"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
As well as previously confirmed departures, Bayer 04 Women will also say goodbye to Vanessa Haim and Shen Menglu before Sunday’s final game of the season at home to Werder Bremen as the pair leave Leverkusen upon the expiration of their contracts.
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Hamburger SV already secured another season of Bundesliga football on Matchday 32. Following a brief dip in form in the spring, it means they've comfortably achieved their target for the season. HSV now round off their campaign with a trip to the BayArena on Saturday 16 May (kick-off: 15:30 CEST on Werkself Radio), where two of the club’s key players may well be making their final appearance for their side. The lowdown on our next opponents.
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Goalkeeper Anne Moll will leave Bayer 04 Leverkusen at the end of the season. The 21-year-old will join second-tier club VfL Bochum 1848 when her contract expires on 30 June.
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This Sunday will see the end of a special era at Bayer 04 Women: Kristin Kögel will play for the Werkself for the last time in the final match of the season at home to SV Werder Bremen. After six years in Leverkusen, the 26-year-old midfielder will take on a new challenge abroad from the summer.
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