"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
A disciplined defensive performance in the second leg saw Bayer 04 prevail against Olympiacos in the play-offs of the UEFA Champions League 2025/26. Thanks to the 2-0 away win in the first leg, the goalless draw at home at the BayArena was enough to ensure progress to the next round. The Black and Reds kept their opponents away from their goal for the best part of 90 minutes.
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Bayer 04 can go through to the Round of 16 of the UEFA Champions League for the ninth time tonight, 24 February (kick-off: 21:00 CET) and be in the top 16 clubs in Europe. A good omen: Leverkusen have progressed to the next round after winning the first leg in 20 of their 22 knockout rounds in European competitions to date. For their part, Greek record champions Olympiacos rested several players for last weekend’s league fixture ahead of the play-off second leg at the BayArena and will now do everything in their power to turn the tide with their usual aggressive and high pressing. The discussions on Werkself radio are likely to be just as intense as the battle on the pitch, with commentator Florian Bechholz welcoming honorary captain Stefan Kießling and goalkeeper Mark Flekken. Today’s matchday news.
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With the advantage of the 2-0 first-leg win in the play-offs, the Werkself are looking to book their place in the last 16 of the UEFA Champions League at the sold-out BayArena. Ahead of the home game against Olympiacos on Tuesday, 24 February (kick-off: 21:00 CET), coach Kasper Hjulmand and goalkeeper Janis Blaswich spoke about the position ahead of the match, the visitors' strength at set-pieces and a personnel issue for the home side.
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With a win in the Greek Super League last weekend, Olympiacos achieved success on the pitch ahead of the UEFA Champions League play-off second leg at Bayer 04 on Tuesday, 24 February (kick-off: 21:00 CET). Coach José Luis Mendilibar rested many of his regular starters.
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