"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 Leverkusen have loaned U19 midfielder Jeremiah Mensah to Dutch second-tier side Roda JC Kerkrade for one year. The 18-year-old Germany youth international has a long-term contract at the club to 2031.
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Bayer 04 kick off the final phase of their 2026/27 pre-season preparations with a friendly against Premier League club Nottingham Forest. Head coach Carles Martínez’s team will take to the pitch at the City Ground today, Wednesday 12 August (kick-off: 8.45 pm/7.45 pm local time). Werkself-TV will broadcast the match live and in full exclusively for Bayer 04 members via livestream from 8.35 pm...
Bayer 04 Leverkusen have signed Argentina international Facundo Medina. The defender, who can play both at left-back and in a more central position in the back line, has signed a contract with Bayer 04 to 30 June 2031. The 1.84-metre-tall World Cup runner-up, who will wear the number 2 shirt, joins the club from French top-flight side Olympique de Marseille.
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Villa Fiorito, River Plate, Ligue 1, the World Cup final and now Bayer 04: Facundo Medina’s life story so far has been shaped by special places, clubs, matches and names. One of them is Diego Maradona, who, like Medina, hailed from the south of Buenos Aires. Another is Exequiel Palacios, his former team-mate at River Plate, who was raving about Bayer 04 to him as recently as the World Cup in North America. Medina has now taken the plunge into the Bundesliga and, as an Argentine World Cup runner-up, has joined Bayer 04 from Olympique de Marseille this week. It is set to be the next successful chapter in his career. Leverkusen’s new number 2 brings with him a South American mentality and passion, a wealth of experience from many years in Ligue 1, and a fascinating story to the Rhineland – and to a club where the 1.84-metre-tall left-footed player will be reunited with Palacios and several other familiar faces.
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Shortly after signing his contract with Bayer 04, new signing Facundo Medina spoke to Werkself.tv about his first impressions of the club, his expectations and his conversations with his Argentine compatriot Exequiel Palacios. The defender also reveals what the fans can look forward to. Welcome to Leverkusen, Facu!
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