years of passion with this new jersey. Highs and lows, successes celebrated together as well as defeats suffered are manifested in this piece of white fabric, a symbol of unwavering identification with the Werkself.
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A proud anniversary: 2026 marks the 50th anniversary of the founding of the first Bayer 04 official fan club. The pioneers of the "First fan club 1976 Leverkusen" still hold their love for the club dear, black and red passion knows no expiry date. Read on to discover the development of organised fan culture at Bayer 04 and where it is practised around the country and the world.
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After a run of seven games unbeaten in all competitions, the Werkself suffered a 1-0 defeat at FC Union Berlin despite their best efforts. Captain Robert Andrich, who took responsibility for the goal, said after the match: "Now we have to focus on not losing our heads even in difficult situations. That has always made us strong in the past." The Werkself review.
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