
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Werkself host Bayern Munich at the BayArena on matchday 26 in the 2025/26 Bundesliga season. The match is on Saturday, 14 March, with the kick-off at 15:30 CET. Information on ticket sales.
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Bayer 04’s four-game winning run in all competitions came to an end with a 1-1 draw away at Borussia Mönchengladbach on Bundesliga Matchday 21. Yannik Engelhardt scored early for the hosts, but an own goal from Philipp Sander brought the Werkself back level before the break.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Eintracht Frankfurt on the 17th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 have a score to settle with Borussia Mönchengladbach after their late equaliser in the reverse fixture. But it’s been a while since the points were shared in this fixture at Borussia-Park, where the Werkself have won their last six visits – their best run ever away at a team in the Bundesliga. Victory in Saturday evening’s game (18:30 CET) would also be the team’s fifth in a row in all competitions and their best run this season, while Gladbach are only just above the bottom three after going four games without a win. Here’s all you need to know ahead of the evening’s encounter in our matchday news.
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