Back
24.06.2022Business

Trive is new sleeve partner of Bayer 04 Leverkusen

Bayer 04 Leverkusen will have the logo of a new sponsor on the shirts in the coming season. The Trive company, an online financial services provider, will be the sleeve and premium partner of the Werkself from 1 July 2022.
20220624_PM_Trive.jpg

The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.

“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”

For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”

Related News

Synne Skinnes Hansen verlässt Bayer 04
Women - 01.05.2025

Synne Skinnes Hansen joins Valerenga IF

Winger Synne Skinnes Hansen is leaving Bayer 04 Leverkusen at the end of the season. The 29-year-old, who will be out of contract, is set to join Valerenga IF back home in Norway.

Show more
Rudi Vollborn
Bayer 04 - 01.05.2025

Rudi recounts…: Vollborn on May highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Show more
Bayer 04
Bayer 04 - 30.04.2025

‘Positive and profitable exchange’: Thiel on DFB goalkeeping coaches meeting at the BayArena

Analysing and further developing goalkeeping together is the target of the annual goalkeeping coaches meeting of the German Football Association (DFB). The goalkeeping coaches in the Bundesliga, Bundesliga 2 and the third division, divided into regional groups, meet every year under the guidance of DFB goalkeeping coordinator Marc Ziegler. Following 2023, the meeting of the goalkeeping coaches of professional clubs from the Western region took place yesterday, Tuesday 29 April, at the BayArena for the second time. The Werkself goalkeeping coach David Thiel acted as the host of the meeting and he made an impromptu contribution.

Show more
Artem Stepanov
Bayer 04 - 30.04.2025

Bayer 04 loan youth striker Stepanov to Nürnberg

Bayer 04 Leverkusen have agreed to loan U19 striker Artem Stepanov to FC Nürnberg, currently tenth in Bundesliga 2, for the 2025/26 season. The Ukrainian centre-forward is set to gain match practice at a high level under the guidance of FCN coach and World Cup winner Miroslav Klose. The loan is due to run for twelve months.

Show more