Carro used the time for meetings with senior representatives of North and South American sports business, visited the stands of La Liga and Serie A and also mixed among the 2,000 participants as a passionate networker at the congress centre of the rainy city.
The senior conversational partners of the Spaniard included Carlos Sanchez, managing director of Fox Deportes, Italy's Serie A boss Luigi di Servio plus Julie Uhrmann, who as the CEO of Angel City FC Is currently responsible for probably the most exciting women's football project in the USA founded by stars such as Natalie Portman and Serena Williams. At the Congress there was also a meeting with Italy's World Cup winner and Serie A ambassador Alessandro Del Piero that included a presentation of a shirt.
"These trips are demanding," said Carro about the short journey to the south-east coast of the USA. "But it's important to think outside the box. At these events, you get a good insight into the global football market and a better feeling for the demands on a contemporary and successful league or club management."
Carro, a keen advocate for a strong global presence for German clubs, also gained important thoughts about the future of the Bundesliga: "The Bundesliga continues to be one of the top leagues in the world. It offers quality, spectacle and stadium atmosphere that is unequalled. The Bundesliga does not have to hide from anyone as the number two in terms of worldwide spectator statistics. But this status quo is not set in stone. Our competitors are not asleep."
Carro, a member of the supervisory committee of the DFL subsidiary Bundesliga International, sees a key role for the future competitiveness of Germany's top flight with the crucial input from a strategic partner at the DFL general meeting on 11 December: "If the Bundesliga experience is to remain of such high quality as it was before then we have to face up to global competition, be on the ball and innovative, invest smartly in our product and, above all, be brave at the right points and open to new ideas. But that requires the means, resources and more expertise. A strategic partner would be enormously important for the future viability of the Bundesliga."
Carro was joined on the trip to the USA by communications director Holger Tromp as well as Leonardo Giammarioli, the new head of internationalisation at Bayer 04. The small Leverkusen delegation was supported by the Mexican PR agency Extreme PR. The Bayer 04 boss fulfilled interview requests from the broadcasters TUDN (rights holder for the UEFA Champions League and the UEFA Europa League in the USA) and CBS Sports plus the US business portal Sportico.
After a run of seven games unbeaten in all competitions, the Werkself suffered a 1-0 defeat at FC Union Berlin despite their best efforts. Captain Robert Andrich, who took responsibility for the goal, said after the match: "Now we have to focus on not losing our heads even in difficult situations. That has always made us strong in the past." The Werkself review.
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Bayer 04 were beaten 1-0 away at Union Berlin on Matchday 23 in the Bundesliga. Kasper Hjulmand’s side struggled to create clear chances, while the hosts struck the only goal of the game through Rani Khedira in the 28th minute.
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Sandwiched between their UEFA Champions League knockout play-off tie against Olympiacos, Bayer 04 return to Bundesliga action on Saturday with a trip to Union Berlin (kick-off: 15:30 CET). It’s a fixture of contrasting styles, with Leverkusen preferring to control the play while Union look to remain compact and counter. The Berliners are therefore suited to facing top teams, but they have only ever managed to win one of 16 meetings with the Werkself, who are looking for a fifth clean sheet of 2026 but will need to beware the home side’s threat from set pieces. Here’s all you need to know ahead of the game in our matchday news.
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After six wins in seven games, the Werkself will be looking to continue their winning run in the capital at FC Union Berlin. Coach Kasper Hjulmand spoke ahead of the match on Saturday, 21 February (kick-off: 15:30 CET) about defenders, the short preparation time and the condition of the pitch at the Stadion An der Alten Försterei.
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