"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 Leverkusen have extended Abdoulaye Faye’s contract by a further year to 30 June 2031. During the 2026/27 season, the talented defender will play for Celta Vigo on loan without an option to buy. The 21-year-old Senegalese is set to feature in La Liga and the UEFA Europa League with last season’s sixth-placed side in Spain.
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The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. The programme on day one (Sunday 2 August) includes a media round with managing director sport Simon Rolfes, free time for the team after the friendly against Rot-Weiss Essen and before an intensive week of training begins, as well as a coffee get-together where CEO Fernando Carro and Rolfes met around 100 fans in the afternoon.
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Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.
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A warm welcome to the Weimarer Land, Bayer 04! The Werkself moved into their accommodation for this year’s training camp on Saturday evening. In Blankenhain, Thuringia, head coach Carles Martínez’s team have a programme of gruelling training sessions – several of which will be open to fans – and team-building activities lined up for the next six days. We’ll be following the Werkself up close and providing you with exclusive insights, quotes, photos and videos from the training camp.
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With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.
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