As part of the expansion of the partnership, which runs until 30 June 2026, EDO is being provided with additional advertising space inside the stadium and around the BayArena from the start of the 2025/26 season. In addition to a staircase banner on the façade, the trusted Business Club partner will receive advertising space on the side wings to the right and left of the south building inside the stadium. This expansion of the rights portfolio not only increases brand awareness, but also significantly enhances EDO's B2B focus.
The company already received various hospitality services for its involvement with Bayer 04, including seats in the VIP West premium lounge and advertising on the monitors in the VIP areas, along with advertising rights on the top-tier LED boards at Bundesliga home matches at the BayArena and participation in the club's own B2B networking events.
About EDO Personalservice:
EDO Personalservice GmbH, headquartered in Cologne, was founded in 2020. For EDO and its team, people take centre stage: with personal support for employees and customers alike. This is how EDO finds the right jobs for applicants and the right personnel for its customers - competently and individually. EDO lays the foundation for successful collaboration with temp-to-perm employment or direct placement. Fairness, respect and comprehensive support are particularly important to EDO. Simple. Good. Placed.
Photo (from left): Josua Lehr (Head of Pre-Sales and Product Development B2B, Bayer 04 Leverkusen), Efstratios Doumouchtsis (Managing Director, EDO Personalservice GmbH), Christian Schnabel (Senior Manager Sales, Sportfive)
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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To celebrate the Werkself victory at Borussia Dortmund and to thank the fans for their fantastic support at the stadium and at home, Bayer 04 is reducing the price of all jerseys by up to 40 euros! What's more, player or customised printing is free with selection of the DFB Pokal badge and stylish Talcid sleeve logo. Special prizes will also be raffled among all purchasers. All promotions run exclusively on the Bayer 04 online shop until Wednesday, 3 December, 11:59 CET.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.
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