"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Will the Bayer 04 U19s take the next step towards their first appearance in the knockout stage of the UEFA Youth League in the away game at Manchester City? Coach Kevin Brok is well aware of this historic opportunity, but he's not about to start worrying about the maths: "We're not concerned with the question of what might be good enough. We invest everything we can and always aim for the maximum. That's our way." The game on this penultimate Matchday 5 of the league phase takes place on Tuesday, 25 November (kick-off: 16:00 CET) at the Manchester City Academy Stadium. Werkself TV will be broadcasting the whole match exclusively for Bayer 04 club members live from 15:50 CET....
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€1,000 and food for a good cause: In keeping with the long-standing cooperation between Bayer 04 and the Tafel Leverkusen e.V. food bank, the U19s are also supporting the charitable organisation in the region. In addition to the generous cheque the team were able to donate to an organisation of their choice as a result of their participation in the UEFA Youth League, coach Kevin Brok's lads donated €500 worth of food - financed by their own team kitty. Ferdinand Pohl, Jesper Schlich and Co. also actively helped to stow the food in the Tafel's premises.
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Bayer 04's impressive run of form has not been affected by the international break: The Werkself followed up their 6-0 victory over Heidenheim with a 3-1 win at VfL Wolfsburg that sees them move up into a Champions League spot in the Bundesliga for the first time this season. In the first half, it was an outstandingly cool and consistent performance by the team under head coach Kasper Hjulmand, who earned a special record at Bayer 04 on Saturday. Find out all about the win at the Volkswagen Arena in the Werkself review.
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Werkself-TV shows the highlights of Bayer 04's 3-1 win at VfL Wolfsburg on the 11th matchday of the Bundesliga 2025/26...
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Bayer 04 delivered impressive proof of their strength at VfL Wolfsburg: The Black and Reds produced a very efficient performance in the 3-1 win, especially in the first half with some clinical finishing. Jonas Hofmann (9'), Edmond Tapsoba (24') and Malik Tillman (33') scored before the break, before Vavro reduced the deficit for the home side after the restart (57').
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