As part of the expansion of the partnership, which runs until 30 June 2026, EDO is being provided with additional advertising space inside the stadium and around the BayArena from the start of the 2025/26 season. In addition to a staircase banner on the façade, the trusted Business Club partner will receive advertising space on the side wings to the right and left of the south building inside the stadium. This expansion of the rights portfolio not only increases brand awareness, but also significantly enhances EDO's B2B focus.
The company already received various hospitality services for its involvement with Bayer 04, including seats in the VIP West premium lounge and advertising on the monitors in the VIP areas, along with advertising rights on the top-tier LED boards at Bundesliga home matches at the BayArena and participation in the club's own B2B networking events.
About EDO Personalservice:
EDO Personalservice GmbH, headquartered in Cologne, was founded in 2020. For EDO and its team, people take centre stage: with personal support for employees and customers alike. This is how EDO finds the right jobs for applicants and the right personnel for its customers - competently and individually. EDO lays the foundation for successful collaboration with temp-to-perm employment or direct placement. Fairness, respect and comprehensive support are particularly important to EDO. Simple. Good. Placed.
Photo (from left): Josua Lehr (Head of Pre-Sales and Product Development B2B, Bayer 04 Leverkusen), Efstratios Doumouchtsis (Managing Director, EDO Personalservice GmbH), Christian Schnabel (Senior Manager Sales, Sportfive)
From the 2027/28 season, the Women’s Bundesliga will be organised by an independent league association. Following the unanimous decision taken at the DFB Bundestag (national conference) on Friday afternoon, the league’s separation from the DFB is now official.
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