"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Today brings the first match of the season for the Werkself. Bayer 04 kick off the 2026/27 campaign today, Saturday 22 August, at 13:00 CEST with a first-round DFB Pokal tie away to third-tier side SV Wehen Wiesbaden. The 3,700 travelling fans can not only look forward to what will hopefully be a successful start to the season, but also now organise their journeys to Black and Reds games even more easily via the WERKSELFgo car-share platform. Meanwhile, following two defeats at the start of the league season, SV Wehen are hoping to spring a surprise in the DFB Pokal tie. Today’s matchday news.
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Carolin Simon is the new captain of the Bayer 04 women’s team. The full-back, who joined from Bayern Munich in the summer, will take over the captain’s armband for the 2026/27 season. Simon returned to Leverkusen in the summer after ten years away. The 33-year-old succeeds goalkeeper Friederike Repohl, who retired at the end of last season.
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Bayer 04 start the 2026/27 season away to third-division side SV Wehen Wiesbaden. Ahead of the DFB Pokal tie on Saturday 22 August (kick-off: 13:00 CEST), head coach Carles Martínez spoke at the pre-match press conference on Friday afternoon. The topics: anticipation, passion, the fans’ support – and the captaincy for the new season.
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After 62 days of preparation, the time has finally come: the Werkself kick off the new Google Pixel Women’s Bundesliga season on Sunday (16:00 CEST) with an away match at RB Leipzig. Following a major shake-up over the summer, with eleven players leaving and twelve new signings, initial impressions from the past few weeks have given manager Roberto Pätzold great cause for optimism.
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SV Wehen Wiesbaden undoubtedly envisaged a different start to the new season. After two matchdays, the Hessen side currently sit bottom of the Liga 3 table. On Saturday 22 August (kick-off: 13:00 CEST), SVWW host the Werkself in the first round of the DFB Pokal at their home ground, the BRITA Arena. It was there, in this very competition a year ago, that the club almost pulled off a massive upset. The lowdown on our next opponents.
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