
It starts on Saturday at 11.00 CEST with the friendly between the Bayer 04 Women and FSV Gütersloh 2009. Access to the game at the UHS is from 10.30 CEST via the West entrance of the BayArena. Entrance is free for ticket holders for the clash between the Werkself and West Ham United. A ticket office will be open on the day with tickets for the game against the Hammers from England available from €10.
Please note: The fan shop in Leverkusen Wiesdorf is closed all day and the shop at the BayArena will be open during the season launch.
The BayArena will open at 11.30 CEST for the friendly between the Werkself and West Ham United. The best atmosphere and a good mood ahead of the game is provided for: Fans can expect a wide range of activities and games around the stadium. The youngest Bayer 04 fans will be well taken care of: With face painting, shooting cannons or measuring shots on goal there is fun guaranteed for the whole family.
One highlight will be the presentation the Werkself ahead of the game and the Bayer 04 Women during half-time. Members of the Bayer 04 Löwenclub will form a guard of honour for the teams on the pitch and thereby provide a special atmosphere.
Around 30 minutes before kick-off in the game against the Hammers from the Premier League, there will be a crossbar challenge between fans and three players from the Bayer 04 women's team.
Immediately after that there will be an interview on the "stellkrebsvomplatz" campaign to raise awareness of the subject of the early diagnosis of prostate cancer. The stadium announcers Pitti Dahl and Tobias Ufer plus fan liaison officer Andreas ‘Paffi’ Paffrath together with Meinolf Sprink, fan and community director, plus Professor Wülfing from the USG (Urological Health Foundation) will discuss the subject of early diagnosis of prostate cancer. There will also be an information stall opposite the VIP entrance to the West stunned at the BayArena. Further information on the #stellkrebsvomplatz campaign and why a preventative examination is worthwhile for Bayer 04 fans is available HERE.
At half-time there will also be an interview with Fernando Carro, chairman of the board, and sporting managing director Simon Rolfes.
Bayer 04 Partners will have information stands at the season launch. Main sponsor Barmenia will present a football rodeo on the west side of the BayArena and the team from the Zweirad-Center Prumbaum will run a bicycle workshop at the bicycle stands at the motorway supports and new Kölsch partner Früh Kölsch will bring a few tasters with them.
The stadium layout:

After the game against West Ham, Jeremie Frimpong and Elisa Senß will be honoured for their performances in the 2022/23 season. The two Leverkusen players will receive the awards for Player of the Season and Women's Player of the Season following a poll of Bayer 04 supporters over the past few weeks.
That will be followed by an exclusive autograph session with the Werkself players and the Bayer 04 Women's squad for Bayer 04 Club members, Löwenclub children as well as disabled fans. As over 20,000 fans are expected on the day of the season launch, lots have been drawn between Bayer 04 Club members, Löwenclub children plus disabled fans to decide who can collect autographs. All the relevant rules on the procedure at the autograph session will be sent to the lucky winners via email.
Fans who have not won a place at the autograph session have other options: The beer garden on the Piazza with live music plus the fan shop will be open until the end of the autograph session.
The first competitive match of the 2023/24 season is on Saturday 12 August. The Werkself are away to FC Teutonia 05 Ottensen from Hamburg in the first round of the DFB Cup. The tie will be played on Saturday with a 15.30 CEST kick-off at the Millerntor Stadium of second division FC St. Pauli.
The Bundesliga opener is a week later: The team under head coach Xabi Alonso entertain DFB Cup winners RB Leipzig at the BayArena on Saturday 19 August (kick-off: 15.30 CEST).

Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss against Werder Bremen on the 26th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women have finished in fifth place after the best Bundesliga season in the club's history in terms of points. Roberto Pätzold's side went down 3-1 at home to SV Werder Bremen on the final matchday. With 46 points and 15 wins, they've bettered the previous record campaign of 2024/25. Despite periods of pressure, Cornelia Kramer's 73rd-minute strike was not enough at the Ulrich-Haberland-Stadion, and the Werkself miss out on European qualification despite a strong end to the season.
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Bayer 04 Leverkusen have agreed a conract extension with home-grown talent Sofie Zdebel by a further year ahead of schedule. The 21-year-old Germany U23 international will stay at the club until 30 June 2028.
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After the final whistle in the home match against Hamburger SV, it showed once again that the Bayer 04 community sticks together. The team thanked the fans for their great support in a season with highs and lows and a sixth-place finish in the Bundesliga. The Black and Reds will compete in the UEFA Europa League next season. The last Werkself review in 2025/26 has all the analysis.
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Bayer 04 could only manage a 1-1 draw at home to Hamburg in the final game of the 2025/26 Bundesliga season as they finish in sixth place and qualify for the UEFA Europa League. Patrik Schick missed a first-half penalty before Fabio Vieira put the visitors ahead on the hour. Jarell Quansah’s deflected header in the 79th minute earned a point to finish the campaign.
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