"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
Bayer 04 have agreed a loan move for U19s striker Ken Izekor to join Bundesliga 2 club Eintracht Braunschweig on loan for the rest of the 2025/26 season.
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Bayer 04 have agreed a loan deal for Jeanuel Belocian to join fellow Bundesliga club Wolfsburg on loan until the end of the season. The 20-year-old defender’s contract in Leverkusen runs until 30 June 2029.
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After Leverkusen's eSports team spectacularly won the first showdown in the history of the VBL Club Championship last year, two rather sobering editions followed with two early exits. Now, in Showdown Four, cousins Marc and Sean Landwehr have once again made it into the offline knockout phase. And in this phase, Bochum awaits on Monday, 2 February (live on the VBL's Twitch channel from 16:00 CET). Here's a look at their opponents and what might happen next.
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SAB-P GmbH is to become Bayer 04 Leverkusen's first official inclusion partner. The company, which has previously been involved in the club's Business Club, is underlining its social commitment to inclusion with an agreement that runs until 31 May 2027. Among other things, it will be the shirt sponsor of the Inclusion Team from the 2026/27 season onwards.
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The Werkself were impressive in the 3-1 win against Eintracht Frankfurt with clinical finishing and a first half "at a high level" that head coach Kasper Hjulmand draws a lot of positives from. The same should apply to Arthur, who scored for the first time in the Bundesliga. Edmond Tapsoba, for his part, was happy about his 250th appearance in a Bayer 04 jersey. "I think we're slowly finding our feet again," said goalscorer Malik Tillman, summing up the performance. The Werkself review.
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