Back
22.08.2017Bayer 04

Social Hubs - Facebook and Co. in focus

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. We want to begin by looking at Social Hubs...
iPad_MockUp-B04_NewOnE_PR-SocialHub.jpg

Can you imagine the world today without social media? Would you like to see that? We definitely wouldn’t! We love social media! Because Facebook, Twitter, Instagram, Snapchat and co. provides us with the opportunity to communicate and interact with our fans that was not available in the predigital age. We grow closer together and can exchange opinions whenever we want. And it is clear there is now a huge Bayer 04 community that shares a passion or at least a liking for the Werkself.

That is why we are providing loads of space for social media on our new website. And, indeed, in a wide range of areas. For example in the shape of social hubs. That means presenting groups of posts on the most popular channels such as Facebook, Twitter and Instagram. Such social hubs can also be found on the players' pages. Our Werkself lads are avid users of digital communication. So the player page provides a social hub that includes the official channels of our pros. We also do the same on the Bayer 04 Women's page.

Our home page has a social hub with a selection of the most up-to-date and cool posts on Facebook, Twitter and Instagram. In the fan zone, we also present Bayer 04 fan information (Facebook). And, on the matchday pages, contributions with the match hashtag are visible for the relevant games.

That means our fans can enjoy the colourful social media world of Bayer 04 at a glance without being actively involved on the particular platforms and without having to search too much.

Related News

crop_20260808_VK_Piazza_1666.jpg
Bayer 04 - 08.08.2026

2026 season launch blog: Women win 7-0 - Lots of fun in the activity zones

Bayer 04 are back at the BayArena! Under the slogan “One day. Two teams. One club.”, the Leverkusen stadium grounds will be transformed into a world of experiences – with a wide range of exclusive activities both on and off the pitch. Keep track of all the highlights in our blog for the 2026 season launch.

Show more
Jubel der Werkself
Women - 08.08.2026

Goal fest with a hat-trick from Kramer: Women’s team beat Feyenoord 7-0

Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.

Show more
eSports-Trikot
eSports - 07.08.2026

#B04eSports: The eSports jersey for the 2026/27 season

Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.

Show more
Paulo Sergio mit Carles Martínez
Bayer 04 - 07.08.2026

‘Excellent prospects’ for the new season in Leverkusen and Brazil: Interview with club legend Paulo Sergio

Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.

Show more
crop_20260806_JS_Trainngslager_Tag5_3197.jpg
Bayer 04 - 06.08.2026

Day 5 blog: Team event and football tennis| Training camp in the Weimarer Land

A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.

Show more