"The extension of our partnership with MG Motor is based on mutual cooperation evident from the start," said Leverkusen Chief Marketing and Innovation Officer Markus Breglec. "We are happy to know that we continue to have a strong brand from the automotive sector alongside us in MG Motor. Together we want to achieve our targets in the coming season."
The contractual rights for MG Motor continue to include the prominent display of the company’s brand logo on the media backdrops in the mixed zone at the BayArena and at press conferences for Werkself Bundesliga home games at the BayArena. Another element of the partnership with the premium and automotive partner is comprehensive LED perimeter advertising at the BayArena and exclusive hospitality services.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 75,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found HERE.
MG Motor is continuing their close partnership with Bayer 04 Leverkusen. The official automotive partner for the Werkself will additionally remain a Leverkusen Premium Partner in the coming 2025/26 campaign as was the case last season. The dual commitment of MG Motor means the car manufacturer continues to provide reliable and important support to the Champions League club.
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Bayer 04 are through to the second round of the DFB Pokal after a 4-0 win at Sonnenhof Großaspach on Friday night. The game was paused after only 18 minutes due to a storm over the ground. After a lengthy delay, play resumed and Patrik Schick opened the scoring. Arthur, Christian Kofane and Alejandro Grimaldo made things more comfortable in the second half, as the fourth-tier side had two players sent off.
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There were no goals across 115 minutes of football between Bayer 04 Women and PSV Eindhoven in Friday’s friendly. Roberto Pätzold’s team played two 45-minute periods before an extra 25 minutes two days prior to heading to Rieden for their training camp. Their Dutch opponents were preparing for their UEFA Women’s Champions League qualifier in 12 days.
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The first round of the DFB Pokal takes Bayer 04 to Sonnenhof Großaspach on Friday. The amateur club have just gained promotion to the fourth-tier Regionalliga Südwest and kicked off their campaign with two impressive wins. Here’s all you need to know as Erik ten Hag makes his competitive bow as Werkself boss at the WIRmachenDRUCK Arena (kick-off: 6pm CEST).
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After two months preparing for the new season, the Werkself play the first game of the 2025/26 campaign on Friday, 15 August (kick-off: 18:00 CEST) away to SG Sonnenhof Großaspach in the first round of the DFB Pokal. Ahead of the tie against the team newly promoted to the Regional League South West, head coach Erik ten Hag talked about his approach to the knockout game and his soft spot for cup competitions.
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