On Saturday, 12 September, fans can look forward to a 90-minute live broadcast from 15.30 CET at bayer04.de and on the official Bayer 04 YouTube channel with a programme of black and red entertainment from the Schwadbud – the perfect introduction to the new season.
CEO Fernando Carro, head of the youth section Thomas Eichin, popular figure Ramazan ‘Rambo’ Özcan plus the Bayer 04 women’s team captain Jessica Wich and new signing Kristin Kögel will all be guests in the studio. They will not only field questions from the presenters Mara Mones and Cedric Pick but also show what they can do in an amusing studio challenge.
Viewers can also look forward to seeing new signing Patrik Schick take part in the popular ‘Black or Red’ format, sporting director Simon Rolfes, who will answer penetrating questions from fans, Bayer 04 legend Stefan Kießling in a completely unusual role, the Werkself first team who will send out warm greetings to the fans plus much more.
It is possible to join in the chat on the YouTube channel during the whole broadcast – comments will be worked into the broadcast and questions redirected to the studio guests.
The perfect introduction to the new season ahead of the opening fixture in the DFB Cup against Eintracht Norderstedt on Sunday, 13 September (15.30 CET).
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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There is plenty going on at the Leverkusen stadium – even when the Werkself have a day off. At the ‘Expert Days Analytics’ event, organised by Team Analysis, assistant coach Marcel Daum and Simon Lackmann, an analyst in the professional players’ department, spoke with other analysts and coaches from the professional and youth teams about formations, tactics and the use of data in match analysis. Just one room away, Western German football coaches and referees from the professional leagues in Germany gathered for the “Regional Hub for Head Coaches and Referees”, organised by the Bundesliga.
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