"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Despite a major personnel shake-up in the summer, RB Leipzig have performed impressively this term. Ahead of matchday 15, coach Ole Werner's team are second in the Bundesliga with a three-point lead over their upcoming opponents Bayer 04. This Saturday, 20 December (kick-off: 18:30 CET), the Werkself are away to RBL who are strong at home. The lowdown on our next opponents.
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This year - for the third time - the parents of the Bayer 04 youth players from the U8 to U15 age groups once again took part in the WDR Christmas Miracle. Under the motto "Goals against hunger in the world - parents in goal!", they organised their own fundraising campaign to once again actively support the important WDR campaign. The sum of €3,420 was handed over at the Glashaus in Essen in the middle of the week during the live programme.
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On Tuesday evening, Bayer 04's main sponsor BarmeniaGothaer and its employees welcomed some very special visitors to the company's Christmas market at its headquarters in Wuppertal: Werkself players Robert Andrich, Mark Flekken, Loïc Badé, Jarell Quansah and Malik Tillman spent lots of time with Bayer 04 fans of all ages in the early evening – and also helped to serve drinks such as Glühwein (mulled wine) and delicious food.
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The Leverkusen eSports players picked up just one point on Tuesday 16 December in the remaining three matches of the online preliminary round of Showdown Three in the VBL Club Championship 2025/26. As a result, the #B04eSports team once again miss out on going through to the offline knockout phase and now head into the winter break.
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Bayer 04 Leverkusen has always stood for ambition, development, and progress. In recent years, these values have been reflected not only on the pitch, but beyond it. The Werkself continues to grow — regionally, nationally, and now more than ever internationally — and the recent visit from a delegation of our newest international fan club, Bayer4Arab, is a powerful example of this journey.
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