The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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Once the final whistle was blown, it was time to take a deep breath. 2-0 down and a 5–2 win in the end. It was a nerve-wracking affair against FC Nürnberg in the second round of the 2026–27 DFB Pokal. Jonas Hofmann said – “We didn’t let our heads drop” – hitting the nail on the head. Indeed, it was clear the Werkself were not prepared to accept elimination from the DFB Pokal. So they went on to score. The Black and Reds made their presence felt with a goal just before half-time, followed by four more in the second half. Or, to put it another way: Edmond Tapsoba’s first Bayer 04 brace, a clinical penalty from Patrik Schick, yet another precision strike from Hofmann and a blistering volley from Lucas Vázquez. Each goal more beautiful than the last! After the match, head coach Carles Martínez praised his team’s commitment above all else and the fact that they never lost belief in themselves. The Werkself review.
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Werkself-TV shows the highlights of Bayer 04's 5-2 win against 1. FC Nürnberg in the second round of the DFB-Pokal 2026/27...
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Bayer 04 came from 2-0 down to beat Nürnberg 5-2 in the second round of the 2026/27 DFB Pokal on Wednesday night. Edmond Tapsoba’s double either side of half-time sparked the turnaround, before Patrik Schick, Jonas Hofmann and Lucas Vázquez ensured progress to the last 16 for the 2024 cup winners.
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