The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Attention, Werkself fans: the new Away Matchday Collection is now available from the Bayer 04 online shop and the Fanwelt. It includes t-shirts, zip tops and jackets.
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Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.
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A new team, a new environment, a new challenge—and yet one thing remains the same for Afonso Moreira: his attitude. Total dedication, discipline, and the drive to improve every day have defined the Portuguese player since his early days at Sporting CP. “Even back then, I realized I had to work hard to achieve my goals,” said the 21-year-old. His parents also instilled those values in him from a young age. Values that have driven him ever since, accompanied him to France when he signed for Lyon, and now also form the foundation for his new chapter at Bayer 04. At a media session, the lightning-fast winger spoke about his values, as well as his new teammates, the new coach, and his targets at the club.
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Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
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