Two matches and events with players and fans: Get your tickets for the Bayer 04 season launch

Once again this year, Werkself fans will benefit from affordable and family-friendly ticket prices – tickets for children are available from €5, and for adults from €10. Season card holders and Bayer 04 Club members also receive attractive discounts. Ticket sales for season card holders and Club members begin on Tuesday 7 July at 12:00 CEST, before going on open sale on Thursday 9 July at 12:00 CEST.

GET TICKETS HERE

The West Stand will open at 11:30 CEST, ahead of the kick-off at 13:15 CEST at the Ulrich Haberland Stadium for the Bayer 04 Women’s friendly against Feyenoord. Shortly after that, the first team will take to the pitch, playing their first home match of the 2026/27 season against Sevilla at the BayArena at 15:30 CEST – which will also mark the home debut for new head coach Carles Martínez. To round off the day, and once the players have showered, fans can take part in exclusive activities such as challenges, panel discussions or games at various locations around the BayArena and the UHS, and get up close and personal with the players from both squads.

new look at the BayArena

On the day, fans will also be able to experience the BayArena’s new look: Over the summer, the old seats have been replaced with new, modern folding seats. Furthermore, by relocating the banners in the lower tier of the D section, the standing and seated areas have been brought closer together both visually and functionally, creating a more unified and even more atmospheric North Stand. In doing so, Bayer 04 has fulfilled a long-standing wish of its fans.

Legends Brunch in the west beer garden

Between the opening of the West Arena section at 11:30 CEST and the start of the women’s friendly, a wide variety of hands-on activities will be waiting for young and old alike on the Piazza. At the same time, Bayer 04 fans will have the chance to chat with their heroes from days gone by at the Legends Brunch in the beer garden.

Thanks to the varied programme and the close ties between the first team and the Bundesliga Women’s side, the Bayer 04 family is coming even closer together just in time for the start of the season, so they can kick off the new campaign together with the fans, full of anticipation.

Ticket prices:

Dates:

• Tuesday, 7 July, 12:00 CEST: Ticket sales start for season card holders and Club members
• Thursday, 9 July, 12:00 CEST: Tickets go on open sale

Discount for members and season card holders

• Bayer 04 club members receive a 25% discount at the online shop (automatically applied at checkout)
• Season card holders will receive one discount code per season card via email, which reduces the price by 50%

How to order:

• Online at the Ticket web shop

Distribution:

• All single-match tickets will be made available exclusively via the ‘My Account’ section of the Bayer 04 app
• Within the Bayer 04 app or the ‘My Account’ section, ticket purchasers have the option to forward the ticket
• It is NOT possible to download the ticket as a Print@home ticket or wallet file

Payment methods:

• Online shop: Direct debit, credit card, PayPal

Ticket exchange:

• The ticket exchange will be activated once ticket sales begin
• Seats from the ticket exchange can be purchased for the match from the start of individual ticket sales

Further information:

• Full details on the procedure for public transport tickets can be found HERE.
• The away section is located in Block G5; tickets can only be purchased from the away club.
• Standing areas SG1 to SG3 and the seated section G4 form part of the home section.

Pre-authentication for web shop:

• From 11:30 CEST, a pre-authentication process and a waiting area will be activated for the entire shop.
• Fans must authenticate themselves before entering the waiting area.
• Only members who joined by 10:00 CEST may authenticate themselves.
• Only the email address registered with the Bayer 04 account may be used for authentication.
• Authentication using a different email address is not possible.
• For the first step, the eligible fan enters their email address.
• If this matches the email address on their Bayer 04 account, they will receive a six-digit verification code at that address.
• If the email address does not match, they will receive an error message.

Web shop waiting room:

• As soon as you have completed pre-authentication, you will be taken to the waiting room.
• From 12:00 CEST, fans will then be admitted to the Bayer 04 online shop from this waiting area in random order.
• The time fans enter the digital waiting area does not affect their place in the queue. There is no benefit in queuing early.
• From 12:00 CEST, all other fans will join the back of the queue.