"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The Germany U19 team were beaten 2-0 by record champions Spain in the final of the U19 European Championship in Wales. Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan at SV 07 Elversberg) were in the starting line-up and played the full 90 minutes.
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Bayer 04 Women have boosted their firepower with the signing of Poland international Paulina Tomasiak. The 24-year-old striker moves to Leverkusen from Gornik Leczna in her homeland on a two-year contract.
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Bayer 04 Leverkusen have signed France U17 international Kenan Doganay. The 1.90-metre-tall defensive midfielder, who has Turkish roots, joins Leverkusen from the U19s at French top-flight club Olympique Lyon. He will initially train with and play for the U19 team.
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The Sports Tribunal of the German Football Association (DFB) has fined Bayer 04 Leverkusen €185,000 for spectators setting off pyrotechnic devices during a total of five competitive matches. This relates to four Bundesliga matches and the DFB Pokal semi-final against Bayern Munich. The highest individual fine relates to the away match at FC Köln at the end of April.
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