
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Several Werkself players are set to represent their national teams during the final international break of 2026. Here’s an overview of who has been called up and what matches they will face in November. This article will be updated regularly.
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Bayer 04 are riding a wave of success on the European stage: After three wins from their first three games and as the only team yet to concede a goal, the Werkself sit second in the table in the group stage of the UEFA Europa League. With another three points in their first-ever competitive match against Olympique Marseille on Thursday night, 5 November (kick-off: 21:00 CET), Bayer 04 could leap to the top of the table. Meanwhile, the French side are riding the wave of a winning streak in Ligue 1, but are yet to pick up any points in the Europa League. For one Werkself player, Thursday night will mark a reunion with his former team-mates. Today’s matchday news.
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The Europa League campaign continues: Bayer 04 host Olympique Marseille at the BayArena on matchday four of the group stage on Thursday 5 November (kick-off: 21:00 CET). Ahead of the clash against the club from the French Mediterranean coast, head coach Carles Martínez spoke about the visitors’ form and had some good news regarding the squad. Former OM player Facundo Medina spoke, amongst other things, about the factors that will be crucial against his old club.
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The Bayer 04 Round of 16 tie in the 2026/27 DFB Pokal has been scheduled. The Werkself will host Bundesliga rivals RB Leipzig on Wednesday, 2 December, at 18:00 CET. That was announced by the German Football Association (DFB).
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