
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Thanks to a masterstroke from Katharina Piljic, the Werkself secured their eleventh win of the season in the Google Pixel Women's Bundesliga. On Sunday evening, coach Roberto Pätzold's team beat FC Carl Zeiss Jena 1-0. Midfielder Piljic scored the winning goal with a volley into the corner from the edge of the box (19’) in front of 633 spectators at the Ulrich Haberland Stadium - and ensured that Leverkusen moved up to fifth place in the table for at least one night with 34 points.
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Bayer 04 will have to make do without forward Martin Terrier in the next few weeks. The Frenchman sustained a muscle injury in his right hamstring in Saturday's 3-3 draw at Heidenheim in the Bundesliga.
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Three goals weren’t enough for the Werkself to beat FC Heidenheim on Saturday. The 3-3 stalemate was Bayer 04’s third Bundesliga draw in a row. After a commanding first half and a two-goal lead, “we didn’t get back into our game,” summarised Mark Flekken, who featured between the sticks for the first time in two months. Patrik Schick once again proved his nose for goal, bagging a brace. He is now the third-most prolific Bundesliga scorer in the club’s history. Despite the squandered points, head coach Kasper Hjulmand remains confident ahead of the final spurt of the season: “We’re ready to overcome this situation.” The Werkself review.
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Werkself TV shows the highlights of Bayer 04's 3-3 draw at FC Heidenheim on Matchday 27 of the 2025/26 Bundesliga season...
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