"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Former Bundesliga and Germany keeper Manfred Manglitz, who was promoted to the Oberliga West with Bayer 04 in 1962, passed away on Monday at the age of 86.
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The Werkself fixture list for the 2026/27 season in the Google Pixel Women’s Bundesliga has been finalised. To kick off the season, coach Roberto Pätzold’s team travel to RB Leipzig between 21 and 24 August. The fixtures were announced by the German Football Association (DFB) on Thursday morning. The season will conclude with a home match on 23 May 2027 against newly promoted side Mainz 05.
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On Wednesday evening, Monheim City Council voted against a planning resolution for the Bayer 04 Campus on Alfred-Nobel-Straße in Monheim in a secret ballot, with 19 votes in favour, 25 against and one abstention. The legal status of the project therefore remains unchanged.
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The Bundesliga has set the exact dates for the first four matchdays in the 2026/27 league campaign. Here is an overview of the fixtures.
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