The German double winners are thereby taking the next big step towards improved environmental and social sustainability. At the heart of the multi-layered partnership currently is the 'Lighthouse project' by LEDVANCE and Bayer 04: the replacement of floodlighting at the BayArena in Leverkusen.
"We were able to work with LEDVANCE in the first period of the partnership on lighting projects at the BayArena as well as around the stadium," said Markus Breglec, Bayer 04 chief marketing and innovation officer. "The continuation of the sustainability partnership in connection with the replacement of the whole floodlighting system at our home ground strengthens the joint endeavour and takes the BayArena up to a new level in terms of lighting technology."
Thomas Fobbe, as head of sales DACH at LEDVANCE GmbH: "We are very happy to continue the partnership on equal terms in the next few years to support Bayer 04 Leverkusen in sustainability issues in the area of lighting technology and photovoltaics. An absolute highlight for us is the decision for the stadium lighting, which with its lighting level exceeds the requirements of UEFA Elite Level A and will also additionally produce comprehensive lighting for the stadium and show effects."
The official premium and sustainability partner at Bayer 04 Leverkusen goes forward into the next three years from the start of the 2024/25 season with comprehensive and extended contractual rights. That includes commercial representation on TV relevant press walls as well as the LED display system above the pre-match and upper tier display at the BayArena. LEDVANCE will also be visible in the VIP areas the stadium at Werkself Bundesliga home matches. The portfolio is completed by hospitality services in the shape of a VIP box plus a range of benefits such as promotional activities at Bundesliga home games, digital rights and the right to use the facilities at the BayArena for business events. In addition, LEDVANCE will continue as a partner for the Bayer 04 Women and Bayer 04 youth teams.
The currently biggest joint project for Bayer 04 and LEDVANCE is the replacement of floodlighting at the BayArena. Work started at the end of May and the completion of the lighting system is planned for the end of July. A high performance, dimmable and multicoloured lighting system will be used to invigorate emotions through lighting effects. 324 spotlights to light the pitch, 60 Quattro spotlights in RGBW for lighting the stands as well as 36 illuminated roof sections will produce a completely new optical stadium experience. The renewal of the lighting will enable higher functionality and thereby more options in terms of changing colours, lighting levels and show effects.
About LEDVANCE GmbH:
LEDVANCE is one of the world’s leading companies in general lighting for lighting professionals as well as end users with subsidiaries in over 50 countries and business activity in more than 104 countries. Emerging from the general lighting business of OSRAM, LEDVANCE now offers a broad range of LED lighting, advanced LED lamps, intelligent and networked Smart Home and Smart Building solutions as well as traditional lighting. In addition, LEDVANCE offers vertically integrated solutions for renewable energy in residential, commercial and industrial buildings. LEDVANCE and Bayer 04 have cooperated as premium and sustainability partners since the 2022/23 season.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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Ticket sales for another Bayer 04 Women's home game have begun. Fans can now purchase tickets for the match against SGS Essen at the Ulrich Haberland Stadium on Saturday, 22 November. The latest information at a glance.
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It took 120 minutes, but once again Bayer 04 produced a late goal to win their DFB Pokal second-round tie away at Paderborn on Wednesday. “Same as always” was the line in Bild in homage to the 2023/24 double-winning season. With Jeanuel Belocian making his first start in over a year and Ibrahim Maza netting his first Werkself goal to secure a place in the last 16, Jonas Hofmann is eager to “take the positive feeling” into the next round.
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A DFB Pokal thriller that had it all - including a positive outcome from a Bayer 04 perspective. After a goalless and uneventful first half, the second round tie at SC Paderborn 07 really took off: Following a red card for the second division side, Grimaldo scored to give Bayer 04 a 1-0 lead but Paderborn levelled before the end of normal time. The home side then turned the game round at 2-1 in extra time, before Quansah, Maza and Garcia scored for the Werkself to make it 4-2 to seal a place in the Round of 16.
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