"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Werkself-TV shows the highlights of Bayer 04's 3-0 win against FC St. Pauli in the quarter-final of the DFB-Pokal 2025/26...
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Once again in the last four! Bayer 04 put in a mature and, for long stretches, commanding performance to defeat a courageous FC St. Pauli in the quarter-finals of the 2025/26 DFB Pokal to reach the semi-finals of the competition for the third time in a row. Martin Terrier gave Leverkusen the lead on 32 minutes before Patrik Schick made it 2-0 on 63 minutes. Substitute Jonas Hofmann capped off a strong second half for the Werkself with the third goal in added time.
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The German Football League (DFL) has announced the three candidates for the title of Bundesliga Rookie of the Month for January. That includes Werkself player Jarell Quansah. Fans of Bayer 04 can vote for their favourite on the Bundesliga app from now until Thursday, 5 January (23:59 CET).
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As in the past two years, the Werkself are aiming to come out on top in the DFB Pokal quarter-finals on Tuesday night, 3 February (kick-off: 20:45 CET). With eleven home games in a row without defeat against the Kiezkicker, the Black and Reds go into the floodlit match in confident mood. But the Pokal, as is often said, has its own magic and the team from the Millerntor has much more to offer than the current 17th place in the Bundesliga would suggest. After all, Bayer 04 are one of the big German teams the combative Hamburgers have already made life difficult for this season. The matchday news.
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The Leverkusen eSports team picked up valuable points and made up ground in the overall table with a top four finish in the offline round in Showdown 4 in the VBL Club Championship 2025/26. In the round of 16, Showdown 1 winners Bayer 04 defeated the unbeaten runners-up in the previous round, VfL Bochum, in a thrilling penalty shoot-out. The Landwehr cousins, themselves the current club runners-up, then beat the current club champions and Showdown 3 winners RB Leipzig. It was not until the semi-finals that they lost out to the eventual showdown winners Borussia Mönchengladbach.
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