Can you imagine the world today without social media? Would you like to see that? We definitely wouldn’t! We love social media! Because Facebook, Twitter, Instagram, Snapchat and co. provides us with the opportunity to communicate and interact with our fans that was not available in the predigital age. We grow closer together and can exchange opinions whenever we want. And it is clear there is now a huge Bayer 04 community that shares a passion or at least a liking for the Werkself.
That is why we are providing loads of space for social media on our new website. And, indeed, in a wide range of areas. For example in the shape of social hubs. That means presenting groups of posts on the most popular channels such as Facebook, Twitter and Instagram. Such social hubs can also be found on the players' pages. Our Werkself lads are avid users of digital communication. So the player page provides a social hub that includes the official channels of our pros. We also do the same on the Bayer 04 Women's page.
Our home page has a social hub with a selection of the most up-to-date and cool posts on Facebook, Twitter and Instagram. In the fan zone, we also present Bayer 04 fan information (Facebook). And, on the matchday pages, contributions with the match hashtag are visible for the relevant games.
That means our fans can enjoy the colourful social media world of Bayer 04 at a glance without being actively involved on the particular platforms and without having to search too much.
This Wednesday afternoon, the German Football Association (DFB) announced the exact kick-off times for Matchday 6 in the Google Pixel Women’s Bundesliga. According to the fixture list, the Bayer 04 Women’s home match against Werder Bremen will be played on Friday, 2 October, at 18:30 CEST.
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Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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Loud cheers rang out five times at the BayArena on Saturday afternoon. Four of them were occasioned by the Bayer 04 fans celebrating the goals – some of which were beautifully worked – scored by a dominant Werkself, whilst the fifth eruption of black-and-red jubilation was prompted by the return of fans' favourite Moussa Diaby. “You can really feel the impact he had here,” said a delighted Managing Director Sports Simon Rolfes about the comeback afterwards. On the pitch, following the commanding 4–0 win over 1. FC Union Berlin, players, coaches and the media were in agreement: that was “the right response” (kicker magazine). The Werkself review of the first Bundesliga home game of the 2026/27 season.
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