
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

Bayer 04 host VfB Stuttgart at the BayArena on matchday 8 of the 2026/27 Bundesliga season. The game will be played on Halloween on Saturday, 31 October with the a 15:30 CET kick-off. The latest information on ticket sales.
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Bayer 04 host SC Paderborn at the BayArena on matchday 10 of the 2026/27 Bundesliga season. The game against the newly promoted team is on Saturday, 21 November with the a 15:30 CET kick-off. The latest information on ticket sales.
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“School education: a key to success in a sporting career?” – this and other questions relating to dual training in sport, particularly in football, took centre stage at the EDU-DC Conference at the BayArena. The event, held in the Premium Lounge, brought together experts from top clubs and associations from 24 nations, including England, Spain, Germany and the Netherlands. Representatives from Bayer 04 and TSV Bayer 04 provided insights into the interplay between school and sport at the Werkself.
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Decision made: Germany will submit a bid to the IOC (International Olympic Committee) to host the 2036, 2040 or 2044 Olympic and Paralympic Games in Munich. The representatives of the German Olympic Sports Confederation (DOSB) voted for Munich over Cologne-Rhine-Ruhr at their extraordinary meeting in Baden-Baden on Saturday 26 September. Berlin had already withdrawn from the vote a few days earlier.
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