Back
13.09.2018Business

Bayer 04 extend deal with Lagardère Sports

Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
Verlaengerung_Lagadere.jpg

"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."

Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."

Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.

Related News

Fans in der BayArena
Bayer 04 - 16.07.2025

Update on season card waiting list

The season card waiting list, introduced by Bayer 04 last season, is open to Bayer 04 Club members. Read on for further information.

Show more
Dustin Buck, Ken Izekor und Montrell Culbreath
Bayer 04 - 15.07.2025

Bayer 04 Brazil Tour – The youth players at the training camp

The Werkself training camp officially began early on Tuesday morning with the landing in Rio de Janeiro. Ahead of the first session in the afternoon local time, bayer04.de profiles the talented youngsters from the youth teams who have travelled to Brazil.

Show more
Paulo Sergio und Simon Rolfes
Bayer 04 - 15.07.2025

Bayer 04 Brazil Tour – Paulo Sergio welcomes the Werkself: 'It makes me very happy'

The welcome in Brazil could not have been more fitting: Paulo Sergio, with a small Bayer 04 delegation, welcomed the Werkself to Rio de Janeiro on the beach in front of the team hotel on Tuesday morning local time. Under clear blue skies, players, coaches and staff joined together for a group photo and then it was off to the rooms and breakfast. Shortly after the Werkself arrived, club legend Paulo Sergio, who will accompany the Werkself over the coming days, talked bayer04.de about these emotional moments for him.

Show more
Frühbucherphase 2025/26
Bayer 04 - 15.07.2025

Update on early booker phase for 2025/26 Bundesliga home games

Preparations for the 2025/26 season are in full swing with the new head coach Erik ten Hag working for the start of the season in the middle of August. After the timings for the first matchdays in the forthcoming Bundesliga season were confirmed a few days ago, we now provide information on the first sale phase for match tickets. The early booker phase, exclusively for Bayer 04 Club members, brings some changes. Read on for further information.

Show more
SG Sonnenhof Großaspach gegen Bayer 04
DFB-Pokal - 15.07.2025

Tickets for the DFB Pokal tie at Sonnenhof Großaspach

Bayer 04 are away to SG Sonnenhof Großaspach in the first round of the 2025/26 DFB Pokal. The match is on Friday, 15 August (kick-off: 18:00 CEST) at the WIRmachenDRUCK Arena. Read on for the latest ticket information.

Show more