
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of Bayer 04 Women's 2-0 win against Hamburger SV on Matchday 9 of the 2026/27 Google Pixel Women's Bundesliga.
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After back-to-back away defeats, Bayer 04 Women now face their penultimate home fixture of 2026 as they welcome Hamburg to the Ulrich-Haberland-Stadion on Saturday (14:00 CET) seeking three important points in the Google Pixel Bundesliga.
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