"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Sandwiched between their UEFA Champions League knockout play-off tie against Olympiacos, Bayer 04 return to Bundesliga action on Saturday with a trip to Union Berlin (kick-off: 15:30 CET). It’s a fixture of contrasting styles, with Leverkusen preferring to control the play while Union look to remain compact and counter. The Berliners are therefore suited to facing top teams, but they have only ever managed to win one of 16 meetings with the Werkself, who are looking for a fifth clean sheet of 2026 but will need to beware the home side’s threat from set pieces. Here’s all you need to know ahead of the game in our matchday news.
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After six wins in seven games, the Werkself will be looking to continue their winning run in the capital at FC Union Berlin. Coach Kasper Hjulmand spoke ahead of the match on Saturday, 21 February (kick-off: 15:30 CET) about defenders, the short preparation time and the condition of the pitch at the Stadion An der Alten Försterei.
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Union Berlin have performed particularly well against the top clubs in the Bundesliga this season with a draw at home to Bayern Munich and wins against VfB Stuttgart and RB Leipzig. This Saturday, 21 February (kick-off: 15:30 CET), the Irons now welcome the Werkself, currently sixth in the table, to the Stadion An der Alten Försterei. And the hosts are in desperate need of a win. The lowdown on our next opponents.
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It took exactly 60 minutes for the Werkself to take the lead through a perfectly finished counter-attack by Patrik Schick in the first leg of the 2025/26 UEFA Champions League play-off at Olympiacos. Referring to the meeting in the league phase and the initially squandered opportunities, coach Kasper Hjulmand said afterwards: "I thought: 'Oh no, déjà-vu.'" But after the opening goal, it took just 144 seconds for the Czech to spark more wild celebrations among those in black and red in the Greek cauldron, when Schick nodded in Alejandro Grimaldo's corner. Much to the delight of the Bayer 04 fans, his teammates and his coach, who had warm words for the striker in the aftermath. The Werkself Review.
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