"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
A bitter end to the fifth showdown of the 2025/26 VBL Club Championship as the #B04eSports team failed to take any points in the three remaining matches of the preliminary online round of the fifth and final showdown, missing out on the offline round. They can no longer take points in the overall table. Bayer 04 slipped out on the top eight, so direct participation in the final event for the German Club Championship is no longer possible, with Bayer 04 having to contest the play-offs.
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With the much-celebrated 2-1 derby win against 1. FC Köln, the Bayer 04 Women underlined their credentials as one of the top teams in the Bundesliga. Anyone wishing to support the Werkself in the stadium in the race for third place can now purchase tickets for the home match against FC Carl Zeiss Jena. Tickets are also still available for the upcoming clash against TSG Hoffenheim at the Ulrich Haberland Stadium on Sunday, 22 February. The latest information at a glance.
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Let's give it our all one more time! Today, Tuesday 17 February (live on the VBL Twitch channel from 18:00 CET), the #B04eSports team play the remaining three preliminary round matches of the fifth and final showdown of the VBL Club Championship 2025/26. The Leverkusen console pros go up against 1. FC Nürnberg, 1. FC Magdeburg and Bayern Munich, aiming to secure their place in the offline knockout round and pick up valuable points for the overall table and the battle to get into the final event for the German Club Championship. The lowdown on our next opponents.
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So here we go again: Four weeks after the 2-0 home win in the league phase of the UEFA Champions League, Olympiacos host the Werkself at the Stadio Georgios Karaiskakis this Wednesday, 18 February (kick-off: 21:00 CET - live on Werkself Radio) for the second encounter in a short space of time. It's the first leg of the knockout play-offs, and it's likely to be another high-intensity clash in a fiery atmosphere.
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The Werkself impressed in the 4-0 home win over FC St. Pauli with a performance that pleased head coach Kasper Hjulmand that had previously being missing and which he now wants to "use as a boost". Defenders Jarell Quansah and Edmond Tapsoba in particular once again stood firm at the back and scored at the other end - the latter now has the most goal involvements by a centre-back in the top five leagues. However, the Bayer 04 players are already looking forward to the forthcoming fixtures with a hunger for success and optimism. The Werkself review of the game on Carnival Saturday.
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