"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
After back-to-back away defeats, Bayer 04 Women now face their penultimate home fixture of 2026 as they welcome Hamburg to the Ulrich-Haberland-Stadion on Saturday (14:00 CET) seeking three important points in the Google Pixel Bundesliga.
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Several Werkself players are set to represent their national teams during the final international break of 2026. Here’s an overview of who has been called up and what matches they will face in November. This article will be updated regularly.
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After three consecutive wins in the Europa League, the Werkself suffered their first European defeat of the season against Marseille. In a first half with few chances, the Black and Reds gradually gained more and more control of the game, but were unable to convert that advantage into goals. Miguel Gutiérrez came closest to putting Leverkusen ahead with a shot that hit the crossbar. In the second half, the French side produced clinical finishing, with Amine Gouiri scoring from a counter-attack to make it 1-0 (77’). Right up to the final whistle, the Werkself threw everything forward in search of an equaliser, but were unable to find a way back into the game.
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Bayer 04 are riding a wave of success on the European stage: After three wins from their first three games and as the only team yet to concede a goal, the Werkself sit second in the table in the group stage of the UEFA Europa League. With another three points in their first-ever competitive match against Olympique Marseille on Thursday night, 5 November (kick-off: 21:00 CET), Bayer 04 could leap to the top of the table. Meanwhile, the French side are riding the wave of a winning streak in Ligue 1, but are yet to pick up any points in the Europa League. For one Werkself player, Thursday night will mark a reunion with his former team-mates. Today’s matchday news.
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The Bundesliga has finalised the fixtures for matchdays 12 to 18 of the 2026/27 season. Here is an overview of the dates.
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