
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

For the third time in a row, the Leverkusen eSports players have made it through to the final round of the VBL Club Championship. From 7 to 8 March, they will compete for the German Club Championship at XPERION in Hamburg. At the start of the final round, they face Hamburger SV in the Round of 16. The match starts at 19:30 CET on Saturday, 7 March and will be broadcast live on the VBL Twitch channel. The eSports preview.
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"We played with pace and patience today. That was the decisive factor," said managing director sport Simon Rolfes following the 1-0 win at Hamburger SV in the rearranged match on Wednesday night. Although the Werkself still had room for improvement in terms of capitalising on their chances against the Red Shorts, they produced a different display to last time out and were rewarded for a concentrated performance over 90 minutes. The Werkself review features reaction to the game, including from a happy starting XI debutant, as well as the match stats.
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Werkself TV shows the highlights of Bayer 04's 1-0 win in rearranged match at Hamburger SV on Matchday 17 of the 2025/26 Bundesliga season...
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The second attempt was a successful one: the Werkself won 1-0 at Hamburger SV in the rearranged Bundesliga Matchday 17 encounter. Head coach Kasper Hjulmand's side dominated play from the start and eventually scored the winning goal through Christian Kofane in the 73rd minute.
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