"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Intercultural exchange: a youth team from Ouagadougou, the capital city of Burkina Faso, visited Leverkusen in the last few days. The players and staff from AD DUHA FC enjoyed a varied programme including training, a friendly - and a very special experience on Saturday afternoon.
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The new eSports season is just around the corner. The VBL Club Championship by WOW starts on Thursday 15 October (from 18:00 CEST). And, as every year, here’s an overview: What changes are there? What is staying the same?
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Bayer 04 record-appearance maker Rüdiger Vollborn invites you to another evening in the popular ‘Rudi lädt ein’ series: on Tuesday 10 November, in collaboration with Bayer AG, the focus will be on the Nazi period. The focus will be on football, Bayer 04 and the city of Leverkusen.
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Bayer 04 Leverkusen has secured a new network partner in Extreme Networks GmbH. The leading provider of AI-powered network automation has agreed a five-year partnership with the Bundesliga club, running until 30 June 2031. As part of this, the club’s existing Wi-Fi 5 infrastructure will be replaced by more than 400 Wi-Fi 7 access points, which are specifically designed to meet the requirements of a stadium with a high user density. The aim is to enhance the fan experience while optimising operational processes and security.
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New signing Miguel Gutiérrez has made a good start at Leverkusen and has promptly earned a nomination for Player of the Month in his first few weeks in the Bundesliga. He has scored one goal and provided three assists in four league games. The Spanish left-back has also brought some impressive stats with him to Bayer 04. Issue #56 of the Werkself magazine has taken a look at these figures. ‘Facts & Fun’ with Miguel Gutiérrez.
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