Harmonious end to an era: Bayer 04 and Bitburger conclude partnership

"Bitburger has supported us as an official partner without interruption since 1995 and has earned a special status in the Werkself sponsors' club through the highest level of professionalism and loyalty," said Markus Breglec, Chief Marketing & Innovation Officer at Bayer 04. "This is extraordinary in a business as fast-moving as professional football. We are very grateful to Bitburger for an inspiring, constructive and always reliable partnership and say goodbye with our best wishes and wonderful memories of a marvellous time together."

Thanks to more than three decades of successful cooperation, Bitburger now holds the record as the company with the longest external sponsorship commitment to Bayer 04. Among other things, the naming rights to the north stand of the BayArena gave Bitburger the position of a special partner in addition to outstanding visibility at Werkself matches. "Here's to a Bit" was a motto lived and loved in the stadium for fans, sponsors, friends and guests of Bayer 04 and not just at the BayArena.