"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The Bundesliga has announced the nominees for the ‘Top Goal of the Month’ award for October. Fans of the Werkself can now vote for, amongst others, Robert Andrich’s stunning volley from the match against Mainz 05 or Moussa Diaby’s curling shot into the top corner from the same fixture. Voting, exclusively on the Bundesliga app, remains open until Sunday, 8 November (23:59 CET).
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Bayer 04 host Borussia Mönchengladbach at the BayArena on matchday 12 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Bayer 04 host Eintracht Frankfurt at the BayArena on matchday 14 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-1 loss at Bayern Munich in the round of 16 of the women's DFB-Pokal 2026/27
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“As far as mentality and determination are concerned, we have nothing to reproach ourselves for,” Robert Andrich said up after the first home defeat for the Werkself this term. In terms of their play, too, the Black and Reds put in a respectable performance for long stretches of this intense and physical match, outperforming VfB Stuttgart in most areas. It was only in terms of efficiency in front of goal that the Swabians had the edge over the Werkself. Head coach Carles Martínez wants to learn from this so that, in future, they can “win this sort of match too”. The Werkself review.
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