The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Attacking midfielder Paulina Bartz is leaving Bayer 04 Leverkusen for good on a permanent move to Hamburger SV in the Google Pixel Women’s Bundesliga. The 21-year-old, who was on loan to the newly promoted side in the winter, originally had a contract to 2027.
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The Bayer 04 Football School opened in 2007 – now this successful programme is getting a new name and a new logo: with immediate effect, the Bayer 04 Football School powered by BarmeniaGothaer is becoming the Bayer 04 Football Academy powered by BarmeniaGothaer.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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The sustainable use of the BayArena seats removed as part of the current stadium upgrade has taken on a new dimension: Following on from numerous Bayer 04 fans receiving their ‘Undefeated Champions seats’ and various clubs and community organisations from Leverkusen and the wider region having collected the dismantled seats, Blau-Gelbe Kreuz e.V. also made their way to the BayArena recently. The German-Ukrainian aid organisation took away around 2,100 seats; in Ukraine, these will be used to upgrade the sports infrastructure of two clubs.
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