1.07.2025Bayer 04

New chapter – same fire: Bayer 04 and New Balance present 2025/26 home jersey

A striking look and innovative design as an expression of a forward-looking partnership: With the official presentation of the current home jersey, Bayer 04 Leverkusen and sports equipment manufacturer New Balance start a new era in tandem. For the first partnership with a professional German club, the American company from Boston, Massachusetts has developed a creative new interpretation of the Leverkusen club colours. A row of red lines, made up of slender crosses, merges into a black background. Inspired by the world famous Bayer Cross, the jersey is a symbol of a new beginning without forgetting historical roots.

GET YOUR JERSEY HERE

The jersey is made of 100% recycled polyester. The Bayer 04 logo in red stands out on the left chest and on the right side there is the logo of New Balance in red. Werkself is written in red on the collar. The left sleeve features the logo of the Werkself sleeve partner Niedax Group and the main sponsor BarmeniaGothaer is represented in white on the chest. The home kit includes black shorts and socks that gives the Werkself a confident, contemporary look for the 2025/26 campaign.

"We are more than excited to go into the next chapter of the club with New Balance as our new kit supplier," said Markus Breglec, Chief Marketing and Innovation Officer at Bayer 04 Leverkusen. "Our new home jersey combines the design strength and innovative craftsmanship of New Balance with the spirit of our club and the inspiration of our fans. We can hardly wait for the new season to start and see all the Werkself teams under the Cross in this brilliant kit."

Kenny McCallum, Senior Director New Balance Football Product, said: "This is more than just a jersey – it's a statement. With our first, bold design for Bayer 04 Leverkusen we wanted to capture the essence of the club and the energy of the fans and exceed the boundaries at the same time. This jersey reflects our common ambitions and is the start of an exciting new era."

The new home jersey is available in children's sizes (JS – JXL) for €69.90 and in adult sizes (S – 5XL) for €94.90. The women's version is available in sizes XS – 2XL also priced at €94.90. There is also the elite version, which is identical to the player edition to be worn by the Werkself in the 2025/26 season, at the price of €139.90 (sizes S – 3XL).

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loyalty discount for our Bayer 04 Club members

The jerseys are available now from the Bayer 04 shops and also from our online shop. Club members are entitled to a very special loyalty discount at the start of sales – keep an eye on your email inbox.

Not yet a Bayer 04 Club member? No problem, click HERE for membership!

On New Balance Football

New Balance Football follows an original approach in the development and design of their products and focuses on the special requirements of the player and the game. This is reflected in the quality of the sponsorship contracts concluded by the company including with top European clubs like Porto, OSC Lille, Atalanta and Bayer 04 Leverkusen plus a number of top stars playing at the highest level. Further information on New Balance Football can be found at www.newbalance.com/football. New Balance Football is on Facebook, Twitter and Instagram.

On New Balance

New Balance, based in Boston, Massachusetts, has set itself the following aim: Independent since 1906, the company empowers people throughout the world through sport and craftsmanship. New Balance has 10,000 employees worldwide and in 2024 achieved a global turnover of 7.8 billion US dollars. Further information on New Balance can be found at www.newbalance.com; the latest press information can be found at http://newbalance.newsmarket.com.

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