The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Ahead of the conclusion to the 2025/26 season with the Werkself and the World Cup with Argentina, Bayer 04 midfielder Exequiel Palacios answered questions from journalists from the Latin America region. In a digital media round, the 27-year-old, who's been in Leverkusen since 2020, spoke about the "great development potential" in the current Werkself squad as well as his World Cup ambitions with the Albiceleste, among other things.
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Full-back Julia Mickenhagen is leaving Bayer 04 Leverkusen at the end of the season to join Bundesliga newcomers VfB Stuttgart. The 21-year-old’s contract with the club expires on 30 June.
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Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women still have a chance of qualifying for the UEFA Women’s Champions League for the first time ever going into the final day of the season after a 3-1 win at RB Leipzig on Monday evening. The result took Roberto Pätzold’s side to within two points of Eintracht Frankfurt in third place. Cornelia Kramer, Katharina Piljic and Ruby Grant scored the goals for the Werkself’s fifth consecutive win that sets up a thrilling final matchday at home to Werder Bremen on Sunday.
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