"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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The Werkself began 2026 with defeat, losing 4-1 at home to VfB Stuttgart on Matchday 16 of the 2025/26 Bundesliga. Jamie Leweling opened the scoring early, with Maximilian Mittelstädt making it 2-0 from a penalty before Leweling again and Deniz Undav increased the lead to 4-0 just before half-time. Alejandro Grimaldo's penalty reduced the deficit midway through the second period.
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Bayer 04 Leverkusen has gained a new partner in digital gaming platform Crown Coins, which joins the Bundesliga runners-up's Sponsors Club with immediate effect. The one-and-a-half-year contract runs until 30 June 2027.
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The Werkself host VfB Stuttgart this evening (10 January, 18:30 CET), a side whose recent Bundesliga form has been indifferent but who have regularly produced top performances in the DFB Pokal and UEFA Europa League, and who have a key player back in the squad in striker Ermedin Demirovic. Off the pitch, the BayArena faithful will be able to see the remaining stoppage time live on the video screens. The Matchday News.
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