Lerros new Bayer 04 fashion partner

“We have been able to extend and expand another long-term partner contract with Lerros,” explained Bayern 04 CEO Fernando Carro. “I’m looking forward to the customised business line that will be developed together with our new men's outfitter and that we will wear on our future international trips.”

Alex Ibakasap, CEO of Lerros GmbH, emphasised the similarities between the ambitious fashion brand and the double winners: “We are really looking forward to extending our partnership with Bayer 04 Leverkusen and are proud to further strengthen our co-operation as a premium sponsor and official fashion partner. The club and the entire management as well as the team embody values that Lerros also stands for, namely cohesion, responsibility, the will to win and professionalism. A match couldn't be more perfect, and we look forward to further success together.”

Markus Breglec, chief marketing and innovation officer at Bayer 04, who played a key role in the development of the expanded collaboration, added: “We are very proud of the significantly expanded partnership with Lerros. In Lerros, we have a new fashion partner that is already close to the club and responds very professionally to the needs of a professional team in international football. We are very much looking forward to the new collections for the team, the backroom staff and the club management as well as to the future together under the cross.”

As a new premium partner of Bayer 04, Lerros will receive extensive logo presence in the mixed zone of the BayArena, at the Werkself’s Bundesliga press conferences and on sponsor boards during matches from the start of the 2024/25 season. Lerros will also be visible at every Bundesliga home game via power packs on the LED boards and on the behind-goal boards at the BayArena. In addition, the fashion label will have eight business seats in the VIP West premium lounge at all Bayer 04 home matches.

Photo (l-r.): Markus Breglec (Chief Marketing & Innovation Officer, Bayer 04 Leverkusen), Alex Ibakasap (CEO, Lerros Moden GmbH) and Fernando Carro (CEO, Bayer 04 Leverkusen)

About Lerros:

Lerros stands for modern, high-quality menswear that impresses with its timeless design and unrivalled comfort. For over 40 years, Lerros has been creating stylish and versatile collections that are not only made for everyday wear, but also for special moments. With a focus on first-class materials and workmanship as well as attention to detail, Lerros combines tradition with innovation and appeals to fashion-conscious men who want to express their personality through sophisticated fashion and stylish looks.