The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
A fresh look for the BayArena: The Bayer 04 stadium will have new seating in the form of folding seats for the 2026/27 campaign that will ensure significantly improved seating comfort and simplified movement within the rows of seats. As part of routine replacement after 17 years, fans of the Werkself were able to purchase the existing seats, used to witness the first German league title in the club's history. In addition, a large proportion of the seats will be donated to charitable projects, primarily in the local region. Bayer 04 fans can look forward to new, functional folding seats for the season opener at the beginning of August - still in the club colours of black and red, of course. A glimpse at the BayArena during the refurbishment.
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On Monday evening, 8 June, around 250 people came to the Bürgerhaus Baumberg at the invitation of Bayer 04 to find out details of the new plans for the campus on Alfred-Nobel-Straße at an information event. More compact, greener and with many advantages for Monheim am Rhein - those are the aims. There were lively discussions for around three hours and some misunderstandings were cleared up.
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Werkself player Montrell Culbreath and Bayer 04 loanee Francis Onyeka are part of Germany's final squad for the U19 European Championships this summer. The tournament is in Wales from 24 June to 12 July.
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When Malik Tillman arrived at Bayer 04 Leverkusen from PSV Eindhoven last summer, he did more than just add attacking midfield strength to the team — he reconnected the club with a unique and understated American lineage that stretches back more than three decades.
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Bayer 04 are away to third-division club SV Wehen Wiesbaden in the first round of the 2026/27 DFB Pokal. That was the outcome of the draw on Saturday night, 6 June, at the German Football Museum in Dortmund. The Werkself first round tie will be played between 21 and 24 August. The exact date has yet to be finalised.
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