The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
The clubs in the Google Pixel Women's Bundesliga have opened a new chapter in the history of women's football in Germany. With the official founding act of the "Frauen-Bundesliga FBL e.V." on Wednesday afternoon in Frankfurt am Main, Bayer 04 Leverkusen and the 13 other top-flight clubs have joined forces for the first time.
Show more
The Bayer 04 U19s today, Wednesday 10 December (kick-off: 14:00 CET), host Newcastle United on the sixth and final matchday in the league phase of the UEFA Youth League. For coach Kevin Brok's team, the game against the English side is about securing a place in the next stage of the competition and a historic first appearance in the knockout phase. Werkself TV will broadcast the match live and free of charge from the Ulrich Haberland Stadium from 13:50 CET...
Show more
Will Bayer 04 emulate their away wins at Benfica and Manchester City? Newcastle United are the visitors at a sold-out BayArena on Wednesday, 10 December (kick-off: 21:00 CET/live on Werkself Radio) to round off the UEFA Champions League games for the year. Coach Kasper Hjulmand spoke in advance about the momentum in Europe's premier club competition and gave an encouraging personnel update. Jarell Quansah also spoke about his experiences playing against Nick Woltemade and his wish for the Bayer 04 fans.
Show more
Newcastle United have amassed nine points after five matchdays, one more in the UEFA Champions League than the Werkself. The Magpies are also steadily improving in the Premier League, where they're currently unbeaten in four games. On Wednesday, 10 December (kick-off: 21:00 CET), Eddie Howe's side will be the visitors at the BayArena. He's also likely to field two Germany internationals in the game. The lowdown on our next opponents.
Show more
The situation ahead of the showdown is clear - and promising. The Bayer 04 U19s host Newcastle United on the sixth and final matchday of the 2025/26 UEFA Youth League phase. A win at the Ulrich Haberland Stadium would see the Werkself go through to the knockout stages of the competition for the first time. Ahead of the clash on Wednesday, 10 December (kick-off: 14:00 CET/livestream on bayer04.de and in the Bayer 04 app), coach Kevin Brok spoke about the successful build-up, his assessment of the match and the danger of underestimating the already eliminated English side.
Show more
