The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Newly promoted SV 07 Elversberg will begin the 2026/27 season as Bundesliga club number 59. The Saarland club start their first Bundesliga campaign at home to the Werkself on Saturday, 29 August (kick-off 15:30 CEST) at the URSAPHARM Arena on Kaiserlinde, which is currently being rebuilt. For one Leverkusen player in the ‘Elv’ line-up, the clash will be a special reunion. The lowdown on our next opponents.
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The fixture details for the Bayer 04 Women’s first match in the 2026/27 DFB Pokal has been confirmed: As announced by the German Football Association (DFB) on Thursday morning, the Leverkusen Women will face second-tier side FC Viktoria Berlin in the first round on Sunday 27 September at 14:00 CEST.
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Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.
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Getting in the mood for the new season together, exchanging ideas and looking ahead to the coming months: Bayer 04 welcomed partners to the BayArena for the annual sponsors season-launch event. In a relaxed atmosphere, the management, head coach and players came together with representatives from partner companies to celebrate the start of the 2026/27 season.
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