"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Tickets for the first two Bayer 04 women’s team home games are now on general sale. A week after their league opener away at RB Leipzig, Roberto Pätzold’s side will face last season’s runners-up, VfL Wolfsburg, in the first home fixture on Sunday 30 August (kick-off: 16:00 CEST). Fifteen days later, on Monday night, 14 September (kick-off: 18:00 CEST), the Leverkusen Women host German champions Bayern Munich at the Ulrich Haberland Stadium for a top-of-the-table league clash. You can now also select specific seats via the online shop. The latest information on match ticket sales.
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Bayer 04 Leverkusen have extended midfielder Noah Mbamba’s contract by twelve months and sent the Belgian U21 international on loan to France. At FC Lorient, the 21-year-old – whose contract at Leverkusen now runs to 30 June 2029 – is set to gain playing time in Ligue 1 and, through strong performances and further development, put himself in the running for a future place in the Werkself squad.
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Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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The Shareholders’ Committee of Bayer 04 Leverkusen Fußball GmbH has extended the contracts of the two managing directors, Fernando Carro and Simon Rolfes, ahead of schedule. The CEO, Fernando Carro (62), will continue in his role until 30 June 2029, and managing director sport Simon Rolfes (44) will remain in post until 30 June 2031.
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