With the submission ‘bayer04.de - Digital Brand Experience under the Cross’, Bayer 04 won silver in the ‘Design/User Experience’ category at the 2024 German Digital Awards, organised by the German Digital Industry Association (BVDW).
At the 2024 VEGA Digital Awards, the website received six platinum awards in the categories ‘Homepage’, ‘User Experience’, ‘Best Responsive Design Mobile’, ‘Best Content’, ‘Best Data Visualisation’ and ‘Redesign’ as well as gold in the ‘Sports’ category.
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Holger Tromp, Director of Communications at Bayer 04: “We have received a lot of positive feedback on the website from our fans. We are delighted that our work has now also been rated so highly by juries with digital expertise based on objective criteria and in comparison with numerous international brands. My thanks go to Heiko Schulz and the entire team for the realisation and the support of the lead agency I*AM, as well as to everyone involved.”
About the German Digital Awards (DACH):
This award has been one of the most important for digital, creative excellence in the DACH region for 10 years. It is organised by the German Digital Industry Association (BVDW), which is also the organiser of the annual DMEXCO in Cologne.
Bayer 04 won silver in the ‘Design/User Experience’ category, which belongs to the ‘Digital Products and Platforms’ category.
Other winners in this category:
About the VEGA Digital Awards (International):
The Vega Digital Awards is an international competition that honours outstanding achievements in digital communication. Entries are judged in the areas of website, video, mobile, social, animation, marketing and podcasts.
Bayer 04 won the highest honour of platinum six times and gold once in the ‘Website & Mobile Sites’ category.
Other winners in this category:
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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There was a successful end to the women's internationals with Werkself players Carlotta Wamser and Cornelia Kramer qualifying for the 2027 World Cup finals in Brazil. A third Leverkusen player is still in with a chance of joining them. The Germany U23 players also experienced success in their last two international friendlies of the season.
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Traveling to North America for the World Cup this summer to see your favorite Bayer 04 players? Here’s a quick cheat sheet with thumbnail portraits and insider tips for each city from a local expert, so you can make the most of your visit and activities beyond the game!
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A fresh look for the BayArena: The Bayer 04 stadium will have new seating in the form of folding seats for the 2026/27 campaign that will ensure significantly improved seating comfort and simplified movement within the rows of seats. As part of routine replacement after 17 years, fans of the Werkself were able to purchase the existing seats, used to witness the first German league title in the club's history. In addition, a large proportion of the seats will be donated to charitable projects, primarily in the local region. Bayer 04 fans can look forward to new, functional folding seats for the season opener at the beginning of August - still in the club colours of black and red, of course. A glimpse at the BayArena during the refurbishment.
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