The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
There won’t just be plenty of excitement on the pitch as Bayer 04 host Borussia Dortmund at the BayArena at 18:30 CET on Saturday. Outside the stadium there will be collection points for food donations to the Leverkusen Foodbank, which will also benefit from the profits of a jersey raffle in the Fanwelt afterwards. There will also be a minute’s silence before kick-off following the passing of long-time Werkself player Dieter Herzog, before two fan clubs are honoured for their decades-long support at half-time and fans receive a talk about Orange Day, the International Day for the Elimination of Violence against Women. Here’s all you need to know ahead of the game in our matchday news.
Show more
Bayer 04 go into the first of two successive clashes with Borussia Dortmund boosted by their Champions League win at Manchester City. Ahead of the Bundesliga top match on Saturday, 29 November (kick-off: 18:30 CET), coach Kasper Hjulmand spoke about the tight schedule, BVB's strengths and returning squad members.
Show more
Borussia Dortmund are doing very well in terms of points and results in the Bundesliga, the DFB Pokal and the UEFA Champions League. BVB have only suffered two defeats to date this term. Now coach Niko Kovac's team are away to the Werkself on Saturday night, 29 November (kick-off: 18:30 CET) in the top match on Bundesliga matchday 12. The two teams meet again three days later in the DFB Pokal Round of 16 tie in Dortmund. Two very competitive encounters are on the cards. The lowdown on our next opponents.
Show more
The Bayer 04 Women clcoked up a 3-2 win in a friendly against Twente Enschede on Thursday afternoon in the last international break of 2025. In drizzle, Lilla Turanyi (16’), Kristin Kögel (65’) and Paulina Bartz (69’) scored the goals for the Werkself against the Dutch Eredivisie Vrouwen leaders, who are still unbeaten in the league.
Show more
