"The extension of our partnership with MG Motor is based on mutual cooperation evident from the start," said Leverkusen Chief Marketing and Innovation Officer Markus Breglec. "We are happy to know that we continue to have a strong brand from the automotive sector alongside us in MG Motor. Together we want to achieve our targets in the coming season."
The contractual rights for MG Motor continue to include the prominent display of the company’s brand logo on the media backdrops in the mixed zone at the BayArena and at press conferences for Werkself Bundesliga home games at the BayArena. Another element of the partnership with the premium and automotive partner is comprehensive LED perimeter advertising at the BayArena and exclusive hospitality services.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 75,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found HERE.
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