"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
A group of journalists representing Latin American and Spanish-language media outlets visited the BayArena on Thursday for an exclusive behind-the-scenes look at Bayer 04 and interviews with key personnel that have driven the team’s brand to new heights internationally over the last few years.
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The start of the new season of the VBL Club Championship by WOW produced two wins and one defeat for Leverkusen, including a victory against SC Paderborn 07, semi-finalists last season and double winners in 2023/24. The Leverkusen gamers were beaten by 1. FSV Mainz 05, runners-up in the South-East Division last year.
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Eleven days after the floodlight failure, the Bayer 04 Women rescued a point in the rescheduled Bundesliga derby at 1. FC Köln thanks to a late dream goal from Katharina Piljic. The Werkself drew 2-2 at the Franz Kremer Stadion on Thursday evening. Vanessa Fudalla (76') from the penalty spot and Piljic with a shot from the centre circle (88') gave the Black and Reds a late reprieve. Leverkusen, who are now been unbeaten against their Rhineland neighbours for almost four years, remain fourth in the table with the draw following five consecutive wins.
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The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
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