Carro used the time for meetings with senior representatives of North and South American sports business, visited the stands of La Liga and Serie A and also mixed among the 2,000 participants as a passionate networker at the congress centre of the rainy city.
The senior conversational partners of the Spaniard included Carlos Sanchez, managing director of Fox Deportes, Italy's Serie A boss Luigi di Servio plus Julie Uhrmann, who as the CEO of Angel City FC Is currently responsible for probably the most exciting women's football project in the USA founded by stars such as Natalie Portman and Serena Williams. At the Congress there was also a meeting with Italy's World Cup winner and Serie A ambassador Alessandro Del Piero that included a presentation of a shirt.
"These trips are demanding," said Carro about the short journey to the south-east coast of the USA. "But it's important to think outside the box. At these events, you get a good insight into the global football market and a better feeling for the demands on a contemporary and successful league or club management."
Carro, a keen advocate for a strong global presence for German clubs, also gained important thoughts about the future of the Bundesliga: "The Bundesliga continues to be one of the top leagues in the world. It offers quality, spectacle and stadium atmosphere that is unequalled. The Bundesliga does not have to hide from anyone as the number two in terms of worldwide spectator statistics. But this status quo is not set in stone. Our competitors are not asleep."
Carro, a member of the supervisory committee of the DFL subsidiary Bundesliga International, sees a key role for the future competitiveness of Germany's top flight with the crucial input from a strategic partner at the DFL general meeting on 11 December: "If the Bundesliga experience is to remain of such high quality as it was before then we have to face up to global competition, be on the ball and innovative, invest smartly in our product and, above all, be brave at the right points and open to new ideas. But that requires the means, resources and more expertise. A strategic partner would be enormously important for the future viability of the Bundesliga."
Carro was joined on the trip to the USA by communications director Holger Tromp as well as Leonardo Giammarioli, the new head of internationalisation at Bayer 04. The small Leverkusen delegation was supported by the Mexican PR agency Extreme PR. The Bayer 04 boss fulfilled interview requests from the broadcasters TUDN (rights holder for the UEFA Champions League and the UEFA Europa League in the USA) and CBS Sports plus the US business portal Sportico.
Two Saturdays, one Friday and one Sunday: The dates for the Bayer 04 Women's team games on matchdays 16 to 19 have been finalised. Three of the four matches scheduled by the German Football Association (DFB) on Tuesday will be played at home at the Ulrich Haberland Stadium.
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Despite a courageous display, the Bayer 04 Women missed out on a surprise at the start of the second half of the Bundesliga season. Coach Roberto Pätzold's team lost 3-0 to league leaders Bayern Munich on Monday night. An early goal from the clinical visitors, a disputed penalty and another spot-kick prevented Leverkusen, who are seventh in the table on 22 points from 14 games, from picking up a point in front of 3,011 spectators at the sold-out Ulrich Haberland Stadium.
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The Werkself rang in the Black and Red festive season with an emotional visit to Klinikum Leverkusen. Kristin Kögel, Melissa Friedrich and Louisa Remien from the Bayer 04 Women's team and Jonas Hofmann, Janis Blaswich and Niklas Lomb from the first team visited the young patients on the children's ward and, for the first time, on the ‘Zeitinsel’ children's palliative care unit. They brought a host of lovingly wrapped presents ensuring a big surprise for young and old alike.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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