"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The Werkself kicked off the final international break of the current season on Monday morning with the first of three open training sessions this week. While eleven Bayer 04 players will be away on international duty in the coming days, the other players will be working together in Leverkusen. The next challenge in the Bundesliga awaits on Saturday, 4 April (kick-off: 15:30 CEST) with the home game against VfL Wolfsburg.
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Due to maintenance work, the online shop and other digital services from Bayer 04 Leverkusen will be temporarily restricted or unavailable from Monday, 23 March (18:00 CET) to Thursday, 26 March. Bayer 04 will provide immediate updates via the club's official channels if the work is completed earlier than planned. The overview.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Thanks to a masterstroke from Katharina Piljic, the Werkself secured their eleventh win of the season in the Google Pixel Women's Bundesliga. On Sunday evening, coach Roberto Pätzold's team beat FC Carl Zeiss Jena 1-0. Midfielder Piljic scored the winning goal with a volley into the corner from the edge of the box (19’) in front of 633 spectators at the Ulrich Haberland Stadium - and ensured that Leverkusen moved up to fifth place in the table for at least one night with 34 points.
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Bayer 04 will have to make do without forward Martin Terrier in the next few weeks. The Frenchman sustained a muscle injury in his right hamstring in Saturday's 3-3 draw at Heidenheim in the Bundesliga.
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