
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.
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Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.
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In glorious sunshine and temperatures of around 30 degrees Celsius, the Bayer 04 Women have begun their preparations for the new season. With a relaxed first session at the Kurtekotten training centre, coach Roberto Pätzold’s team became the first Bundesliga side to resume training after a 37-day break.
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Black and Red stand out. Under the slogan ‘Diversity under the Cross’, Bayer 04 took part in Pride on the Rhine at the weekend alongside the queer fan club “Bayer 04 Junxx”. The club mascot, Brian the Lion, and several members of staff were also in attendance, championing diversity and solidarity.
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