
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Werkself host Premier League club Arsenal in the Round of 16 first leg in the 2025/26 UEFA Champions League campaign. The match at the BayArena is on 10/11 March. Read on for information on ticket sales for this fixture.
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The draw for the Round of 16 in the UEFA Champions League 2025/26 was made today, Friday 27 February: Bayer 04 face Premier League leaders Arsenal. Managing director sport Simon Rolfes sees the English team as a "top opponent" and is looking forward to meeting former Werkself players Kai Havertz and Piero Hincapie again.
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Bayer 04 Leverkusen will have to manage without Spanish player Lucas Vázquez for the time being. The experienced full-back and winger suffered an injury to his right calf during the Werkself's Champions League match against Olympiacos (0-0) on Tuesday.
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A goalkeeping era is coming to an end for Bayer 04 Women, with Friederike Repohl retiring when her contract expires at the end of the season. The 31-year-old has played for the Werkself since 2021 and also captained the team since last season. The Bielefeld-born keeper already made her decision during the winter break before her injury.
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Job done: the Bayer 04 eSports team defeated SV Darmstadt 98 in the play-offs to secure their consecutive participation in the VBL Club Championship final. The journey continues now for Leverkusen on Saturday 7 March (from 17:00 CET) with a last-16 encounter at Hamburger SV.
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