
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Will Bayer 04 emulate their away wins at Benfica and Manchester City? Newcastle United are the visitors at a sold-out BayArena on Wednesday, 10 December (kick-off: 21:00 CET/live on Werkself Radio) to round off the UEFA Champions League games for the year. Coach Kasper Hjulmand spoke in advance about the momentum in Europe's premier club competition and gave an encouraging personnel update. Jarell Quansah also spoke about his experiences playing against Nick Woltemade and his wish for the Bayer 04 fans.
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Newcastle United have amassed nine points after five matchdays, one more in the UEFA Champions League than the Werkself. The Magpies are also steadily improving in the Premier League, where they're currently unbeaten in four games. On Wednesday, 10 December (kick-off: 21:00 CET), Eddie Howe's side will be the visitors at the BayArena. He's also likely to field two Germany internationals in the game. The lowdown on our next opponents.
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The situation ahead of the showdown is clear - and promising. The Bayer 04 U19s host Newcastle United on the sixth and final matchday of the 2025/26 UEFA Youth League phase. A win at the Ulrich Haberland Stadium would see the Werkself go through to the knockout stages of the competition for the first time. Ahead of the clash on Wednesday, 10 December (kick-off: 14:00 CET/livestream on bayer04.de and in the Bayer 04 app), coach Kevin Brok spoke about the successful build-up, his assessment of the match and the danger of underestimating the already eliminated English side.
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The Werkself will host VfB Stuttgart at the BayArena on matchday 16 of the 2025/26 Bundesliga season. The game is on Saturday, 10 January, at 18:30 CET. Information on ticket sales.
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The Werkself will host Werder Bremen at the BayArena on matchday 19 of the 2025/26 Bundesliga season. The game is on Saturday, 24 January, at 15:30 CET. Information on ticket sales.
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