"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The #B04 eSports team made a successful start to the 2025/26 VBL Club Championship finals. Marc and Sean Landwehr defeated the hosts of the event, Hamburger SV, in the Round of 16. The quarter-final in the German club championship will be played on Sunday, 8 March at 14:00 CET against SC Freiburg, who finished top of the table in the league phase.
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Werkself TV shows the highlights of Bayer 04's 3-3 draw at SC Freiburg on Matchday 25 of the 2025/26 Bundesliga season...
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Bayer 04 left Freiburg with a point after a thrilling 3-3 draw at the Europa-Park Stadion. Christian Kofane and Alejandro Grimaldo twice cancelled out goals from Vincenzo Grifo and Yuito Suzuki in the first before, before Martin Terrier finally put the Werkself in front early in the second. Matthias Ginter’s late leveller salvaged a draw for the hosts.
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Freiburg’s defeat to Eintracht Frankfurt last weekend left them two places but a whole 10 points behind Bayer 04. Their results in general may be mixed, but Julian Schuster’s side are a force to be reckoned with at home, where they have earned 24 of their 33 points. Leverkusen may choose to look for the aerial route if they’re to get the better of their hosts, who have conceded more headed goals than any other team. Here’s all you need to know ahead of Saturday afternoon’s game in our matchday news.
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