
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Werkself need a win in their penultimate match of the season at RB Leipzig on Monday evening (18:00 CEST) to keep their hopes of third place alive until the final day. After Eintracht Frankfurt lost on Saturday, Roberto Pätzold's side can close the gap on their rivals to two points and leave it all to play for next Sunday.
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Werkself TV shows the highlights of Bayer 04's 1-3 loss at VfB Stuttgart on Matchday 33 of the 2025/26 Bundesliga season...
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Down to fifth from fourth place despite taking an early lead: in the head-to-head for a Champions League spot, Bayer 04 were 1-0 up at VfB Stuttgart with just a minute played thanks to an Aleix Garcia strike, but ultimately lost 3-1 (2-1) to the more determined hosts. It meant the Swabians leapfrogged the Werkself in the Bundesliga table on the penultimate matchday.
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