"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 Women goalkeeper Charlotte Voll has been hit by injury again. The 26-year-old suffered an acromioclavicular joint separation in her left shoulder in the latter stages of the Bundesliga match at SC Freiburg on Monday and is set to be sidelined for a number of months. She underwent successful surgery in Düsseldorf on Friday.
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Like they did in the first showdown of the VBL Club Championship by WOW, which the Leverkusen gamers won in spectacular style, Marc and Sean Landwehr also started the second showdown with six points by beating TSG Hoffenheim and VfL Bochum 1848, last-16 participants of the first showdown. The #B04eSports team suffered defeat to SV Darmstadt 98 and Hertha BSC. Meanwhile, Keanu Senkbeil made his VBL CC debut in the clash with the capital club.
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The next showdown in the VBL Club Championship 2025/26 is here. On their way to the offline round, to be held at the second showdown in Frankfurt am Main on 23 November, six opponents await in the online preliminary round. The #B04eSports team will face the first four this Thursday, 13 November, from 18:00 CET (live on the Bayer 04 app and on Twitch). The lowdown on our opponents.
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Optimistic, energetic and back in rhythm: Martin Terrier made his comeback from a ninth-month injury lay-off around three and a half weeks ago. The Frenchman spoke to the media after training on Tuesday about his return in front of the fans at the BayArena and his period on the sidelines. The 28-year-old forward also discussed coach Kasper Hjulmand and the weeks ahead until the end of the year, which he's looking forward to with much ambition and anticipation.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at SC Freiburg on the 10th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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