The agreement to the summer of 2024 covers the Trive logo on the Werkself shirt sleeve for Bayer 04 Bundesliga fixtures and matches in European cup competitions. The Werkself are in the UEFA Champions League in 2022/23. Other provisions in the contract included a comprehensive presence of the new Premium Partner on the perimeter TV hoardings at the BayArena as well as promotional and digital activities.
“We are delighted to welcome Trive as our jersey sleeve sponsor,”said Bayer 04 sporting managing director Rudi Völler who signed the contract alongside the Trive chairman Engin Çubukçu. “The upcoming season will be extremely exciting for the club, not only in terms of sport. We aim to confirm our recent successes as an organisation by continuing to improve both on and off the pitch,” Völler added. “We want to set new standards in that respect with Trive as a partner.”
For Çubukçu the agreement with Bayer 04 is “is an exciting new partnership for Trive, as we aim to tap into our ethos of forward movement. We share a joint endeavour to explore and seize opportunities, ” declared Çubukçu. “Our brand is all about embracing new opportunities and horizons. We believe the cooperation between Trive and Bayer 04 Leverkusen will make that clear.”
Werkself-TV shows the highlights of Bayer 04 Women's 2-1 win at SC Freiburg on Matchday 5 of the 2026/27 Google Pixel Women's Bundesliga.
Show more
Bayer 04 produced an impressive display from start to finish as they maintained their perfect home record this season with a 2-0 win over RB Leipzig on Bundesliga Matchday 4. Patrik Schick opened the scoring just before half-time, with Miguel Gutiérrez getting his first Werkself goal to wrap up the three points at the BayArena, where fans also got to enjoy the family matchday activities.
Show more
Peter Hermann passed away on Saturday at the age of 74. The entire Bayer 04 family is deeply saddened by the loss of a much-loved figure who helped shape football in Leverkusen over many decades. He was also one of the most respected coaches in the whole of Germany. Hermann had been suffering from ALS (amyotrophic lateral sclerosis) for some time.
Show more
Calling Bayer 04 families – this matchday is all yours! As part of the Family Matchday on Sunday 20 September, not only will the Werkself take on RB Leipzig at 15:30 CEST but there will also be a variety of activity zones for young and old alike be set up around the BayArena. What’s more, genuine Bayer 04 rarities await Black and Red fans at the Fantrödel flea market. By taking part in the fan travel survey, Leverkusen supporters can help the club gather important information and even win a jersey before the Werkself hit the ground running against Leipzig on the pitch. The matchday news for RB Leipzig game.
Show more
