"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss against Werder Bremen on the 26th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women have finished in fifth place after the best Bundesliga season in the club's history in terms of points. Roberto Pätzold's side went down 3-1 at home to SV Werder Bremen on the final matchday. With 46 points and 15 wins, they've bettered the previous record campaign of 2024/25. Despite periods of pressure, Cornelia Kramer's 73rd-minute strike was not enough at the Ulrich-Haberland-Stadion, and the Werkself miss out on European qualification despite a strong end to the season.
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Bayer 04 Leverkusen have agreed a conract extension with home-grown talent Sofie Zdebel by a further year ahead of schedule. The 21-year-old Germany U23 international will stay at the club until 30 June 2028.
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After the final whistle in the home match against Hamburger SV, it showed once again that the Bayer 04 community sticks together. The team thanked the fans for their great support in a season with highs and lows and a sixth-place finish in the Bundesliga. The Black and Reds will compete in the UEFA Europa League next season. The last Werkself review in 2025/26 has all the analysis.
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Bayer 04 could only manage a 1-1 draw at home to Hamburg in the final game of the 2025/26 Bundesliga season as they finish in sixth place and qualify for the UEFA Europa League. Patrik Schick missed a first-half penalty before Fabio Vieira put the visitors ahead on the hour. Jarell Quansah’s deflected header in the 79th minute earned a point to finish the campaign.
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