The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.
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The date and kick-off time for Bayer 04’s match in the first round of the 2026/27 DFB Pokal have been confirmed. The Werkself face SV Wehen Wiesbaden on Saturday afternoon, 22 August, at 13:00 CEST. The German Football Association (DFB) announced this today, Wednesday. The Pokal tie against the Hessen state cup winners will be played at the BRITA Arena. Ticket information to follow at a later date.
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Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.
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In glorious sunshine and temperatures of around 30 degrees Celsius, the Bayer 04 Women have begun their preparations for the new season. With a relaxed first session at the Kurtekotten training centre, coach Roberto Pätzold’s team became the first Bundesliga side to resume training after a 37-day break.
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