"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 are away to Croatian champions Dinamo Zagreb on Matchday 5 of the league phase of the 2026/27 UEFA Europa League. The game kicks off on Thursday 26 November at 18:45 CET at the Maksimir Stadium. All the information on ticket sales.
Show more
It wasn’t just on the pitch that there was cause for celebration around the Werkself’s 2–1 home win against SC Freiburg. Plenty of happy faces could be seen near the dugouts at half-time too. Once again, CEO Fernando Carro, alongside former striker and club ambassador Stefan Kießling, paid tribute to eight supporters’ clubs celebrating up to their 30th anniversary on behalf of Bayer 04.
Show more
It was a match that will live long in the memory of everyone involved: The Bayer 04 U19s celebrated their seventh win in seven matches in the DFB Youth League preliminary round – and yet it was a very special victory indeed: in the 4–3 (1–1) win at VfL Bochum 1848, no fewer than five goals came in the final quarter of an hour. As the 90th minute approached, coach Patrick Greveraars’s side found themselves behind, but then fought back in true ‘Laterkusen’ style.
Show more
Under Carles Martínez, the Werkself have so far proved unbeatable at the BayArena. The Spaniard has led his team to victory in all three of their most recent home matches – and, it's worth noting, without conceding a single goal. On Sunday, 18 October (kick-off: 15:30 CEST / live on DAZN and Werkself Radio), current league leaders SC Freiburg will make the trip to Leverkusen, but will be without their top scorer. What's more, the Werkself have won all three of their previous home matches against the Black Forest club. With a goal, Patrik Schick could not only secure a fourth consecutive victory but also set a memorable record. Meanwhile, on what will be the ‘Health Day' at the BayArena, much of the focus will be on physical wellbeing. Today's matchday news.
Show more
Werkself-TV shows the highlights of Bayer 04 Women's 1-1 draw against Eintracht Frankfurt on Matchday 7 of the 2026/27 Google Pixel Women's Bundesliga.
Show more
