"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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No points in the Kraichgau: the Werkself lost 1-0 away to top-six rivals TSG Hoffenheim on Bundesliga Matchday 18. Wouter Burger scored the only goal with a free kick in the ninth minute. In an uneventful contest, the Werkself tried hard to find an equaliser but were repeatedly thwarted.
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The meeting between fifth and sixth on Saturday afternoon (17 January, 15:30 CET) is a hard one to predict. While the Werkself can take confidence from their historic record at TSG Hoffenheim, the hosts are currently enjoying their second-best Bundesliga campaign and have lost just one of their last 10 games. Another good omen for Bayer 04: Daniel Schlager also refereed Leverkusen's last victory in Sinsheim (4-1). The Matchday News.
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At the end of the winter training camp in Portugal, the Bayer 04 Women convincingly mastered their friendly ahead of the start of the second half of the season. In the match against Swiss league leaders Servette FCCF, coach Roberto Pätzold's team won 3-0 at the Monte Gordo Sports Complex. Carlotta Wamser (4’), Vanessa Fudalla (18’) and Loreen Bender (53’) scored for Bayer 04, who have been preparing for the Rückrunde in the Algarve since last Saturday.
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The German Football League (DFL) has rescheduled the postponed fixture at Hamburger SV on Bundesliga matchday 17. The match, due to be played on Tuesday, has now been rescheduled for Wednesday, 4 March (kick-off: 20:30 CET).
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