
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Bundesliga has announced the nominees for the ‘Top Goal of the Month’ award for October. Fans of the Werkself can now vote for, amongst others, Robert Andrich’s stunning volley from the match against Mainz 05 or Moussa Diaby’s curling shot into the top corner from the same fixture. Voting, exclusively on the Bundesliga app, remains open until Sunday, 8 November (23:59 CET).
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Bayer 04 host Borussia Mönchengladbach at the BayArena on matchday 12 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Bayer 04 host Eintracht Frankfurt at the BayArena on matchday 14 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-1 loss at Bayern Munich in the round of 16 of the women's DFB-Pokal 2026/27
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“As far as mentality and determination are concerned, we have nothing to reproach ourselves for,” Robert Andrich said up after the first home defeat for the Werkself this term. In terms of their play, too, the Black and Reds put in a respectable performance for long stretches of this intense and physical match, outperforming VfB Stuttgart in most areas. It was only in terms of efficiency in front of goal that the Swabians had the edge over the Werkself. Head coach Carles Martínez wants to learn from this so that, in future, they can “win this sort of match too”. The Werkself review.
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