"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.
Show more
Bayer 04 Leverkusen have sold young defender Andrea Natali to AZ Alkmaar on permanent terms. The 18-year-old Italian was on loan at the Dutch club last season, where he mainly played for the reserve team in the second division.
Show more
Bayer 04 Leverkusen have loaned new signing Luca Erlein to newly promoted FC Energie Cottbus for the 2026/27 season. This will give him the opportunity to play in Bundesliga 2. The club signed the 19-year-old right-back on a permanent basis last week, on a contract to 30 June 2030.
Show more
Werkself TV shows the highlights of the 3-1 victory in the friendly match at Kickers Offenbach...
Show more
It’s always nice having your best friends round for a birthday! Bayer 04 made a guest appearance at Stadion am Bieberer Berg as part of Offenbacher Kickers’ 125th anniversary celebrations, and nearly 1,500 Werkself supporters accepted the invitation to this historic venue, joining the Offenbach crowd in celebrating the more than 45-year friendship between the clubs. On the pitch, the Werkself secured a 3–1 victory in the friendly against the fourth-tier Regionalliga side. The Leverkusen goals were scored by Christian Kofane (38’), Jonas Hofmann (48’) and Afonso Moreira (81’). Keanu Staude had put the hosts ahead in the first half (11’).
Show more
