"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
A great start to the new eSports year as the Leverkusen professional gamers pick up nine points in the first three of six matches in the online preliminary round of the fourth showdown of the VBL Club Championship 2025/26. Between big wins, wonder goals and composed performances, there was plenty on offer against VfB Stuttgart, Hannover 96 and FC Augsburg.
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In keeping with the current freezing temperatures, Bayer 04 has heavily discounted numerous winter items – from cozy hats and sporty matchday clothing to stylish fleece and winter jackets.
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The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.
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A month on from the last match of the old year, the Werkself also play the first game of the new year in the Google Pixel Women's Bundesliga. Roberto Pätzold's side open Matchday 15 with the meeting at promoted side 1. FC Union Berlin on Friday (18:30 CET).
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