Fernando Carro, chairman of the board, explained the move: "We are separating the two business divisions of marketing/distribution and communication to increase the effectiveness of each individual discipline." The complexity of the tasks in these two areas has grown enormously in the times of digitisation and internationalisation of football, and Carro added. "We want to stay abreast of these developments and Bayer 04 Leverkusen have secured the services of proven experts for these positions in Bernd Schröder and Holger Tromp."
After four years at Bayer 04, Jochen A. Rotthaus now sees "the time has come for a change in career. I would like to start something new, renew my passion for marketing, management, consultancy and leadership and, above all, contribute my many years of experience and networks," said Rotthaus.
Holger Tromp has worked in sports communication at home and abroad for 15 years including for the international tennis governing body ATP from 2004 to 2008. The 46-year-old was also director of media and communication at TSG 1899 Hoffenheim from 2011 to 2014 enabling him to gain management experience in the Bundesliga. For the past four years Tromp was a media adviser to management, clubs and associations in sport including Bayer 04 Leverkusen.
Dr. Bernd Schröder was chairman of the board at Christ jewellers and watchmakers from 2013 to 2017. Before that, the graduate economist worked in different management positions for the Bertelsmann group including the running of various international membership clubs for many years. Schröder spent three years as managing director of the Lagardère group. The 52-year-old from Münster founded a platform for company building this year with partners and he has also been involved in several start-ups.
At the request of Bayer 04, Jochen A. Rotthaus will continue to be available to the club as an adviser after the end of his contract up to the end of 2019 as he takes up new professional challenges. Fernando Carro: "Jochen Rotthaus has established important milestones in the area of the internationalisation strategy of Bayer 04 as a global football brand." Carro added Rotthaus was responsible for the successful positioning of the Bayer 04 digital media platform and played a significant role in negotiations on the new marketing contract with Lagardère Sports. "Bayer 04 Leverkusen thank Jochen A. Rotthaus for his commitment and wishes him every success for his future after Bayer 04.“
Calling all Bayer 04 fans: The Werkself will play Pisa SC, newly promoted to Serie A, at the BayArena as part of the season opener. The clash with the club from Tuscany is on Tuesday, 5 August with the kick-off at 18:00 CET. Entrance to the stadium with a wide range of entertainment provided is possible from 15:00 CEST. Read on for information on ticket sales for the season opener.
Show moreBayer 04 Leverkusen have signed the 17-year-old forward Dustin Buck. The Germany youth international joins from the youth set-up at FC Augsburg. The technically gifted and fast attacker will strengthen the Werkself U19 squad.
Show moreSeveral Bayer 04 Legends, Bayer executives, club officials, current defender Arthur and, of course, dozens of enthusiastic children turned out on Saturday on the south side of Sao Paulo for the official opening of the Bayer 04 Football Academy, located at Club Bayer on the campus of Bayer Brazil.
Show moreA great night for 'Calle': Bayer 04 new signing Carlotta Wamser helped Germany to an opening win in the Women's Euro in Switzerland with an impressive performance. After coming on as a substitute in the 2-0 victory over Poland in Group C, the winger provided an assist and helped set up the second goal. The 21-year-old earned great praise from her coach and teammates in her first tournament match.
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