The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
St. Pauli are the visitors to Leverkusen for today’s 3.30pm CET kick-off on Matchday 13 in the Bundesliga, with some 3,000 fans from Hamburg coming to a sold-out BayArena. Here’s all you need to know ahead of the game in our matchday news.
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Bayer 04 take on St. Pauli in the Bundesliga for the first time in 13 years in front of a sold-out BayArena crowd on Saturday (kick-off: 3.30pm CET). Ahead of the game, head coach Xabi Alonso spoke about Pauli’s “structure and dynamic”, as well as options in attack in the absence of Patrik Schick and the final run to the end of the year.
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For the first time in 13 years, Bayer 04 welcome St. Pauli to the BayArena this Saturday (kick-off: 3.30pm CET). The promoted side have shown so far that that are a tough nut to crack, while last week’s first home win of the season proves they have potential in attack. Here’s all you need to know about our next opponents.
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Bayer 04 Women produced an excellent performance to beat Wolfsburg 1-0 at home on Friday night and knock the She-Wolves off top spot in the Google Pixel Bundesliga as the season reached its halfway stage. Cornelia Kramer got the only goal early in the second half in front of a crowd of 1,510 at the Ulrich-Haberland-Stadion. The result makes it five straight wins in all competitions for Leverkusen, who go top overnight on 26 points – the best total in the club’s history from the first half of a Bundesliga season – ahead of the DFB Pokal holders with 25.
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