
On Saturday, 12 September, fans can look forward to a 90-minute live broadcast from 15.30 CET at bayer04.de and on the official Bayer 04 YouTube channel with a programme of black and red entertainment from the Schwadbud – the perfect introduction to the new season.
CEO Fernando Carro, head of the youth section Thomas Eichin, popular figure Ramazan ‘Rambo’ Özcan plus the Bayer 04 women’s team captain Jessica Wich and new signing Kristin Kögel will all be guests in the studio. They will not only field questions from the presenters Mara Mones and Cedric Pick but also show what they can do in an amusing studio challenge.
Viewers can also look forward to seeing new signing Patrik Schick take part in the popular ‘Black or Red’ format, sporting director Simon Rolfes, who will answer penetrating questions from fans, Bayer 04 legend Stefan Kießling in a completely unusual role, the Werkself first team who will send out warm greetings to the fans plus much more.
It is possible to join in the chat on the YouTube channel during the whole broadcast – comments will be worked into the broadcast and questions redirected to the studio guests.
The perfect introduction to the new season ahead of the opening fixture in the DFB Cup against Eintracht Norderstedt on Sunday, 13 September (15.30 CET).

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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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