"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Tickets are on sale for the last two Bayer 04 Women's team home games in 2025. Fans can now purchase tickets for the matches at the Ulrich Haberland Stadium against RB Leipzig and the final fixture of the year in the Rückrunde opener against German champions Bayern Munich. The latest information at a glance.
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Eliminated ahead of the offline round: On Tuesday, 18 November, the Leverkusen console pros played the two remaining matches in the online preliminary round of showdown two. After picking up six points from the first four games last week, the #B04eSports team bagged another three in the two final duels - but it wasn't enough. The Leverkusen team missed out on a place in the offline knockout round, which will take place in this second showdown on 23 November in Frankfurt am Main.
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The VBL Club Championship by WOW 2025/26 continues today, Tuesday 18 November, with the last two of the six online preliminary round matches in the second showdown. Starting at 18:00 CET, Bayer 04 face Karlsruher SC, followed by Borussia Mönchengladbach at 19:00 CET. The games will be streamed live on the Bayer 04 app and on the club Twitch channel. The lowdown on our next opponents.
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Bayer 04 has presented the groups on the Monheim council with extensively revised proposals for the planned Campus. As part of constructive discussions, the club presented a plan to the CDU, SPD, Greens, FDP, PETO and the Left Party that envisages a one-third reduction in the area of the site on Alfred-Nobel-Strasse. The distance to neighbours will be increased by almost 60 percent. The green corridor will therefore be significantly larger than previously planned. Here are the main changes.
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A disappointing Sunday afternoon in the Hanseatic city: The Bayer 04 Women missed out on a place in the DFB Pokal quarter-finals after a penalty shoot-out at Hamburger SV. After more than 120 minutes of play, coach Roberto Pätzold's team lost 4-2 on penalties to the Bundesliga newcomers in front of 3,993 spectators at the Volksparkstadion. Julia Mickenhagen's brilliant strike to level at 1-1 on 73 minutes was not enough for the Werkself in this tie. The Bayer Leverkusen Women’s team reached quarter-finals in both of the previous two seasons.
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