
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against TSG Hoffenheim on the 19th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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After a run of seven games unbeaten in all competitions, the Werkself suffered a 1-0 defeat at FC Union Berlin despite their best efforts. Captain Robert Andrich, who took responsibility for the goal, said after the match: "Now we have to focus on not losing our heads even in difficult situations. That has always made us strong in the past." The Werkself review.
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Werkself TV shows the highlights of Bayer 04's 0-1 loss at Union Berlin on Matchday 23 of the 2025/26 Bundesliga season...

Bayer 04 were beaten 1-0 away at Union Berlin on Matchday 23 in the Bundesliga. Kasper Hjulmand’s side struggled to create clear chances, while the hosts struck the only goal of the game through Rani Khedira in the 28th minute.
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