"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
SAB-P GmbH is to become Bayer 04 Leverkusen's first official inclusion partner. The company, which has previously been involved in the club's Business Club, is underlining its social commitment to inclusion with an agreement that runs until 31 May 2027. Among other things, it will be the shirt sponsor of the Inclusion Team from the 2026/27 season onwards.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month.
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Werkself TV shows the highlights of Bayer 04's 3-1 win against Eintracht Frankfurt on Matchday 20 of the 2025/26 Bundesliga season...
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Kasper Hjulmand has led the Werkself back to winning ways and is back in the knockout phase of the UEFA Champions League with Bayer 04 after the 3-0 win against Villarreal on Wednesday evening. In an interview with the Werkself magazine at the BayArena in the team meeting room, directly opposite the dressing room, he provided some special insights for the current issue, which was published in January. A conversation with the 53-year-old coach about values, attitudes and personal experiences as well as interests outside of football.
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The thrilling 3-1 win for Bayer 04 against Eintracht Frankfurt in the Hinrunde is a fond memory for Alejandro Grimaldo, with his brace from free kicks, and coach Kasper Hjulmand, who was in the dugout under the Cross for the first time. Now comes the return fixture in the metropolis on the River Main and after going out of the DFB Pokal and the Champions League, the full focus at Eintracht, currently managed by two interim coaches, is now on the Bundesliga. For their part, the Werkself will do everything in their power to continue the longest winning run against a Bundesliga club. The matchday news.
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