"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Attacking midfielder Paulina Bartz is leaving Bayer 04 Leverkusen for good on a permanent move to Hamburger SV in the Google Pixel Women’s Bundesliga. The 21-year-old, who was on loan to the newly promoted side in the winter, originally had a contract to 2027.
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The Bayer 04 Football School opened in 2007 – now this successful programme is getting a new name and a new logo: with immediate effect, the Bayer 04 Football School powered by BarmeniaGothaer is becoming the Bayer 04 Football Academy powered by BarmeniaGothaer.
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The sustainable use of the BayArena seats removed as part of the current stadium upgrade has taken on a new dimension: Following on from numerous Bayer 04 fans receiving their ‘Undefeated Champions seats’ and various clubs and community organisations from Leverkusen and the wider region having collected the dismantled seats, Blau-Gelbe Kreuz e.V. also made their way to the BayArena recently. The German-Ukrainian aid organisation took away around 2,100 seats; in Ukraine, these will be used to upgrade the sports infrastructure of two clubs.
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