Back
5.04.2019Bayer 04

Makeover for Bayer 04 web shop

Following the new look for the Bayer 04 website at the start of the 2017/18 season, the web shop also has a new appearance. But that's not all: everything is quicker, easier to see, and more modern. Bayer 04 fans can enjoy many developments and Innovations.
NEU_Unser_neuer_shop_Var_1.jpg

Werkself supporters can get everything a black and red fan's heart could desire at the new online shop – from official first team shirts and training kit through to fan merchandise for leisure activities or at home and a selection of camps for the Bayer 04 Soccer School. It's easy to choose the right membership online and add it to your basket online.There's something for everybody!

The new web shop reflects the design of the Bayer 04 website. In the black and red colours of the club and with lots of big photos the site is really eye-catching. There is also a lot of new content at the shop. Current offers and promotions stand out on the home page – you can see what's new in the black and red world straight away. And, thanks to the responsive design, the whole shopping experience is available on the move – whichever device you have in your hand. And, to cap it all, the shop loads faster than before. We have also revamped the 'My Account' section: All information on your order is easily visible and you can track your orders or view and change your personal details.

player pages and short configurator

The player pages are also new. Every Werkself pro has their own page at the new web shop. In addition to player information, you can also find the individual players' favourite products. A little taster: Lukas Hradecky likes the Bayer 04 wheat beer glass, Julian Brandt counts the Playstation controller in #B04eSports look as one of his favourites and Jonathan Tah thinks the 'Laurel' hoodie from the current range should be in every Werkself fan's clothes cupboard. Have a browse– you'll definitely find something to go with your personal favourite. And if that's the shirt of your favourite player then it's easy to sort out in 04 simple steps using the new shirt configurator.

provide Feedback and win

How do you like the new shop? Just take a look: Click  HERE to get to the shop. Do you have any comments for us? Are there mistakes or things we can improve? We look forward to your feedback and your support in setting up our new web shop. As a thank you, we will hold a raffle of all feedback entries up to 30 April 2019 and give away three footballs, a premium hoodie, signed by all the players who were at the filming of our videos for the new shop. Send an e-mail to info@bayer04.de marked 'New web shop' or just use the contact form.

Related News

Ansetzung des 6. Bundesliga-Spieltags
Women - 09.09.2026

Floodlit home match against Werder Bremen: Women’s Bundesliga Matchday 6 scheduled

This Wednesday afternoon, the German Football Association (DFB) announced the exact kick-off times for Matchday 6 in the Google Pixel Women’s Bundesliga. According to the fixture list, the Bayer 04 Women’s home match against Werder Bremen will be played on Friday, 2 October, at 18:30 CEST.

Show more
Burak Kir und Clinton Wilson beim Packen
Sustainability - 09.09.2026

‘Real role models’ show solidarity – BioBrotbox campaign with Bayer 04

Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.

Show more
Gruppenfoto
Football Academy - 07.09.2026

Bayer 04 Football Academy São Paulo visits Leverkusen

A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.

Show more
Equi Fernández
Business - 07.09.2026

Fashion and style for the Werkself: LERROS remains Bayer 04's official outfitter

The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.

Show more
The Werkself celebrating their home win against Union Berlin
Bundesliga - 06.09.2026

Werkself review: Came up with ‘the right response’

Loud cheers rang out five times at the BayArena on Saturday afternoon. Four of them were occasioned by the Bayer 04 fans celebrating the goals – some of which were beautifully worked – scored by a dominant Werkself, whilst the fifth eruption of black-and-red jubilation was prompted by the return of fans' favourite Moussa Diaby. “You can really feel the impact he had here,” said a delighted Managing Director Sports Simon Rolfes about the comeback afterwards. On the pitch, following the commanding 4–0 win over 1. FC Union Berlin, players, coaches and the media were in agreement: that was “the right response” (kicker magazine). The Werkself review of the first Bundesliga home game of the 2026/27 season.

Show more