Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
eSports - 26.02.2026
#B04eSports: Leverkusen through to third straight VBL CC final after play-off win
Job done: the Bayer 04 eSports team defeated SV Darmstadt 98 in the play-offs to secure their consecutive participation in the VBL Club Championship final. The journey continues now for Leverkusen on Saturday 7 March (from 17:00 CET) with a last-16 encounter at Hamburger SV.
Show more
Werkself-TV - 25.02.2026
TV highlights of the 0-0 draw against Olympiacos
Werkself TV shows highlights of the 0-0 draw against Olympiacos in the second leg of the play-offs of the UEFA Champions League 2025/26 league...
Show more
Champions League - 24.02.2026
0-0 draw with Olympiacos puts Werkself in Champions League Round of 16
A disciplined defensive performance in the second leg saw Bayer 04 prevail against Olympiacos in the play-offs of the UEFA Champions League 2025/26. Thanks to the 2-0 away win in the first leg, the goalless draw at home at the BayArena was enough to ensure progress to the next round. The Black and Reds kept their opponents away from their goal for the best part of 90 minutes.
Show more
Champions League - 24.02.2026
Matchday news #B04OLY: Focused on the second leg - Kießling and Flekken on Werkself Radio
Bayer 04 can go through to the Round of 16 of the UEFA Champions League for the ninth time tonight, 24 February (kick-off: 21:00 CET) and be in the top 16 clubs in Europe. A good omen: Leverkusen have progressed to the next round after winning the first leg in 20 of their 22 knockout rounds in European competitions to date. For their part, Greek record champions Olympiacos rested several players for last weekend’s league fixture ahead of the play-off second leg at the BayArena and will now do everything in their power to turn the tide with their usual aggressive and high pressing. The discussions on Werkself radio are likely to be just as intense as the battle on the pitch, with commentator Florian Bechholz welcoming honorary captain Stefan Kießling and goalkeeper Mark Flekken. Today’s matchday news.
Show more
Bayer 04 - 23.02.2026
Friendly to mark the 125th anniversary of Offenbacher Kickers: Bayer 04 visit Bieberer Berg
Bayer 04 Leverkusen will play Offenbacher Kickers: As part of the 125th anniversary celebrations of the regional football league club, the Werkself will play a friendly at the Hessen club in the summer. On Saturday, 25 July 2026 (kick-off: 15:00 CEST.), coach Kasper Hjulmand's team will face OFC at Offenbach's Bieberer Berg stadium. The supporters of both clubs have maintained a close fan friendship for many years. This makes the match in preparation for the 2026/27 season a very special one, and not just for Offenbach fans.
Show more
