Werkself supporters can get everything a black and red fan's heart could desire at the new online shop – from official first team shirts and training kit through to fan merchandise for leisure activities or at home and a selection of camps for the Bayer 04 Soccer School. It's easy to choose the right membership online and add it to your basket online.There's something for everybody!
The new web shop reflects the design of the Bayer 04 website. In the black and red colours of the club and with lots of big photos the site is really eye-catching. There is also a lot of new content at the shop. Current offers and promotions stand out on the home page – you can see what's new in the black and red world straight away. And, thanks to the responsive design, the whole shopping experience is available on the move – whichever device you have in your hand. And, to cap it all, the shop loads faster than before. We have also revamped the 'My Account' section: All information on your order is easily visible and you can track your orders or view and change your personal details.
The player pages are also new. Every Werkself pro has their own page at the new web shop. In addition to player information, you can also find the individual players' favourite products. A little taster: Lukas Hradecky likes the Bayer 04 wheat beer glass, Julian Brandt counts the Playstation controller in #B04eSports look as one of his favourites and Jonathan Tah thinks the 'Laurel' hoodie from the current range should be in every Werkself fan's clothes cupboard. Have a browse– you'll definitely find something to go with your personal favourite. And if that's the shirt of your favourite player then it's easy to sort out in 04 simple steps using the new shirt configurator.
How do you like the new shop? Just take a look: Click HERE to get to the shop. Do you have any comments for us? Are there mistakes or things we can improve? We look forward to your feedback and your support in setting up our new web shop. As a thank you, we will hold a raffle of all feedback entries up to 30 April 2019 and give away three footballs, a premium hoodie, signed by all the players who were at the filming of our videos for the new shop. Send an e-mail to info@bayer04.de marked 'New web shop' or just use the contact form.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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