The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.
Show more
A goal-fest to kick off the U19 European Championship in Wales: Germany defeated Denmark 4–3 in their first Group A fixture. Both Montrell Culbreath and captain Francis Onyeka were in the starting line-up, with the latter scoring the first goal of the game from the penalty spot on five minutes.
Show more
Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.
Show more
Renovation work has been underway at the BayArena for several weeks now as part of the stadium’s routine refurbishment after 17 years. More and more of the new folding seats – which, from next season, will provide significantly greater comfort and make it easier to move between rows – have now been installed. The new high-quality seats have now been fitted throughout the entire east stand, giving the BayArena a new lease of life.
Show more
