The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Bundesliga champions Bayer 04 have also dominated the division’s Team of the Season after football fans around the world named Jonathan Tah, Alejandro Grimaldo, Jeremie Frimpong, Granit Xhaka, Florian Wirtz and Victor Boniface in the Bundesliga’s best XI for 2023/24, in cooperation with EA Sports.
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Bayer 04 Women suffered just their second home defeat of the season on Matchday 20 in the Google Pixel Bundesliga, going down 2-1 to Bayern Munich on Saturday afternoon. Nikola Karczewska’s consolation goal in the hour mark wasn’t enough to complete a comeback as the visitors wrapped up the title for the second year in a row. Leverkusen remain on 28 points.
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Bayer 04 Women host Bayern Munich at the Ulrich-Haberland-Stadion on Saturday (kick-off: 12pm CEST) facing a familiar scenario. The visitors have the chance to be crowned champions in the Google Pixel Bundesliga, just like then they last came to Leverkusen 12 months ago. A goalless draw on that occasion saw Robert de Pauw’s side delay the title celebrations, and they want to do the same again with three games to go.
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Only a few hours after the Werkself’s 2-0 win away at Roma in the UEFA Europa League semi-final first leg, attentions turned to the next game as Bayer 04 visit Eintracht Frankfurt for Bundesliga Matchday 32 on Sunday (kick-off: 5.30pm CEST). Speaking at his press conference in Rome shortly before returning to Leverkusen on Friday morning, head coach Xabi Alonso talked about the strengths of six-placed Frankfurt and how the team will handle his touchline suspension.
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