
The classic stadium offering remains a permanent feature for fans - in particular bratwurst and currywurst as well as the wide range of drinks, which for many are an inherent part of the matchday experience.
The offering is being adjusted and carefully expanded in individual areas. Rather than fundamental changes, it's about continued development. There are also select additions in the beverage category, including additional beer brands from Bayer 04’s new beer partner, Anheuser-Busch, such as Bud and Spaten.
A central focus is on the development of the catering processes. Additional sales points, reworked stand concepts and new services such as mobile beer sellers are set to better structure the processes in the stadium and improve the overall service for fans.
The price structure in catering is also being amended for the new season, against the backdrop of general cost trends and rising personnel costs.
Going forward, a bratwurst will cost €4.90, currywurst €5.30 and non-alcoholic drinks such as Coca-Cola (0.5l) €4.90. For Früh Kölsch, Beck's and Bud (0.5 l), it's €5.50. In response to frequent fan requests, the price of mineral water from our partner Haaner Felsenquelle has been reduced to just €3.00
Together, Bayer 04 and Aramark have the aim of providing a balanced offering and keeping prices at a reasonable level.

Bayer 04 will have to manage without forward Moussa Diaby for their upcoming matches. The 27-year-old Frenchman sustained a thigh injury in the 3-0 defeat against TSG Hoffenheim yesterday afternoon, Sunday 25 October. Diaby is expected to be available again after the international break in November.
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It has been a long time since feeling what it’s like to come away empty-handed. The last – and so far only – defeat of the season, in Elversberg, was two months ago. Since then, Bayer 04 have followed that up with seven wins and a draw. Now it has happened again away to TSG Hoffenheim. As the match progressed, the Werkself grew in confidence and “could even have scored the opening goal”, as Robert Andrich said after the game. In the end, it was the side from Sinsheim who sealed a 3–0 victory after “hectic closing stages” (kicker). The Werkself review.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
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