
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss against Werder Bremen on the 26th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Leverkusen have agreed a conract extension with home-grown talent Sofie Zdebel by a further year ahead of schedule. The 21-year-old Germany U23 international will stay at the club until 30 June 2028.
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Bayer 04 could only manage a 1-1 draw at home to Hamburg in the final game of the 2025/26 Bundesliga season as they finish in sixth place and qualify for the UEFA Europa League. Patrik Schick missed a first-half penalty before Fabio Vieira put the visitors ahead on the hour. Jarell Quansah’s deflected header in the 79th minute earned a point to finish the campaign.
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Jonas Omlin was given an official send-off ahead of the final Bundesliga game of the season at home to Hamburg. The 32-year-old Swiss goalkeeper joined the Werkself on loan for the second half of the campaign from Borussia Mönchengladbach in the winter.
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