"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
The second international break of the 2024/25 season is round the corner. After the Bundesliga clash against Holstein Kiel, 5 October (kick-off 15:30 CEST), several Bayer 04 players will be playing in the next set of UEFA Nations League fixtures, among others. An overview.
Show moreBayer 04 Leverkusen will have to manage without midfielder Synne Skinnes Hansen in the coming weeks. The Norwegian suffered a torn ligament in her right thigh in the match against Carl Zeiss Jena (1-0).
Show moreThe video games manufacturer Electronic Arts (EA) together with the German Football League (DFL) have announced the nominations for the vote for Bundesliga Player of the Month in September – that includes Werkself player Florian Wirtz. Black and Red fans can vote now.
Show moreThe Werkself are away to Liverpool on matchday four of the UEFA Champions League 2024/25 campaign. The game against the current leaders of the Premier League is on Tuesday, 5 November (kick-off: 21.00 CET). Here is the latest information on ticket sales for the fixture at Anfield.
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