The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Video game producer Electronic Arts (EA) has announced the nominees for the Men's and Women's Team of the Year (TOTY) for EA Sports FC 26. With Patrik Schick and Alejandro Grimaldo for the men and Vanessa Fudalla for the women, there are three Bayer 04 players included. Fans of the Black-and-Reds can vote for each top XI of 2025 from now until 18:59 CET on Monday 12 January.
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The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.
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In her debut season of 2024/25, Cornelia Kramer immediately became the top scorer for Bayer 04 Women. However, the Danish national team striker was stopped by an injury at the start of the new season. Now, just in time before the end of last year, she is fit again – and has extended her contract early until 2027. In this interview, the 23-year-old talks about the reasons for her decision and looks ahead.
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