
The Bundesliga top goalscorer in 2012/13 will in future be in action in this role primarily in the areas of marketing, sponsorship, internationalisation and fans.
Kießling played for Bayer 04 between 2006 and 2018 making 444 appearances for the Werkself scoring 162 goals. He played in two games for Germany at the 2020 World Cup in South Africa. Up to the end of last season, Kießling was coordinator within the licensed department at Bayer 04 and he played a big part in the professionalisation of procedures and structures.
Kießling said about his new role: "After all that time I still felt the need to draw back from the day-to-day business of the senior squad and be in a position to gain a new orientation. I have a lot to thank the club for. I think the role as Club representative will be interesting and varied. This will maintain our strong connection – I'm excited for the new challenges ahead."

The Werkself will host VfB Stuttgart at the BayArena on matchday 16 of the 2025/26 Bundesliga season. The game is on Saturday, 10 January, at 18:30 CET. Information on ticket sales.
Show more
The Werkself will host Werder Bremen at the BayArena on matchday 19 of the 2025/26 Bundesliga season. The game is on Saturday, 24 January, at 15:30 CET. Information on ticket sales.
Show more
In the sixth and final match of the league phase of the UEFA Youth League 2025/26, the Bayer 04 U19s have a great opportunity to advance to the knockout phase of Europe’s most prestigious youth competition for the first time. To achieve that under their own steam, they will need a win against Newcastle United at the Ulrich Haberland Stadium on Wednesday, 10 December (kick-off: 14:00 CET/ free admission). In an interview with bayer04.de, managing director sport Simon Rolfes analyses the team's performances so far and their special situation. And the 43-year-old reveals what he would be happy to do without on the day of the match.
Show more
The next opponents in the 2025/26 DFB Pokal have been announced: Bayer 04 will host Bundesliga rivals FC St. Pauli in the quarter-finals. That was the outcome of the draw held this Sunday evening, 7 December, at the German Football Museum in Dortmund, where long-time Bundesliga player and coach Friedhelm Funkel made the draw. The Werkself will play their quarter-final tie on 3-4 or 10-11 February 2026. The exact dates have yet to be finalised.
Show more
After falling behind early on, Bayer 04 took control of the game against a combative and disciplined FC Augsburg on Saturday afternoon. However, they lacked the necessary precision in finishing and hit the post and crossbar three times. After the game, coach Kasper Hjulmand said he wanted to get back to the "right philosophy" of previous matches with three games left in 2025. The Werkself review.
Show more