"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Two Saturdays, one Friday and one Sunday: The dates for the Bayer 04 Women's team games on matchdays 16 to 19 have been finalised. Three of the four matches scheduled by the German Football Association (DFB) on Tuesday will be played at home at the Ulrich Haberland Stadium.
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The Werkself rang in the Black and Red festive season with an emotional visit to Klinikum Leverkusen. Kristin Kögel, Melissa Friedrich and Louisa Remien from the Bayer 04 Women's team and Jonas Hofmann, Janis Blaswich and Niklas Lomb from the first team visited the young patients on the children's ward and, for the first time, on the ‘Zeitinsel’ children's palliative care unit. They brought a host of lovingly wrapped presents ensuring a big surprise for young and old alike.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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Bayer 04 Women finish 2025 with the first game of the second half of the Google Pixel Bundesliga season as they host defending champions and league leaders Bayern Munich at the Ulrich-Haberland-Stadion on Monday. Kick-off is at 18:00 CET. Here’s all you need to know ahead of the Matchday 14 encounter.
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