
"What happens on the pitch is crucial" – every German football fan knows this legendary sentence from Adi Preißler. He hits the nail on the head about what really matters to us all in the end: the match. About what happens in front of us on the pitch. About tackles and goals. About football in the final analysis. And that's exactly why we have focused so much of our attention on the matchday page on our new website. We asked ourselves: How can we get our fans perfectly in the mood for a the Werkself matchday?
What information should definitely be included? What do we want to deliver in our live reporting of the 90 minutes? What can we offer after the final whistle? And how can we present everything to do with a matchday in detail and, at the same time, in a comprehensive and compact fashion?
The matchday page is our answer to all these questions. Everything thing is brought together here: text, images, interviews, minute-by minute reporting, press conferences, social media content. Everything to do with a Werkself matchday. Always available and optimised for all devices.
The first content comes in days before the match. For example, the our next opponents profile. Comprehensive data preview and statistics. Ticket information. That is gradually followed by video coverage of the press conference with the head coach and the match preview compiled by Bayer 04 TV. The final facts about the current personnel situation for both teams, the match officials line-up, special matchday events or local transport updates complete the picture.
Matchday! Now it's exciting! We start our minute-by-minute live reporting two hours before kick-off. We provide information, statistics, interactive content and entertainment. And, of course, the line-ups and the match action. Our reporters are certainly kept busy on their keyboards.
Loads of images are compiled – from events before the game, our prose warming up, fan choreography and, of course, the best moments of the game. And the fans also have their say during the game via social media channels. Everything live and in colour!
After the game we provide detailed match report of the 90 minutes. We present the best photos in a gallery. And Bayer 04 TV also provide post-match interviews and highlights of the press conference with the two coaches. The minutes-by-minute reporting is also available for those interested. And there is also the current league table.
We have packaged all that – before, during and after – clearly on one page. You can't have more on a matchday. The matchday page is easily by going to the 'game plan' button on the homepage. you can easily navigate to the previous and next matchday without having to leave the matchday page.
That's how we construct an archive that retains EVERYTHING about all 34 Werkself matchdays in the season: images, facts, match reports, statistics, TV reaction, press conferences, minute-by-minute reporting and, last not least, what our fans have posted about the relevant match.
And that applies immediately to every matchday. Because we know: After every game is before the game…

Another home game, another top opponent - another marker? Three days after their convincing performance in the 1-1 draw with Arsenal in the UEFA Champions League round of 16 first leg, Bayer 04 continue their Bundesliga campaign with an equally high-calibre fixture. Matchday 26 sees league leaders Bayern Munich visit the sold-out BayArena. Ahead of the clash, head coach Kasper Hjulmand spoke about a comparison between Arsenal and the Bavarians, Bayern's high-scoring performance in Europe's premier club competition and a return to the squad for one Werkself player.
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High spirits and previously untold stories: Around 100 Bayer 04 fans packed the Schwadbud fan pub in the east stand of the BayArena on Thursday evening to be there in person for the first instalment of the new series of events entitled “Rudi lädt ein” (Rudi invites you). They listened intently as long-serving Werkself players Gonzalo Castro and Stefan Kießling chatted with record appearance-maker Rüdiger Vollborn and presenter and stadium announcer Tobias Ufer about their many years together at the club, shared amusing anecdotes and revealed dressing room secrets. Anyone who missed the premiere can already look forward to the second instalment – on 12 May, Rudi will be testing the expert knowledge of Bayer 04 fans during a quiz night.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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They're well on their way to becoming German champions for the 35th time and once again proved their incredible class in the UEFA Champions League on Tuesday. This Saturday, 14 March (kick-off: 15.30 CET), Bayern Munich will be the visitors to the BayArena. It'll be a meeting of the two Bundesliga teams with the most dominant styles of play. A look at our opponents shows the visitors from the Bavarian capital have many strengths - but are also vulnerable.
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Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).
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