Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
DFB-Pokal - 03.02.2026
3-0 against St. Pauli - Werkself through to Pokal semi-finals for third time in a row
Once again in the last four! Bayer 04 put in a mature and, for long stretches, commanding performance to defeat a courageous FC St. Pauli in the quarter-finals of the 2025/26 DFB Pokal to reach the semi-finals of the competition for the third time in a row. Martin Terrier gave Leverkusen the lead on 32 minutes before Patrik Schick made it 2-0 on 63 minutes. Substitute Jonas Hofmann capped off a strong second half for the Werkself with the third goal in added time.
Show more
Bayer 04 - 03.02.2026
Vote now for Quansah as BL Rookie of the Month for January
The German Football League (DFL) has announced the three candidates for the title of Bundesliga Rookie of the Month for January. That includes Werkself player Jarell Quansah. Fans of Bayer 04 can vote for their favourite on the Bundesliga app from now until Thursday, 5 January (23:59 CET).
Show more
DFB-Pokal - 03.02.2026
Matchday news #B04FCSP: DFB Pokal quarter-final against battling St. Pauli
As in the past two years, the Werkself are aiming to come out on top in the DFB Pokal quarter-finals on Tuesday night, 3 February (kick-off: 20:45 CET). With eleven home games in a row without defeat against the Kiezkicker, the Black and Reds go into the floodlit match in confident mood. But the Pokal, as is often said, has its own magic and the team from the Millerntor has much more to offer than the current 17th place in the Bundesliga would suggest. After all, Bayer 04 are one of the big German teams the combative Hamburgers have already made life difficult for this season. The matchday news.
Show more
eSports - 03.02.2026
#B04eSports: Penalty shoot-out, victory against club champions, semi-final exit - Top four in Showdown 4
The Leverkusen eSports team picked up valuable points and made up ground in the overall table with a top four finish in the offline round in Showdown 4 in the VBL Club Championship 2025/26. In the round of 16, Showdown 1 winners Bayer 04 defeated the unbeaten runners-up in the previous round, VfL Bochum, in a thrilling penalty shoot-out. The Landwehr cousins, themselves the current club runners-up, then beat the current club champions and Showdown 3 winners RB Leipzig. It was not until the semi-finals that they lost out to the eventual showdown winners Borussia Mönchengladbach.
Show more
Women - 03.02.2026
Freiburg homegrown talent back in the Bundesliga: Rafaela Borggräfe profile
Welcome to Leverkusen, Rafaela Borggräfe. Bayer 04 have signed the goalkeeper on loan from Liverpool until the end of the season. Bayer04.de profiles the 25-year-old.
Show more
