"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 turned in a dominant performance in a 7-0 win against fifth-tier side Sportfreunde Baumberg in their first friendly ahead of the 2026/27 season. A brace from debutant Afonso Moreira (19', 27') either side of a Christian Kofane strike (23') put the Werkself 3-0 up in the first of the two 35-minute halves in Monheim am Rhein. After the break, Victor Boniface (49', 53'), Robert Andrich (56') and Nathan Tella (67') scored for the completely changed Leverkusen team. It was therefore a successful friendly debut for new head coach Carles Martínez and his team, although the hosts also had something to celebrate despite the defeat: the match marked the inauguration of Baumberg's new ground, the MEGA Stadion.
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Attention, Werkself fans: the new Away Matchday Collection is now available from the Bayer 04 online shop and the Fanwelt. It includes t-shirts, zip tops and jackets.
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Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.
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A new team, a new environment, a new challenge—and yet one thing remains the same for Afonso Moreira: his attitude. Total dedication, discipline, and the drive to improve every day have defined the Portuguese player since his early days at Sporting CP. “Even back then, I realized I had to work hard to achieve my goals,” said the 21-year-old. His parents also instilled those values in him from a young age. Values that have driven him ever since, accompanied him to France when he signed for Lyon, and now also form the foundation for his new chapter at Bayer 04. At a media session, the lightning-fast winger spoke about his values, as well as his new teammates, the new coach, and his targets at the club.
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