The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
With the European season ticket, fans can follow and support the Werkself on the European stage during the 2026/27 season – and are guaranteed a ticket and a seat for every UEL home match at the BayArena, right up to and including a potential semi-final. In addition, holders of the European season ticket save 20 per cent on each UEL ticket.
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Bayer 04 Women warmed up for the start of the Bundesliga season with an emphatic 7-0 victory over Belgian top-flight club Standard Liège on Saturday afternoon. Over four periods of 30 minutes, Cornelia Kramer, Lilla Turanyi and Valentina Mädl each netted a brace for the dominant Werkself, after Loreen Bender had opened the scoring. Roberto Pätzold's side kick off their league campaign at RB Leipzig in eight days.
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After the 2-1 defeat at Premier League club Nottingham Forest the night before, it was straight back to work for the Werkself at midday on Thursday with an intensive training session in hot temperatures at the hosts' training ground.
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Werkself TV shows the highlights of the 1-2 loss in the friendly match at Nottingham Forest...
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The Werkself suffered a first defeat in the current pre-season fixtures. The sixth friendly of the summer ended in 2-1 reverse at Premier League Nottingham Forest. The English side took an early lead (4’) but Patrik Schick levelled just after the half-hour mark (32’). Nothing much happened after that, and the match looked set to end in a draw. However, the hosts managed to score the winning goal late on (90').
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