
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Whether it's the Lions Club, Teens, Bayer 04 Club or Silver Lions - there was a lot going on again this year in all age-specific members' clubs. We look back on an eventful year with numerous events and many exclusive moments with the Werkself. We take a look at what the year 2025 had to offer for the members of the Bayer 04 Club...
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Bayer 04 host 1. FC Köln at the BayArena in the final home game of 2025 . Today’s match on Saturday, 13 December kicks off at 18:30.30 pm. The Werkself are looking for three points against 1. FC Köln, who are without a win in four games but they do have a shooting star in their ranks up front. The Bayer 04 Volunteering Award will be presented at the derby against the club from Cologne and another fan club will be honoured for many years of loyalty under the Cross. The matchday news.
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The German Football Association (DFB) has officially recognised Bayer 04 as a women’s talent support centre. As announced by the DFB, 1 FC Köln, Union Berlin, RB Leipzig and Hamburger SV are also certified as performance or talent support centres from 1 January 2026 in addition to the Werkself.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Werder Bremen on the 13th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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