The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bayer 04 have signed left-back Carolin Simon from champions Bayern Munich for the coming season. The 33-year-old former Germany international, who played for Leverkusen from 2013 to 2016, has signed a contract to 30 June 2028.
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Bayer 04 Women have strengthened for the coming season with the signing of Lobke Loone. The 23-year-old Dutch striker joins from Utrecht on a contract until 30 June 2028.
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The Werkself returned from the near one-month break in the Google Pixel Women's Bundesliga with a convincing victory at home. Roberto Pätzold's side beat SC Freiburg 4-1 on Sunday afternoon, with goals from Katharina Piljic, Estrella Merino Gonzalez, Cornelia Kramer and Carlotta Wamser ensuring a 13th win of the season at the Ulrich-Haberland-Stadion. The Black and Reds, who are now on 40 points, move up to fourth place at least overnight.
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The fifth consecutive derby win over 1. FC Köln was a hugely significant one in terms of the battle for the UEFA Champions League places. Goalkeeper Janis Blaswich, speaking for the whole team, dedicated the 2-1 victory in the cathedral city to the travelling support: "I'm especially happy about this victory for our fans!" Get the rest of the reaction from those involved and the media, as well as some impressive stats on two-goal hero Patrik Schick and a look at the all-time Bundesliga table, in the Werkself Review.
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