With the submission ‘bayer04.de - Digital Brand Experience under the Cross’, Bayer 04 won silver in the ‘Design/User Experience’ category at the 2024 German Digital Awards, organised by the German Digital Industry Association (BVDW).
At the 2024 VEGA Digital Awards, the website received six platinum awards in the categories ‘Homepage’, ‘User Experience’, ‘Best Responsive Design Mobile’, ‘Best Content’, ‘Best Data Visualisation’ and ‘Redesign’ as well as gold in the ‘Sports’ category.
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Holger Tromp, Director of Communications at Bayer 04: “We have received a lot of positive feedback on the website from our fans. We are delighted that our work has now also been rated so highly by juries with digital expertise based on objective criteria and in comparison with numerous international brands. My thanks go to Heiko Schulz and the entire team for the realisation and the support of the lead agency I*AM, as well as to everyone involved.”
About the German Digital Awards (DACH):
This award has been one of the most important for digital, creative excellence in the DACH region for 10 years. It is organised by the German Digital Industry Association (BVDW), which is also the organiser of the annual DMEXCO in Cologne.
Bayer 04 won silver in the ‘Design/User Experience’ category, which belongs to the ‘Digital Products and Platforms’ category.
Other winners in this category:
About the VEGA Digital Awards (International):
The Vega Digital Awards is an international competition that honours outstanding achievements in digital communication. Entries are judged in the areas of website, video, mobile, social, animation, marketing and podcasts.
Bayer 04 won the highest honour of platinum six times and gold once in the ‘Website & Mobile Sites’ category.
Other winners in this category:
Bayer 04 can go through to the Round of 16 of the UEFA Champions League for the ninth time tonight, 24 February (kick-off: 21:00 CET) and be in the top 16 clubs in Europe. A good omen: Leverkusen have progressed to the next round after winning the first leg in 20 of their 22 knockout rounds in European competitions to date. For their part, Greek record champions Olympiacos rested several players for last weekend’s league fixture ahead of the play-off second leg at the BayArena and will now do everything in their power to turn the tide with their usual aggressive and high pressing. The discussions on Werkself radio are likely to be just as intense as the battle on the pitch, with commentator Florian Bechholz welcoming honorary captain Stefan Kießling and goalkeeper Mark Flekken. Today’s matchday news.
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With the advantage of the 2-0 first-leg win in the play-offs, the Werkself are looking to book their place in the last 16 of the UEFA Champions League at the sold-out BayArena. Ahead of the home game against Olympiacos on Tuesday, 24 February (kick-off: 21:00 CET), coach Kasper Hjulmand and goalkeeper Janis Blaswich spoke about the position ahead of the match, the visitors' strength at set-pieces and a personnel issue for the home side.
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With a win in the Greek Super League last weekend, Olympiacos achieved success on the pitch ahead of the UEFA Champions League play-off second leg at Bayer 04 on Tuesday, 24 February (kick-off: 21:00 CET). Coach José Luis Mendilibar rested many of his regular starters.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against TSG Hoffenheim on the 19th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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