"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
“Year after year, this is an incredibly valuable gathering, both in terms of the content covered and the opportunity for mutual discussion,” stressed Bayer 04 goalkeeping coach David Thiel in his welcoming address at this year’s goalkeeping coaches’ meeting. This was the third time in four seasons that the event had been held at the BayArena. Organised by the German Football Association (DFB), the meeting brought together goalkeeping coaches from the Bundesliga, Bundesliga 2 and the 3rd division from the west region. For the first time this year, goalkeeping coaches from the youth performance centres (NLZ) were also present. Bayer 04 fitness coach Markus Müller provided fascinating insights into the specific fitness training carried out with the Werkself’s goalkeepers.
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It was another incredibly close call in the end: The second showdown in the 2026/27 VBL Club Championship saw the #B04eSports team once again narrowly miss out on a place in the top 16 of the preliminary round – and with it, a spot in the in-person knockout stage. It was a bitter blow: Marc and Sean Landwehr again fell just short, despite being level on points with their rivals. As was the case last month, their weaker record across the twelve individual matches in the six preliminary round fixtures proved decisive.
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“They stuck with us over the past few weeks when things weren’t going so well,” said captain Edmond Tapsoba, thanking the fans for their support after the 2–1 win in Cologne and dedicating the derby victory to them. Throughout the 90 minutes, the Werkself had looked unfazed and in command, inflicting the first home defeat of the season on FC Köln. It was the sixth consecutive win against the Cologne team for Bayer 04 – head coach Carles Martínez, on the other hand, was facing the team from the neighbouring city for the first time and “now really knows what this derby win means”. The Werkself derby review.
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Following the 2–1 derby victory away at FC Köln on Bundesliga matchday 9, Edmond Tapsoba, Malik Tillman and Aleix Garcia spoke to Werkself TV...
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Werkself TV shows the highlights of Bayer 04's 2-1 derby win at 1. FC Köln Matchday 9 of the 2026/27 Bundesliga season...
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