"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Today sees Bayer 04 go head-to-head with their next direct rivals in the race for Champions League qualification (kick-off 15:30 CEST). Opponents Stuttgart are currently fifth in the table, level on points with the Werkself but one place below them due to a three-goal inferior goal difference. The Black and Reds' record at Bad Cannstatt tells a clearer story: they've not lost at VfB for over 16 years. One important factor in securing what would be three crucial points away from home is Leverkusen's strength on the counter-attack. Whilst Stuttgart are also extremely dangerous going forward, they will be without their captain. Today’s matchday news.
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Another showdown in the race for the Champions League places takes place in Swabia: on Saturday 9 May (kick-off 15:30 CEST), the Werkself visit VfB Stuttgart, who are only behind on goal difference. In his pre-match press conference, head coach Kasper Hjulmand spoke about confidence, excitement and mentality.
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Reinforcement in attack: Bayer 04 Leverkusen have secured the transfer of striker Maja Sternad from Bundesliga rivals SV Werder Bremen. The 22-year-old has signed a contract until 30 June 2028.
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It's a thrilling situation: as the season draws to a close, Stuttgart and Bayer 04 are heading into the home stretch almost neck and neck. After 32 games, with 17 wins, seven draws and eight defeats each, both teams are on 58 points. Even in terms of goals scored, VfB and the Werkself are level on 66. The Black and Reds have conceded just three fewer goals (43) than their rivals (46), which is why they sit one place behind fourth-placed Leverkusen. This Saturday, 9 May (kick-off: 15.30 CEST), the two teams go head to head at the MHP Arena in Stuttgart. The lowdown on our next opponents.
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