
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.

Will the Bayer 04 U19s take the next step towards their first appearance in the knockout stage of the UEFA Youth League in the away game at Manchester City? Coach Kevin Brok is well aware of this historic opportunity, but he's not about to start worrying about the maths: "We're not concerned with the question of what might be good enough. We invest everything we can and always aim for the maximum. That's our way." The game on this penultimate Matchday 5 of the league phase takes place on Tuesday, 25 November (kick-off: 16:00 CET) at the Manchester City Academy Stadium. Werkself TV will be broadcasting the whole match exclusively for Bayer 04 club members live from 15:50 CET....
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Werkself-TV shows the highlights of Bayer 04's 3-1 win at VfL Wolfsburg on the 11th matchday of the Bundesliga 2025/26...
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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An unfortunate end to a hard-fought game from Bayer 04's point of view: The Bayer 04 Women worked hard against bottom-of-the-table SGS Essen, but lacked penetration in attack for long periods of the game. The goal scored by Essen's Natasha Kowalski (58'), that saw the otherwise flawless goalkeeper Anne Moll unfortunately slip, was enough to inflict a third consecutive defeat on Roberto Pätzold's team.
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VfL Wolfsburg, without a win against Bayer 04 at home in the Volkswagen Arena for over ten years, will be looking to reverse the trend following the recent dismissal of their coach and sporting director. Werkself coach Kasper Hjulmand, who will be reunited with several Wolves players he knows from his time as the Denmark head coach, will do everything in his power to continue Leverkusen's unbeaten run in the Autostadt. The match against VfL Wolfsburg will also include Germany's bid to host the UEFA Women's EURO 2029. Today’s matchday news.
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