
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of Bayer 04 Women's 2-1 win at SC Freiburg on Matchday 5 of the 2026/27 Google Pixel Women's Bundesliga.
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Calling Bayer 04 families – this matchday is all yours! As part of the Family Matchday on Sunday 20 September, not only will the Werkself take on RB Leipzig at 15:30 CEST but there will also be a variety of activity zones for young and old alike be set up around the BayArena. What’s more, genuine Bayer 04 rarities await Black and Red fans at the Fantrödel flea market. By taking part in the fan travel survey, Leverkusen supporters can help the club gather important information and even win a jersey before the Werkself hit the ground running against Leipzig on the pitch. The matchday news for RB Leipzig game.
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It has been a mixed start to the season for RB Leipzig. The team from Saxony have a flawless record at home but are less successful on the road to date. RBL are looking to change that in their away fixture at the BayArena on Sunday, 20 September (kick-off: 15:30 CEST). However, head coach Martin Demichelis will have to manage without a number of key players. The lowdown on our next opponents.
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With a flawless away record under their belts, the Bayer 04 women’s team travel to SC Freiburg. On Sunday 20 September (16:00 CEST), coach Roberto Pätzold’s side will be aiming for three points again, six days after their narrow defeat to Bayern Munich. The Werkself have emerged victorious from both of their away fixtures so far this season.
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