"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.
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The Bayer 04 Women welcome FC Carl Zeiss Jena to the Ulrich Haberland Stadium on Sunday night in a white retro look - and in a unique Bayer 04 ‘50 Years of Fan Clubs’ special edition jersey. In sporting terms, head coach Roberto Pätzold's team will face the Bundesliga's bottom team at 18:30 CET looking to keep their chances of third place in the table alive with six games left to play.
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Bayer 04 return to Bundesliga action this weekend. Following their elimination in the Round of 16 of the UEFA Champions League, the Werkself are away to FC Heidenheim 1846 on Saturday, 21 March (kick-off: 15:30 CET) on Bundesliga matchday 27. Ahead of the clash in the eastern Swabian Alps, head coach Kasper Hjulmand spoke about the importance of the fixture and the chances of qualifying for the Champions League next term.
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A quick look at the table shows the situation at FC Heidenheim is serious. The Bundesliga bottom club are already ten points behind the play-off spot with their backs to the wall in sporting terms. With eight games left to play, avoiding relegation appears to be a mission impossible. Nevertheless, they are far from flying the white flag at the Schlossberg ahead of the clash with the Werkself this Saturday, 21 March (kick-off: 15:30 CET). The lowdown on our next opponents.
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