
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Werkself welcome FC Augsburg to the BayArena on Bundesliga matchday 30 in the 2025/26 season. The match on Saturday, 18 April kicks off at 15:30 CEST. Bayer 04 have organised a family matchday with exclusive offers for parents and children. Information on ticket sales.
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The Werkself host VfL Wolfsburg at the BayArena on matchday 28 in the 2025/26 Bundesliga season. The match is on Saturday, 4 April, with the kick-off at 15:30 CET. Information on ticket sales.
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The #B04 eSports team made a successful start to the 2025/26 VBL Club Championship finals. Marc and Sean Landwehr defeated the hosts of the event, Hamburger SV, in the Round of 16. The quarter-final in the German club championship will be played on Sunday, 8 March at 14:00 CET against SC Freiburg, who finished top of the table in the league phase.
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Werkself TV shows the highlights of Bayer 04's 3-3 draw at SC Freiburg on Matchday 25 of the 2025/26 Bundesliga season...
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