The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bayer 04 Women missed out on victory in the Google Pixel Bundesliga as they were held to a draw at home to Eintracht Frankfurt on Saturday. Estrella Merino Gonzalez had put the Werkself ahead directly from a corner at the Ulrich-Haberland-Stadion, before Laura Freigang levelled for the visitors as it finished all square between fourth and third on Matchday 7.
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Freiburg have made an impressive start to the season, unbeaten in nine games across all competitions, with eight of them wins. Now the Bundesliga leaders come to the BayArena on Sunday to take on the Werkself, but Julian Schuster’s team will be missing their top scorer. Here’s the lowdown on our next opponent.
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Bayer 04 will have to manage without attacking midfielder Martin Terrier for the time being. The Frenchman sustained a muscle injury to his left hamstring yesterday, Thursday 15 October, during the Europa League game against Polish champions Lech Poznan (4–0). Terrier is not expected to be available until late December.
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Following the international break, the Bayer 04 women’s team face their next head-to-head clash in the race for a top spot in the Bundesliga. In Saturday’s home match (14:00 CEST), the fourth-placed side host third-placed Eintracht Frankfurt at the Ulrich Haberland Stadium. Head coach Roberto Pätzold is well aware of the great opportunity this presents for his team.
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