"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
With their wonderful goals, Martin Terrier and Florian Wirtz are up for the Bundesliga Goal of the Year 2025. Voting for fans will run exclusively via the official Bundesliga app until Sunday, 4 January.
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Last-minute ecstasy, huge disappointment and a historic performance on the European stage - 2025 was a real emotional roller coaster, especially for the U19s. A rousing run in the knockout phase secured the team a place in the final of the German championships, where they lost by the narrowest of margins. Despite the departure of several key players, the young Werkself team quickly regained their usual strength and qualified for the knockout rounds in the UEFA Youth League for the first time at the end of the year. In 2025, youngsters Jeremiah Mensah and Montrell Culbreath made their debuts in the Bundesliga, the DFB Pokal and the UEFA Champions League. The other youth teams also contributed great performances and a number of trophies to the collective Black and Red success, while the successful Bayer 04 Future Kids project broke new ground. Read on for the 2025 review of the youth teams.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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A memorable 12 months: 2025 was a year marked by success, intense competition and groundbreaking innovations for the #B04eSports team. After ending the 2024/25 season as runners-up, the Leverkusen-based console pros got down to business in a new, completely restructured season model, in which showdowns rather than divisions were the decisive factor on the road to the final round of the German Club Championship. Bayer 04 quickly earned a place in the history books of the most prestigious competition in German eSports and secured some valuable advantages for the coming year. Bayer04.de takes a look back at 12 months full of passion and the determination to take the next step.
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Sustainability once again had many faces at Bayer 04 in 2025: In community activity, the club supported countless regional campaigns, including the Leverkusener Tafel, the Frauenennotruf Leverkusen e.V. and the homeless aid organisation "Kältegang". But the Black and Reds have also been involved in good causes around the world - including the Young Coaches training programmes in Uganda and Ecuador plus the Genuine World Cup in the USA, where the Inclusion Werkself competed. Bayer 04 was also fully committed to the environment and underwent external and independently certification in accordance with the European environmental management standard EMAS, for example, to analyse and optimise the club’s environmental efforts. Looking back at sustainability in 2025.
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