
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Bayer 04 Women welcome FC Carl Zeiss Jena to the Ulrich Haberland Stadium on Sunday night in a white retro look - and in a unique Bayer 04 ‘50 Years of Fan Clubs’ special edition jersey. In sporting terms, head coach Roberto Pätzold's team will face the Bundesliga's bottom team at 18:30 CET looking to keep their chances of third place in the table alive with six games left to play.
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Bayer 04 Leverkusen will have to manage without the two strikers in the immediate future. Caroline Kehrer suffered a torn ligament in her right knee and Amy Wrigge tore her cruciate ligament.
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The #B04eSports players now have the next chance to win a trophy. After their elimination in the quarter-finals of the VBL Club Championship Final 2025/26, the German club championship, Marc and Sean Landwehr will compete with seven other teams in the finals of the DFB-ePokal 2026 with prize money totalling €65,000. The "highly motivated" Leverkusen team will face the defending champions FOKUS with well-known influencer Elias ‘EliasN97’ Nerlich in the quarter-finals in Frankfurt on Friday, 20 March (from 18:15 CET). The semi-finals and final will be played on Saturday, 21 March.
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Bayer 04 host Bayern Munich in the semi-finals of the 2025/26 DFB Pokal. The tie will be played on Wednesday, 22 April 2026, at the BayArena with the kick-off at 20:45 CEST. Information on ticket sales.
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Bayer 04 lost 2-0 at Arsenal FC in the 2025/26 UEFA Champions League round of 16 second leg. Eberechi Eze (36') and Declan Rice (63') scored the goals for the Gunners. Despite a big effort – especially in the second half – the Werkself are out of the competition following the 1-1 draw in the first leg.
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