
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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A thriller with a successful outcome! The Werkself won the round of 16 clash at Borussia Dortmund by a goal to nil thanks to a 34th-minute strike from Ibrahim Maza. It means they'll be in the DFB Pokal come the spring!
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To celebrate the Werkself victory at Borussia Dortmund and to thank the fans for their fantastic support at the stadium and at home, Bayer 04 is reducing the price of all jerseys by up to 40 euros! What's more, player or customised printing is free with selection of the DFB Pokal badge and stylish Talcid sleeve logo. Special prizes will also be raffled among all purchasers. All promotions run exclusively on the Bayer 04 online shop until Wednesday, 3 December, 11:59 CET.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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