"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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Due to the last-minute postponement of the Bundesliga match between Hamburg and the Werkself on Tuesday, 13 January, Bayer 04 will reimburse the ticket price to all 3,500 fans who had already travelled to Hamburg as a sign of appreciation. The tickets remain valid for the rescheduled match (date not yet set).
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Bayer 04 Leverkusen will have to manage without centre-back Edmond Tapsoba in the coming weeks. The Burkina Faso international returned to the Werkself from the Africa Cup of Nations in Morocco with a muscle injury.
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The Bundesliga fixture between Hamburger SV and Bayer 04 Leverkusen has been postponed at short notice.
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Bayer 04 face Hamburger SV for the first time in almost eight years. Although the Hanseatic city team are often below par on the road, they are regularly in top form in front of their own fans. In particular, 18-year-old shooting star Luka Vuskovic is proving to be a real bonus for Merlin Polzin's team, both in attack and defence. However, that should not scare the Werkself: Not only was the last defeat against the newly promoted team 17 games ago, but Kasper Hjulmand's players are in with a chance of securing their fifth win in six games against HSV. Today’s matchday news.
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