With the submission ‘bayer04.de - Digital Brand Experience under the Cross’, Bayer 04 won silver in the ‘Design/User Experience’ category at the 2024 German Digital Awards, organised by the German Digital Industry Association (BVDW).
At the 2024 VEGA Digital Awards, the website received six platinum awards in the categories ‘Homepage’, ‘User Experience’, ‘Best Responsive Design Mobile’, ‘Best Content’, ‘Best Data Visualisation’ and ‘Redesign’ as well as gold in the ‘Sports’ category.
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Holger Tromp, Director of Communications at Bayer 04: “We have received a lot of positive feedback on the website from our fans. We are delighted that our work has now also been rated so highly by juries with digital expertise based on objective criteria and in comparison with numerous international brands. My thanks go to Heiko Schulz and the entire team for the realisation and the support of the lead agency I*AM, as well as to everyone involved.”
About the German Digital Awards (DACH):
This award has been one of the most important for digital, creative excellence in the DACH region for 10 years. It is organised by the German Digital Industry Association (BVDW), which is also the organiser of the annual DMEXCO in Cologne.
Bayer 04 won silver in the ‘Design/User Experience’ category, which belongs to the ‘Digital Products and Platforms’ category.
Other winners in this category:
About the VEGA Digital Awards (International):
The Vega Digital Awards is an international competition that honours outstanding achievements in digital communication. Entries are judged in the areas of website, video, mobile, social, animation, marketing and podcasts.
Bayer 04 won the highest honour of platinum six times and gold once in the ‘Website & Mobile Sites’ category.
Other winners in this category:
The second international break of the 2025/26 season will begin after the Bundesliga match against Union Berlin (Saturday, 4 October, 15:30 CEST). The latest information on call-ups.
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