"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Panagiotis, known as Panos, Retsos wore the Bayer 04 jersey for three years. Including his loan spells, he was under contract with the Werkself for a total of four and a half years. "It's a very special club for me," said the 27-year-old, who returned to his boyhood club Olympiacos in 2022, in an interview with bayer04.de. The former Leverkusen man is now captain and a first choice for the Werkself's next opponents in the UEFA Champions League. Ahead of the clash on Tuesday night, 20 January (kick-off: 21:00 CET), Retsos talks about his fond memories of his time in Leverkusen and the imminent reunion with some of his former team-mates. He also talks about who brought him to Leverkusen and why he likes getting older.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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Bayer 04 Leverkusen will have to manage without goalkeeper Mark Flekken and forward Nathan Tella for the time being.
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After a week in the Algarve, the Bayer 04 Women returned home on Saturday afternoon. The Werkself had six training sessions, two friendlies and a lot of time together as a team. Roberto Pätzold's team will be back in action in the Google Pixel Women's Bundesliga next Friday for the start of matchday 15.
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"We didn’t make the right decision at the right moments," said captain Robert Andrich after the 1-0 defeat away to TSG Hoffenheim, where Bayer 04 endeavoured to control the game but failed to score. The Werkself also had two enforced substitutions due to injuries. Nevertheless, the coach, captain and debutant Janis Blaswich are positive about the coming weeks. The Werkself review.
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