The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Under the motto ‘Sound of Dreams - #aCROSS Europe 2025/26’, Bayer 04 are turning this season's UEFA Champions League season into a festival. In addition to a Spotify playlist that fans can use to get in the mood for the Champions League nights, there is also a tour pass with stickers for the respective UCL matches exclusively for Bayer 04 Club members. These could be picked up in the respective weeks of the matches. The sticker for the final clash in the league phase (Villarreal, 28 January, 21:00 CET) is now available at the Fanwelt. The competition for all diligent sticker collectors is also now open. Read on for further information.
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This afternoon, Saturday 24 January (kick-off: 15.30 CET), Bayer 04 host SV Werder Bremen, who are winless in their last seven league games. Nevertheless, in their last outing, a 3-3 draw against Eintracht Frankfurt, where they conceded a late equaliser, the Green and Whites did show their team spirit. The Werkself, led by birthday boy Patrik Schick, will be looking to counter this and secure their first three points of the new year on this ‘!Never Again’ remembrance matchday to commemorate the victims of National Socialism. Read on for the latest information in today's matchday news.
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Happy birthday, Patrik Schick! On his special day, it's not just the Czech striker who can look forward to lots of presents and hopefully many more goals – Bayer 04 fans can also get their hands on a free number 14 print when they buy a Werkself jersey today, January 24! In addition, a match-worn jersey belonging to the now 30-year-old will be raffled off among all purchasers next week.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win at 1. FC Union Berlin on the 15th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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