"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
A first win in the preseason: In the last friendly before the start of a two-week break in training, the Bayer 04 Women beat top-flight Dutch side Ajax 1-0. In the match played over three 30-minute thirds Vanessa Fudalla scored the goal for the Werkself. In the previous two friendlies this summer, the team led by head coach Roberto Pätzold lost 2-0 two Bundesliga rivals TSG Hoffenheim and drew 1-1 with the Dutch team PEC Zwolle.
Show more
Alejo Sarco has joined the Werkself training camp in Brazil. The 19-year-old striker, signed from Argentinian club Vélez Sarsfield in January, talks to bayer04.de about his first six months in Germany, help from Exequiel Palacios and his targets up to the end of the year.
Show more
The friendly against the CR Flamengo U20 team on Friday, 18 July (kick-off: 14:30/19:30 CEST) represents the sporting highlight of the current Bayer 04 Brazil Tour. Ahead of the clash at the Estádio da Gávea against the highly successful youth team, there was a media event with the two Bayer 04 managing directors Fernando Carro and Simon Rolfes plus head coach Erik ten Hag. The trio talked about the forthcoming opponents, first impressions of Brazil and the reasons for holding the training camp in the land of the five-time World Cup winners. Here are the key statements.
Show more
Day three of the Bayer 04 Brazil Tour. Today, Thursday 17 July, sees the two new signings Jarell Quansah and Christian Kofane join the squad in training. Plus the former Werkself players Paulo Sergio and Rodrigo Chagas visit the Bayer AG Football School. In the afternoon there is a big media event ahead of the friendly against the Flamengo U20s. As usual, Bayer04.de keeps you up-to-date with on-the-spot reports. The blog for day three of the Bayer 04 Brazil Tour (timings given in local time).
Show more
