Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
Bayer 04 - 30.01.2026
Artem Stepanov recalled from Nürnberg and loaned to Utrecht
Bayer 04 have ended Artem Stepanov’s loan deal at Nürnberg and agreed a new loan to Utrecht in the Netherlands. The Ukrainian striker did not play as much as hoped for at the Bundesliga 2 club and will now continue his development in the Eredivisie for the rest of 2025/26.
Show more
Women - 29.01.2026
‘Patience and a good positional game’: Women welcome strong FC Nürnberg side
Following on from the emotional last-minute win at Union Berlin, the Bayer 04 Women now face a promoted team: On Saturday, 31 January (12:00 CET), coach Roberto Pätzold's team welcome FC Nürnberg to the Ulrich Haberland Stadium for their first home game of the new year. In their second season in the Bundesliga, the Franconians have impressed with 16 points from the first 15 games.
Show more
Bayer 04 - 29.01.2026
Bayer 04 extend contract with Germany U19 international Montrell Culbreath to 2030
Bayer 04 Leverkusen have extended the contract with Germany U19 international Montrell Culbreath. The attacking midfielder and right winger has penned a deal with the Bundesliga club that runs to 30 June 2030. Culbreath has played for the Werkself as a youth player since 2023. Last December, he scored his first Bundesliga goal for the Leverkusen first team in the Bayer 04 3-1 away win at RB Leipzig.
Show more
Champions League - 29.01.2026
Werkself review #B04VIL: ‘A major interim goal’ achieved with a lot of control
The Werkself's 3-0 victory over Villarreal in the UEFA Champions League certainly left many happy faces: Malik Tillman was delighted with his brace, Robert Andrich with the clean sheet and coach Kasper Hjulmand with the "manner" of this significant home win. With an overwhelming superiority and over 75 per cent possession at times, Bayer 04 deserved their place in the UCL play-off round. They will face a familiar foe in February. The Werkself review.
Show more
