
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.
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Thanks to an efficient second half, Bayer 04 Women kicked off the new Bundesliga season with a hard-earned 2-0 win at RB Leipzig on Sunday afternoon. A quickfire double from strikers Cornelia Kramer and Maja Sternad after the break earned coach Roberto Pätzold's side the first three points of the campaign.
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It was a perfect start for Bayer 04: in Carles Martínez's first competitive match as Leverkusen head coach, Patrik Schick broke SV Wehen Wiesbaden's resistance shortly before half-time. The Black-and-Reds pulled clear in the second half, winning by a final score of 4-0. There was also good news on the personnel front. The Werkself Review of the 2026/27 DFB Pokal first-round clash.
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After the 4-0 win at SV Wehen Wiesbaden in the first round of the DFB Pokal, goalscorers Lucas Vázquez and Nathan Tella spoke to Werkself-TV...
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