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28.07.2026Bayer 04

New season, improved catering: Enhanced service at the BayArena

Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
Bayer 04-Fans in der BayArena

FAMILIAR FAVOURITES AND TARGETED IMPROVEMENTS

The classic stadium offering remains a permanent feature for fans - in particular bratwurst and currywurst as well as the wide range of drinks, which for many are an inherent part of the matchday experience.

The offering is being adjusted and carefully expanded in individual areas. Rather than fundamental changes, it's about continued development. There are also select additions in the beverage category, including additional beer brands from Bayer 04’s new beer partner, Anheuser-Busch, such as Bud and Spaten.

development of services

A central focus is on the development of the catering processes. Additional sales points, reworked stand concepts and new services such as mobile beer sellers are set to better structure the processes in the stadium and improve the overall service for fans.

fair and reasonable pricing

The price structure in catering is also being amended for the new season, against the backdrop of general cost trends and rising personnel costs.

Going forward, a bratwurst will cost €4.90, currywurst €5.30 and non-alcoholic drinks such as Coca-Cola (0.5l) €4.90. For Früh Kölsch, Beck's and Bud (0.5 l), it's €5.50. In response to frequent fan requests, the price of mineral water from our partner Haaner Felsenquelle has been reduced to just €3.00

Together, Bayer 04 and Aramark have the aim of providing a balanced offering and keeping prices at a reasonable level.