The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss at VfL Wolfsburg on the 22nd matchday of the Google Pixel Frauen-Bundesliga 2024/25...
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In front of a full house at the BayArena, Borussia Dortmund are the opponents on Bundesliga matchday 33 on Sunday, 11 May (kick-off: 15:30 CEST). For BVB it is about important points in the race for a Champions League spot while the Werkself are looking to maintain the chance of the second best season in the club's history. Speaking at the pre-match press conference, head coach Xabi Alonso talked about the approach to the clash. In addition, the Spaniard officially announced his departure from Bayer 04 at the end of the season.
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