KB88 stands for fair and just parameters in the area of gambling and for high-quality VIP service. In addition to the usual partner presentation on the media walls, KB88 will also appear in club publications as well as on the Power Pack, the Goal Line Panel, on the Cam Carpets and on the south-east and north-east tunnels at the BayArena.
A striking look and innovative design as an expression of a forward-looking partnership: With the official presentation of the current home jersey, Bayer 04 Leverkusen and sports equipment manufacturer New Balance start a new era in tandem. For the first partnership with a professional German club, the American company from Boston, Massachusetts has developed a creative new interpretation of the Leverkusen club colours. A row of red lines, made up of slender crosses, merges into a black background. Inspired by the world famous Bayer Cross, the jersey is a symbol of a new beginning without forgetting historical roots.
Show moreBayer 04 Leverkusen will be the first Bundesliga club to open and operate a football academy in Brazil. The "Bayer 04 Football Academy São Paulo," led by Bayer 04 club legend Paulo Sérgio, will be established on the Bayer Brazil campus in São Paulo and accommodate up to 300 children and youth ages 5 to 15.
Show moreBayer 04 Leverkusen announces the launch of three new digital channels in Portuguese, designed to bring fans in Brazil, Portugal, and Portuguese-speaking communities around the world even closer to the pulse of Die Werkself throughout the year.
Show moreTwo keepers, lots of questions: Werkself captain Lukas Hradecky and U19 goalkeeper Jesper Schlich visited the BarmeniaGothaer children’s press conference in partnership with the Bayer 04 Lions Club on Wednesday afternoon. The duo faced interesting and at times unusual questions from around 50 inquisitive young journalists in the press conference room at the BayArena.
Show moreA large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
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