"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
Show more
After nine points from their first three away matches of the 2026/27 season, the Bayer 04 Women suffered their first away defeat on Sunday afternoon. The 2-0 defeat away to FC Nürnberg, who were winless before today, represented a setback for coach Roberto Pätzold’s team in the race for the top spots in the Google Pixel Women’s Bundesliga. Fany Pronietz scored both goals (62’, 85’) for the home side.
Show more
The Werkself still have a score to settle with TSG Hoffenheim: Bayer 04 lost both matches against the Kraichgau side last term – after the Black and Reds had won all the previous five encounters. Leverkusen are currently on a roll and looking to kick off a new winning streak against TSG in Sinsheim on Sunday 25 October (kick-off: 15:30 CET), and Patrik Schick is keen to continue his current run of form. However, it will not be easy, as coach Christian Ilzer’s team have also gained confidence recently. Today’s matchday news.
Show more
A look at the Google Pixel Women's Bundesliga table ahead of the Werkself's clash at 1. FC Nürnberg leaves little discussion: Bayer 04 Women go into Sunday's meeting at the Max-Morlock-Stadion (16:00 CEST) as clear favourites. Coach Roberto Pätzold explains what's needed for the fourth-placed team against the second-from-bottom in order to make it four wins from four away matches this season.
Show more
Bayer 04 march on! On the Greek holiday island of Crete, the Werkself made it three wins from three games in the 2026/27 UEFA Europa League league phase against Greek Cup winners OFI Crete. Carles Martínez's side put on an attacking display with a total of 33 attempts, while one player in particular stood out with a brace. At the same time, they kept another clean sheet in Europe. All the reaction and analysis of the 2-0 victory in the Werkself Review.
Show more
